By Sean Tinney March 2, 2022
GIFs are enjoyable, participating, and attention-grabbing. However when’s the appropriate time so as to add one to your advertising emails?
We’re large followers of utilizing interactive content material in e-mail. Whether or not you’re making an attempt to enhance your marketing campaign, inform a narrative, or just add a little bit of aptitude to the inbox, interactive content material is the way in which to go.
And one of many best methods to take action is by including animated GIFs to your emails.
Let’s have a look as to why GIFs are so efficient and the way you need to use them in your individual campaigns.
What’s a GIF?
GIF is brief for Graphics Interchange Format. It’s a well-liked picture format that’s been round for the reason that 80’s. A GIF makes use of a collection of photos to create the phantasm of movement (type of like a flipbook).
Does including a GIF in an e-mail matter
There are take a look at which have present eye-catching visuals like GIFs in emails have elevated click-through charges by 42% and conversion charges by 103%.
Easy methods to make GIFs for an e-mail
GIFs are simpler to create than a video, particularly when you’re making an attempt as an example one thing quick and to the purpose. The ability degree bar is so much shorter with a GIF.
All these instruments make creating GIFs simple, even with little to no technical data.
Methods use GIFs in an e-mail
GIFs add character to your emails. You may spotlight a product in movement, present a demo, and even add a relatable response. There are numerous participating and sensible functions for a GIF.
Let’s check out some ways in which manufacturers are utilizing GIFs of their advertising emails (and how one can steal these concepts in your subsequent marketing campaign):
Illustrate a product
GIFs don’t should be all for present. They’re truly a good way to inform a narrative in a easy, impactful approach.
This Canva e-mail reveals how simple it’s to create a design utilizing their platform.
Professional Tip: GIFs are nice for illustrating complicated concepts in a easy approach. Give subscribers a sneak peek of your newest product launch or to share a novel use case.
Take a look at how we used a GIF to spotlight how simple it’s so as to add a video to your touchdown web page:
Slightly than counting on heavy copy, this animated GIF reveals the method in simply seconds.
Need a good way to entice your readers? Take a cue from this Kate Spade marketing campaign:
The animation provides one other degree of intrigue to the e-mail, prompting subscribers to click on by to see what’s inside.
Professional Tip: Generally the best little bit of animation can have a big effect. The following time you’re wanting so as to add some oomph to your emails, attempt including a GIF to the combination.
Add a way of urgency
GIFs could be a nice various for conventional countdown clocks to emphasise urgency in your messaging:
This instance from LOFT reveals how slightly animation could make a daring assertion.
Professional Tip: Your e-mail doesn’t should imitate the Vegas strip at 2am. Including slightly little bit of motion is typically all you want.
GIFs could be added so as to add enjoyable and pleasure in your emails, like this one from charity: water:
Their good use of a GIF showcases the character and other people behind the model.
However be conscious of context when utilizing GIFs in your emails. Does it really feel applicable and strengthen the message you’re making an attempt to ship? Or does it take away from it? These are good inquiries to ask your self earlier than you hit ‘ship’.
Professional Tip: Use GIFs sparingly. When you’re utilizing them simply because, it may get outdated.
Spotlight a name to motion
Take a look at how we use a GIF to spotlight the Be taught How name to motion.
The important thing to utilizing GIF for the CTA is to not get carried away. If the GIF takes away from the primary message, it gained’t matter how a lot consideration you placed on the CTA, your subscribers gained’t learn it.
Inform a narrative
Peacock used a GIF to inform their subscribers a narrative of all the brand new reveals their streaming service has to supply in October.
Greatest practices for utilizing GIFs in emails
Whereas GIFs are nice for grabbing your viewers’s consideration you don’t wish to overdo it. To assist, we’ve put collectively a listing of greatest practices you ought to be following when placing GIFs in emails.
1 – One GIF per e-mail
One GIF is ideal for including an thrilling, attention-grabbing aspect to your e-mail. A couple of and your e-mail is getting too distracting.
2 – Improve the primary message
Your GIF ought to serve a goal. Don’t embody a one which doesn’t relate to your content material and the motion you need your viewers to take.
3 – Add a hyperlink to your GIF
Folks might attempt clicking on the GIF itself, so make the most of this and direct them to a related touchdown web page.
4 – Maintain the GIF file measurement small
Intention to maintain your GIF file measurement below 40KB. You don’t need your e-mail to be so massive that your viewers gained’t even obtain it.
5 – Take a look at your e-mail
At all times take a look at your emails. Most e-mail shoppers will show GIFs, however there are some exceptions. In these conditions, the GIFs will show as static photos.
6 – Add alt picture textual content
In these conditions the place a GIF might not render be sure to add alt picture textual content so individuals perceive what the GIF was about. Be as descriptive as doable.
Easy methods to add a GIF to an e-mail in AWeber
Step 1: Obtain your GIF and put it aside to your laptop. When you discover a GIF on-line, you’ll be able to merely proper click on the picture and choose “Save Picture”.
Step 2: In your AWeber account, drag the picture block into your e-mail builder.
Step 3: Choose the Add Picture button so as to add your GIF to your e-mail. That’s it!
Now that you understand how to make use of them successfully, GIFs could be a good way to raise your e-mail content material. When you’re selling a services or products, they’ll actually emphasize a use case and function an academic device. (Or just delight your subscribers.)
Want some wonderful GIFs to incorporate in your emails. Don’t fear, we’ve obtained you lined: