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WooCommerce vs BigCommerce

Studying Time: 7 minutes

The rise of ecom-focused firms signifies that right now, promoting on-line is less complicated than ever. However retailers nonetheless have one massive problem: selecting a platform to host their retailer.

That’s a problem as a result of there are numerous wonderful choices to select from.

WooCommerce and BigCommerce are two of the most well-liked ecommerce platforms, each of which provide sellers plenty of choices for rising an internet retailer with out writing a single line of code.

One of many greatest concerns within the WooCommerce vs BigCommerce debate is whether or not you have already got an internet site or when you’re ranging from scratch. 

Whereas BigCommerce is a standalone platform that gives many of the options you’d need proper out of the field, WooCommerce is a WordPress plugin—giving the chance to rework any WordPress website right into a retailer. This distinction is the premise for the professionals and cons to each platforms, as we’ll get to shortly.

On this article, we’ll take a look at how WooCommerce and BigCommerce evaluate in key elements, together with:

  • Options
  • Pricing
  • Ease of use
  • Apps and integrations
  • Themes and customization choices
  • Safety

WooCommerce vs BigCommerce: A comparability

Earlier than we get into the capabilities of every platform, let’s take a fast take a look at what they’re.

As famous above, each are devoted ecommerce platforms however BigCommerce is a totally hosted platform whereas WooCommerce is a plugin. BigCommerce affords a full-service bundle: internet hosting, search engine optimisation capabilities, fee gateways, and advertising and marketing options.

Bigcommerce platform

In distinction, WooCommerce is a WordPress plugin that provides ecommerce performance to an internet site, but it surely doesn’t provide internet hosting, search engine optimisation or advertising and marketing instruments natively.

Woocommerce platform

With that mentioned, let’s dive into the specifics:


Each platforms are packed filled with options that will help you create and develop your ecommerce retailer.

As a standalone platform, BigCommerce affords some options that its rival doesn’t. These embody a drag-and-drop web site builder and entry to a content material administration system with search engine optimisation options. Then again, though WooCommerce doesn’t provide these straight, all its customers have entry to the world-class CMS and web site builder that WordPress offers, so that they aren’t options WooCommerce wants to incorporate straight.

BigCommerce additionally affords an SSL safety certificates, which shows a padlock within the tackle bar. This offers your guests peace of thoughts that any funds they make are safe. And BigCommerce has the flexibility to hyperlink your ecom retailer with different websites and social networks, together with Amazon, eBay and Fb.

Extra options embody instruments to create promotional reductions and mechanically ship e mail reminders to guests who added objects to their cart however didn’t purchase them. There are additionally analytics and reporting instruments, displaying metrics like periods and gross sales which may also help you establish weaknesses in your retailer and bolster your advertising and marketing efforts.

Bigcommerce dashboard

WooCommerce doesn’t match every function that BigCommerce affords, but it surely’s actually no slouch. Arguably its biggest energy is that it permits customers to pick their most well-liked options from its in depth library of plugins, empowering every retailer proprietor to create their preferrred website. Plus, it has the benefit of leveraging a few of WordPress’ performance—equivalent to the flexibility to insert wealthy media from Instagram, Spotify, Twitter or YouTube by merely pasting a URL.

WooCommerce additionally helps shortcodes, which might make retailer homeowners’ lives far simpler. You’ll be able to create as many as you want, or keep on with the pre-built ones that can help you do issues like insert merchandise and observe consumer information.

BigCommerce vs WooCommerce: Pricing

At first look, pricing is a large distinction between BigCommerce and WooCommerce. BigCommerce has 4 paid plans to select from, and WooCommerce is a free WordPress plugin.

However that’s solely half the story.

WooCommerce is technically free, but it surely requires you to have a couple of issues already, equivalent to:

  • A site
  • A internet hosting account
  • An SSL certificates 

You’ll additionally want a theme—free ones can be found however paid ones are usually extra more likely to meet your wants. Along with these, WooCommerce permits you to set up extensions for extra performance.

A method to take a look at a WooCommerce retailer is like constructing a home: every plugin is a brick and

your store can have as many or as little as you need, so no two shops need to be fully similar. 

That’s numerous flexibility, and it additionally means that you’ve got numerous management over your prices. Your month-to-month invoice may very well be larger than with BigCommerce, but it surely is also decrease. There’s the choice of hiring builders to completely handle your retailer, which might be dearer however you’d know that all the pieces is taken care of, from implementation to safety updates.

BigCommerce has 4 tiers, every with its personal worth:

  • Customary: $29.95 a month
  • Plus: $79.95 a month
  • Professional: $299.95 a month
  • Enterprise: customized pricing

On the floor it seems to be dearer than WooCommerce, however the worth consists of all options, together with internet hosting, SSL certificates, and 24/7 help with out the necessity to buy extra extensions.

Every tier, together with Customary, has the next:

  • Weblog
  • Web page builder
  • Devoted SSL
  • Reporting instruments
  • Single-page checkout
  • Actual-time transport quotes

The upper tiers even have: 

  • Precedence help
  • An deserted cart device
  • Saved bank card particulars
  • Skill to show Google Evaluations
  • Skill to save lots of a buyer’s cart between their gadgets
  • Segmentation to group clients for advertising and marketing campaigns

In the end, whether or not WooCommerce is cheaper or dearer is dependent upon the way you construct your WooCommerce retailer. With BigCommerce providing an all-inclusive service, it may very well be the cheaper choice general.

Ease of use

As you’d count on from two of the dominant names on this house, each platforms are largely intuitive and easy to navigate. There are a few concerns although.

BigCommerce has a easy onboarding course of and also you don’t have to fret about establishing internet hosting, which simplifies the method. A model new retailer could be arrange inside minutes and you’ll customise its look and begin including merchandise instantly. You’ll even have an introductory tour that will help you navigate the choices and settings. 

The expertise is completely different with WooCommerce as a result of it’s a plugin. You’ll must have your internet hosting and area (and ideally safety) in place already, then set up WooCommerce. And since you’ll be able to obtain numerous extensions, it’s extra of a choose-your-own-adventure journey so the introductory tour can’t be fairly as complete as BigCommerce’s.

With each platforms being largely simple to make use of, the best will usually be a matter of non-public selection and whether or not you like BigCommerce’s all-in-one platform or WooCommerce’s plugin-focused method.

Apps and integrations 

MassiveCommerce and WooCommerce provide a variety of apps and integrations to boost your retailer.

Each the WooCommerce retailer and the BigCommerce retailer group the assorted apps into collections, serving to you to rapidly discover what you want. Whether or not your chosen platform lacks a function otherwise you’re not eager on the native choices, merely go to the shop and discover the assorted selections on provide.

Bigcommerce apps
The BigCommerce retailer, with apps grouped into collections to assist homeowners discover probably the most acceptable integrations

Woocommerce plugins
WooCommerce’s retailer showcases a number of the hottest addons

For each platforms, the integrations open up a brand new world of prospects. Discover numerous transport choices, instruments to assist with accumulating evaluations, search engine optimisation, constructing loyalty, reside chat and help, reporting and a complete lot extra.

Omnisend additionally has addons obtainable for each WooCommerce and BigCommerce, bringing the highly effective omnichannel workflows and automations that we’re recognized for. These integrations imply that you simply don’t must depend on the native capabilities of WooCommerce and BigCommerce.

For instance, Omnisend’s WooCommerce addon permits you to ship emails about deserted carts, order confirmations, and automations to suit your necessities. Omnisend additionally integrates with BigCommerce, serving to you to develop your listing dimension and ship hyper-relevant advertising and marketing messages, even when you’re on the Customary plan that doesn’t provide this straight. 

Themes and customization 

Each platforms have a choice of free and paid themes to select from. BigCommerce’s paid themes sometimes value between $150 and $300, and there’s an enhancing interface to rapidly change all the pieces from the font and colours to the icons.
WooCommerce’s paid storefront themes could be purchased for the cheaper price of $39 and, like WordPress’ theme choices, in depth customization is feasible when you’ve got the technical knowhow. You can too select a WooCommerce theme by area of interest, saving you numerous time when you already know what you need.

Woocommerce theme Nokshi
Nokshi is a WooCommerce theme for handmade and craft objects

Whichever platform you select, you’ll have loads of selections for making your retailer look precisely the way you need it.


BigCommerce and WooCommerce are each secure and safe platforms, however there’s a key distinction between them: BigCommerce handles it in your behalf, whereas WooCommerce requires you to be hands-on.

BigCommerce boasts on its web site that it’s “constructed for velocity and safety” and along with the free SSL certificates, it additionally proudly states that it “is ISO/IEC 27001:2013 & PCI DSS 3.2, Stage 1 licensed, and shops are protected by a number of safety layers like firewalls, file integrity scanners, and intrusion detection.”

WooCommerce may also be extraordinarily safe, but it surely’s largely as much as you as the shop proprietor. Your first precedence must be guaranteeing that WordPress is on the newest model with acceptable safety and anti-spam measures in place. Extensions can often be exploited, so it’s essential to solely set up respected addons and at all times preserve them updated.

For additional peace of thoughts, performing common backups of your website will can help you restore it if the worst occurs. Many WooCommerce retailer homeowners select to rent builders to maintain all the pieces operating easily, in order that’s a method to make use of WooCommerce with out requiring you to remain on high of updates and backups.

Wrap up

The BigCommerce vs WooCommerce debate will proceed, however the reality is each are common for good purpose: they’re wonderful and intensely succesful ecom platforms.

If you happen to’re struggling to decide on between them, the excellent news is that every is extraordinarily succesful and customizable, so you’ll be able to’t actually go unsuitable. If you wish to use WordPress, or have already got a website on WordPress, then WooCommerce could also be extra interesting whereas BigCommerce might attraction extra when you’re ranging from scratch.

You can too use Omnisend’s devoted plugin for every platform, providing you with entry to our specialist instruments for rising your viewers and growing your gross sales.

Get began with Omnisend right now & drive gross sales on autopilot with pre-built automation workflows

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