KITCHENER, Ontario – March 16, 2022 – Vidyard, the main video platform for companies, right now introduced a brand new integration with Gong, the Actuality Platform™, leveraging synthetic intelligence to remodel income and customer-facing groups. The mixing gives gross sales groups with better visibility and automatic insights into how their clients have interaction with personalised video messages and on-demand demo movies, empowering them to make reality-based choices to win extra offers.
Gross sales groups are more and more embracing video messaging as a core a part of their digital promoting technique. Extra than three-quarters of gross sales reps are already utilizing or planning to make use of video of their gross sales course of within the close to future. On the similar time, income intelligence options are important for gross sales groups to trace and interpret shopping for indicators in a digital-first world. This new integration allows gross sales groups to convey crucial video messaging knowledge from Vidyard into their Gong Income Intelligence Platform™ for a extra complete view of customer-facing actions, behaviors, and engagement.
“Gong clients can now simply undertake video messaging into their gross sales technique,” stated Eilon Reshef, Gong Chief Product Officer. “The Vidyard integration strengthens our platform for gross sales groups, offering a single supply of reality the place gross sales reps, managers, and others collaborate, streamline work, and get data-based recommendation on crucial subsequent steps.”
The mixing with Gong securely pushes viewer knowledge from Vidyard into deal exercise timelines, giving Gong customers visibility into buyer engagement with video messages and on-demand video content material – one of many many varieties of digital interactions that gross sales groups monitor in relation to deal success. After recording and sending a video from Vidyard, reps can monitor how contacts on in-flight offers are partaking with their movies proper inside Gong. Realizing which contacts and accounts have been concerned with movies, a rep can prioritize and personalize the subsequent steps of their gross sales method to get extra offers over the end line.
“Gong is the premier income intelligence platform for analyzing customer-facing interactions throughout telephone, electronic mail, internet conferencing – and now video with the Vidyard integration,” stated Tyler Lessard, chief video strategist at Vidyard. “Collectively, this highly effective mixture will assist gross sales groups enhance engagement with prospects and win extra offers.”
For gross sales groups already utilizing video, the Vidyard integration with Gong helps gross sales reps and leaders higher perceive how prospects are partaking with movies within the context of their total deal cycles. Groups not but utilizing video can confidently undertake it into their promoting method, realizing this channel is tracked in Gong.
Vidyard is the main video platform for companies. Greater than 250,000 corporations use its video messaging and video internet hosting instruments to interact their clients and prospects extra successfully. Vidyard allows enterprises throughout excessive tech, SaaS, monetary providers, skilled providers, and different industries to make use of asynchronous video to remodel their method to distant gross sales, advertising, and customer support. Enterprise professionals can use Vidyard all over the place they work, on any digital platform, to create and share customized movies to ship their message in a extra private and impactful manner via its free and professional instruments.