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HomeSocial MediaUnwrapping 2021: Bitly’s Product Highlights

Unwrapping 2021: Bitly’s Product Highlights


In 2021, Bitly grew to develop into greater than only a hyperlink administration instrument, with further options and merchandise that empower manufacturers and companies to have interaction with their clients. All through 2021, we made numerous enhancements to our platform so you possibly can kind a greater connection together with your viewers.

New Options In Hyperlink Administration

Including UTM Parameters

At Bitly we perceive that our customers are at all times trying to make their workflows simpler. We realized loads of our customers had been utilizing Google’s URL Builder (or different platforms) so as to add UTM parameters to their hyperlinks earlier than coming to us to shorten them. UTM parameters are important in permitting our customers to trace the place and the way their customers are coming to the required URL. 

It was a straightforward selection for us so as to add UTM parameters to our shorten circulate to make it simpler for our customers so as to add UTM parameters AND shorten the hyperlink in a single place. 

It’s accessible to all customers. Go test it out! No extra constructing UTMs someplace else after which coming to Bitly. All the things can now be achieved proper right here! 

Save Time With CSV Bulk Shortening

One among our prime requested options was launched early this 12 months! The CSV Bulk Shortening characteristic permits customers to shorten and model hyperlinks from a spreadsheet suddenly. This implies customers can proceed to arrange their hyperlinks in spreadsheets, and remove the tedious copying and pasting backwards and forwards from spreadsheets to Bitly and again to spreadsheets. With the brand new CSV Bulk Shortening characteristic, customers can shorten as much as 10,000 hyperlinks (relying on the plan) saving time and lowering the variety of errors whereas shortening hyperlinks at scale.

QR Code Customization

Do you know we provide QR codes? Sure we do! We additionally steadily hear our customers want to customise their QR codes and have the flexibility to obtain them in a number of codecs. Properly, say no extra, Bitly is right here to ship. We’ve added the flexibility for our customers to decide on the colour, the obtain format and supplied the flexibility to show the QR code with or and not using a Bitly brand. It’s an effective way to distinguish your model and add persona whenever you share QR codes. The chances are infinite!

Solely paid customers can entry the QR code and customise it. There are many different useful options in our paid plans, too.

Improve as we speak to strive it out and begin personalizing your QR codes!

And that’s not all. We just lately acquired QR Code Generator, the world’s main QR code platform that gives corporations with an end-to-end answer for design, supply, administration, and analytics of QR codes. Test it out right here.

This 12 months not solely did we make adjustments to reinforce your hyperlink administration expertise, we additionally took a significant step to increase what is feasible with Bitly. After hours of interviews with lots of you we discovered of your sturdy need to curate and bundle all your finest, most related hyperlinks, so your audiences can uncover and discover extra of your content material in a single place.

That’s why we created Hyperlink Launchpad, a hyperlink in bio and hyperlink administration platform all-in-one. This characteristic is at present in personal beta the place we’re amassing considerate suggestions on how customers create and customise their web page.

You’ll be able to learn extra particulars concerning the thrilling launch of Hyperlink Launchpad on our weblog and be part of the waitlist to be notified when it goes stay.

Simplified Expertise

Creating Accessible UX Filtering

Beforehand, our filtering UX was fairly exhausting to grasp and even tougher to make use of. Do you know we may filter on tags earlier than? Not loads of our customers did. For that reason and by common demand, we gave our filtering a makeover to make it extra person pleasant and accessible. 

As you possibly can see, our new filtering is now not in an motion sheet and could be simply seen on the prime of the web page on our “All Hyperlinks” web page. We additionally provide a modified cellular model that shows all our filtering choices cleanly so whether or not you’re on our internet app or utilizing it out of your cellular machine, it’s straightforward to get the knowledge you need.

Now you can filter to your coronary heart’s content material, whether or not that’s on tags or customers! 

Just a few different issues you possibly can filter on:

Enroll for a free account to strive it out as we speak. Pleased filtering! 

Simplified Settings

Bitly commits itself to the precept of simplicity, making it simpler to do an important issues. We heard from our customers that managing easy duties because it pertains to profile settings, account settings and developer settings was overly complicated and complicated. This 12 months we overhauled the person expertise and launched a simplified view into all issues settings. No extra flipping between a number of pages to customise group settings (for enterprise customers), handle account settings or retrieve an API entry token. Now, navigating settings needs to be less complicated and simpler for everybody. 

On prime of that, we’ve given our person administration a facelift simply in time to kickstart 2022! Admins can now see as much as 12 months of exercise from the customers of their organizations; suppose, “Who created this group?” or “Was our new workforce member added to our Bitly account?” 

Filtering by exercise, person, or date vary, admins can reference how their customers are navigating Bitly and make selections on how one can handle their group and workflows. The info can be exportable, so you possibly can share internally as you want.

Bitly Integrations

Integrations Powered by Bitly

Our customers have an entire arsenal of instruments they work with. From social media administration platforms, to CRM, to web site and weblog builders, to communications platforms and so forth. It may be annoying to be working in an software and have to leap out to Bitly to shorten a hyperlink after which copy and paste it again in. Bitly’s API at present helps tons of of integrations and could be constructed into much more instruments so customers don’t have to go away the applying they’re working in and may keep centered on the duty at hand.

This 12 months we launched two new integrations, Bitly’s official WordPress Plugin and Bitly’s Zapier Software. Each have been enhanced by Bitly’s engineering groups to assist hyperlink shortening with customized domains! Utilizing these integrations, brief hyperlinks shall be created by means of customers’ Bitly accounts.

At Bitly, we’re at all times engaged on new issues to make your life simpler. Within the upcoming months you may see different new options as properly. Be certain that to enroll and create an account if you happen to haven’t already to see all of the thrilling options and be within the know for future enhancements!

Co Authors: Zack Jones, Shelby Cer, Kelsey Stevenson

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