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U.S. Weight Loss Market Shrinks by 25% in 2020 with Pandemic, however Rebounds in 2021

Group of people at the gym exercising on the xtrainer machinesA part of the load loss market was hit laborious in 2020 because the COVID-19 pandemic and ensuing recession compelled the closure of well being golf equipment and plenty of retail weight reduction facilities.

Affected person volumes at hospitals, clinics, and doctor workplaces additionally plummeted. Nonetheless, there have been brilliant spots, specifically: business chains that pivoted to digital conferences and drop delivery of weight loss plan meals, multi-level entrepreneurs, booming gross sales of frozen weight loss plan dinners, and shelf steady meal replacements

A lot of the decline in 2020 was because of the $20 billion in misplaced income by well being golf equipment and gymnasiums, which have been shuttered because of the pandemic. This phase of the market suffered the most important hit — down 57%.

Prime 5 Issues to Know Concerning the Weight Loss Business in 2022

  • Market measurement: The worth of the U.S. weight reduction market is estimated to have declined by a historic 25% in 2020, to $58 billion, on account of closures of weight reduction facilities and medical applications. Nonetheless, in 2021 the market recovered practically all of that, up 24% to $72.6 billion. The market is forecast to develop 3.6% this yr, to $75 billion.
  • Meal replacements (shakes, bars) and OTC urge for food suppressants’ (weight loss supplements): These merchandise had mixed gross sales of $5.3 billion and are forecast to develop by lower than 1% this yr, with meal replacements shakes and vitamin bars faring higher than retail weight reduction dietary supplements/weight loss supplements. These merchandise have largely escaped results of the pandemic as a result of their availability at grocery and comfort shops, MLM channels, and on-line — channels that remained open through the pandemic.
  • Rivals: Revenues of the biggest business weight reduction suppliers as a bunch (WW, NutriSystem, Jenny Craig, Medifast, and others) held up properly in 2020, solely down by 2.3%. Leaders are shifting to hybrid fashions that mix digital/digital and in-person providers, thus necessitating extra funding in know-how. Digital providers are extra worthwhile and people corporations relying primarily on brick & mortar weight reduction facilities face growing prices and pressures.
  • Medical applications: The worth of all medical weight reduction applications fell about 16% in 2020 because of the pandemic, to $7.58 billion. Packages by hospitals, clinics, and MD workplaces have been particularly laborious hit, down 30%. All segments of the medical market will develop in 2022 and get better from depressed 2020 ranges, particularly bariatric surgical procedures and prescription weight problems medicine.
  • Dieters: People gained quite a lot of weight through the pandemic, and at the moment are seeking to shed these kilos. Weight reduction suppliers are returning to a brand new normal-— a hybrid mannequin of digital/digital providers and in-person service. People who make investments on this know-how will fare one of the best.

New Weight Loss Business Analysis

To be taught extra about this business, take a look at Marketdata’s new report The U.S. Weight Loss Market: 2022 Standing Report & Forecast, which is now out there on This report presents a wrap-up of 2020 & 2021 efficiency for the U.S. weight reduction market through the COVID-19 pandemic, and a forecast for 2022 and the present “weight loss plan season.”

The report covers well being golf equipment, business weight reduction applications, medical weight reduction applications, weight reduction (bariatric) surgical procedure, weight loss plan medicine, hospital & clinic chains and MD applications, retail meal substitute & urge for food suppressants, weight reduction apps, weight loss plan gentle drinks & synthetic sweeteners, and frozen weight loss plan dinners and low-calorie meals. 

Concerning the Writer:  John LaRosa is the President of Marketdata LLC and is the writer of 100+ business and market research. His analysis seems in prime media retailers together with ABC, CNN, Fox, ForbesUSA At the momentThe Wall Road JournalThe New York Occasions, and quite a lot of commerce journals. 

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