It’s 2022, and if manufacturers haven’t but been on board the TikTok bandwagon, effectively, it’s about time that they need to. TikTok’s recognition has exploded over the previous few years.
With 800 million customers talking 39 languages throughout 150 markets, the platform appears to be like prefer it’s positively right here to remain for good. In truth, 90% of TikTok customers entry the platform every single day.
So this 12 months, it’s about time that manufacturers settle for the reality – TikTok tendencies are, the truth is, greater than only a pattern.
Listed below are 2022 TikTok tendencies that manufacturers must be careful for:
TREND 1: Extra manufacturers and influencers will be part of TikTok this 2022.
TikTok has grown quickly in only a few years, and a few manufacturers have completely embraced this new social phenomenon. TikTok has just lately launched its formal promoting community, and consequently, there may very well be a big improve within the variety of manufacturers doing video advertising and marketing on the platform this 2022.
Equally, the variety of influencers becoming a member of TikTok has additionally elevated. With so many individuals importing extra area of interest and complete TikTok movies, influencers who’re additionally material consultants of their respective fields are given extra publicity. As such, the rising variety of influencers may also assist improve the variety of manufacturers advertising and marketing on TikTok. For manufacturers which are primarily concentrating on Gen Z or Millennials customers, TikTok makes it simpler for manufacturers to succeed in their target market by means of video adverts and influencer advertising and marketing.
TREND 2: TikTok will stay fashionable even because the world goes again to regular.
TikTok was dubbed “the worldwide pandemic app” because the surge of energetic customers elevated on the peak of COVID-19 lockdowns. With so many individuals spending time at house, TikTok turned the favourite app pastime for therefore many individuals. Because the world opens up and folks begin to journey once more, TikTok customers have began to movie their movies exterior their houses. This pattern is sure to proceed in 2022. Customers on the TikTok platform will start sharing their lives exterior their house surroundings.
TREND 3: Extra GenZ customers will favor TikTok to watching TV.
TikTok has changed tv for Gen Z customers. With so many teenagers now utilizing “to TikTok” as a verb, the platform is now the most well-liked social app for the Gen Z market. Since 98% of Gen Z teenagers have their very own smartphones, they now take much less curiosity in watching scheduled content material on tv. In consequence, they spend extra time on-line on their telephones and use TikTok for content material consumption. Since TikTok encourages episodic content material, every video serves as a (mini) TV episode for the youthful era.
TREND 4: Manufacturers will create extra TikTok content material this 12 months.
TikTok movies are quick, solely maxing out at 60 seconds. Manufacturers have began to comprehend that they’ll nurture their TikTok viewers by constantly positing episodic content material. For manufacturers who wished to take care of the engagement of their first TikTok video of their collection, individuals can be wanting to see what’s subsequent. Manufacturers can put up in-depth TikTok movies and cut up them into a number of sequences. Every episode may even have cliffhangers on the finish to make sure that the viewers stays tuned for the subsequent episode.
TREND 5: TikTok memes will reign supreme.
Memes have at all times been fashionable on social media, and this 12 months, #memes on TikTok will likely be much more well-known for Gen Z and Millennials. Video memes on TikTok will likely be extra frequent, and much more TikTokers may also begin creating movies that present their reactions to their favourite memes. As extra TikTok customers create movies memes, the extra individuals will likely be impressed to create related movies.
TREND 6: Branded hashtags will turn out to be extra fashionable.
Hashtag challenges have at all times been probably the greatest TikTok options for manufacturers. This 2022, manufacturers will turn out to be extra inclined to make use of hashtag challenges that can attraction to their TikTok viewers. With a hashtag problem, manufacturers can create user-generated content material that may presumably showcase their very own merchandise. So long as manufacturers could make it enjoyable and thrilling, branded hashtag challenges are a certain win for TikTok advertising and marketing.
TREND 7: Social Commerce will turn out to be extra ubiquitous on the platform.
With TikTok’s partnership with Shopify final 12 months, eCommerce retailers now discover it a bit bit simpler to succeed in their TikTok viewers. Manufacturers on Shopify can now create, run, and optimize TikTok campaigns on their Shopify dashboard. As well as, manufacturers can create shareable content material that may remodel their product catalog to video adverts on the platform. This offers customers a seamless expertise to browse and store merchandise on the app.
TREND 8: Manufacturers will use extra BTS and duets movies for followers.
Customers are sometimes interested by what occurs behind the scenes of the manufacturers that they comply with and admire. TikTok creates the right alternative to raise the veil of company secrecy and showcase the model’s extra private facet. This may be made much more pleasurable by exhibiting thrilling trivia in regards to the manufacturers, giving an workplace or manufacturing unit tour, and even interviewing among the model’s workers.
TREND 9: Blurred traces between native adverts and TikTok content material will likely be extra frequent.
TikTok customers have a disdain for hard-sell promoting. That’s why manufacturers make it a degree to make sure that their adverts don’t seem like adverts. Paid promoting content material on TikTok is commonly aligned with the standard fashion and scope of the standard movies seen on the platform. That’s why video adverts on TikTok are normally totally different from what we see on different social media channels. It’s not clever to reuse a model’s TV advert and reduce it to fifteen seconds. Profitable TikTok adverts are sometimes entertaining and would typically add worth to viewers.
TREND 10: Entrepreneurs will worth extra user-generated content material.
Essentially the most useful content material for manufacturers on TikTok is the user-generated content material (UGC) that their followers made for them. Manufacturers which have UGC flip their followers into their model advocates on TikTok. Manufacturers would typically encourage their followers to share movies of themselves utilizing their merchandise after which put up them with a branded hashtag. TikTok viewers additionally discover UGC extra favorable since most Gen Z customers belief the content material and critiques made by actual individuals greater than branded content material.
Shakr DPA on TikTok
A scalable social commerce video answer is feasible on TikTok with the assistance of Shakr’s dynamic product adverts. Manufacturers can create dynamic campaigns for his or her product catalog on TikTok. They will create hundreds of movies, every distinctive to their particular person SKUs.
So, what are some great benefits of utilizing Shakr’s video dynamic product adverts (DPA)? Right here’s the gist:
· Proprietary video rendering with full interoperability with Adobe After Results
· On-demand help for any information feed to model routinely to infinity
· Confirmed API with a monitor document with high e-commerce, promoting expertise, and social platforms.
Shakr Model Highlight: YesStyle
The Problem: Retarget viewers with native TikTok creatives.
Vogue market retailer YesStyle used Shakr to run DPA campaigns on TikTok and create high-quality video property at scale to extend their marketing campaign outcomes and video conversions.
The Resolution: Shakr-made DPAs on TikTok for YesStyle
With the assistance of Shakr, YesStyle used each self-recorded TikTok property and the Shakr Artistic Lab workforce’s native mannequin recordings to create high-quality TikTok templates for his or her product catalog. Every SKU of their catalog was plugged into one of many 4 TikTok templates at random to offset advert fatigue, after which the Shakr video expertise rendered tens of hundreds of property, one for every product.
Key End result:
· 178% ROAS (Return on Advert Spend)
· -70% CPM (Price Per Mile)
· -12% CPC (Price Per Click on)
The high-quality creatives drove a whopping 178% improve in ROAS in comparison with their static DPA campaigns on Fb, proving that programmatic DPA creatives at scale can drive large outcomes by mimicking the native and natural feel and appear on the TikTok platform.
Geyser, W. (2021). 14 TikTok Traits You Have to Know in 2022. Retrieved 2 February 2022, from https://influencermarketinghub.com/tiktok-trends/