March 15, 2022: Daylight financial savings time and STC are right here to brighten your day with high social media and influencer tales from this previous week’s information.
On this version:
- Platforms battle Russian misinformation amid the Ukraine disaster
- Influencers are collaborating with extra manufacturers in artistic methods
- Worldwide Girls’s Month spotlights feminine creators and types
The New Data Wars
The disaster in Ukraine is resulting in misinformation that’s being unfold through social media channels.
What’s Going On
Amid Russia’s invasion of Ukraine, misinformation is plaguing social media. Russian media organizations are limiting and controlling the data their residents are listening to, whereas Ukrainians are sometimes being deluged with conflicting reviews. As well as, Russia can be banning sure platforms, like Instagram.
What Platforms Are Doing
Meta has elevated security options for Russian and Ukrainian social media accounts to assist residents keep secure and restrict the visibility of their profiles. Meta can be implementing stronger transparency and restrictions round state-controlled media shops. Other than Meta’s motion in response, Snapchat, YouTube, and Twitter have banned any content material from Russian-owned media.
TikTok, alternatively, has been plagued with pro-Russia content material produced by creators paid by the Russian authorities. As a precaution to assist restrict misinformation unfold in the US, the U.S. authorities has been briefing TikTok influencers in regards to the invasion.
The Ukraine disaster is likely one of the most prevalent points on this planet proper now and is being coated by numerous information shops, with pro-Russian organizations placing a optimistic spin on all of it. Social platforms are working to chop down on the unfold of misinformation, which is placing Ukrainians in peril. It’s a acutely aware step up from earlier occasions when misinformation on social media was deliberately unfold to affect varied occasions — like previous presidential elections in the US. Because the scenario progresses and additional restrictions are put in place, social platforms which might be usually used as information sources could not be out there.
The Creator’s Studio
Manufacturers are collaborating with creators in new and revolutionary methods.
The Star Of The Present
In the case of visibility, TikTok is the star of the advertising and marketing combine proper now. A lot of manufacturers are flocking to TikTok and the most well-liked creators on this ever-popular channel to vary up their influencer advertising and marketing technique. With enjoyable creator activations and title recognition comes extra content material for audiences to work together with. Take Previous Navy’s latest spring advert marketing campaign written by TikTok, for instance. TikTok creators are additionally being consulted to assist develop Denny’s new menu gadgets. To not point out that Little Chonk, an iconic corgi who has essentially the most FOMO-inducing life and hundreds of thousands of followers on TikTok, is promoting their model on the NYC subway.
Homecoming For Addison
Along with extra influencers making strikes exterior of their native social media platform, Addison Rae has come to your newest Snapchat programming title. Her new 10-part docuseries, “Addison Rae Comes Residence,” covers her return to her native Louisiana group changing into well-known on TikTok. It showcases how her life has modified as the results of social media energy and recognition, a phenomenon that propelled her from unknown to famous person standing – which is inspiring others to attempt to do the identical.
Social media has superpowers past our comprehension. From influencing promoting efforts to creating celebrities out of on a regular basis individuals, there’s no restrict to what it might probably do — and TikTok is on the forefront of influencer advertising and marketing innovation, fashionable fame, enhanced advertising and marketing mixes, and extra. The channel has been progressing past simply viral dance movies and even past normal model collaborations. Now aggressive TV reveals are taking their star search to social media, like what we’ve seen with MTV, TikTok, and Pepsi’s “Turning into A Popstar” sequence. If you happen to can’t get sufficient of TikTok, the remainder of the world agrees – it’s cemented itself as a key participant in any advertising and marketing combine, one which manufacturers can’t afford to skip over.
Celebrating Girls Each Day
Extra manufacturers and platforms are supporting Girls’s Historical past Month all yr spherical.
Not Simply A Month
In honor of Girls’s Historical past Month, Meta has rolled out a brand new coaching and help program for female-owned companies that seeks to present them the sources they should succeed on Fb and Instagram. Pinterest can be offering financial and strategic help to 10 women-owned companies who’ve homeowners of colour, with disabilities, or who’re a part of the LGBTQ+ group, via their “Pinterest Elevates” program.
The efforts social media platforms are taking to fund and help women-owned companies don’t cease on the finish of Girls’s Historical past Month. Although they had been rolled out in March, the supplied help via these packages lasts year-round.
Present Me The Cash
Manufacturers are getting on board the Girls’s Historical past Month prepare, however one Twitter bot isn’t shopping for it. The gender pay hole remains to be a considerable hurdle for anybody who identifies as a girl. To name out the irony, a gender pay hole bot has been hanging again at corporations that tweeted about Worldwide Girls’s Day (which was March 8) with a reply detailing that very firm’s pay hole statistics. Speak about accountability.
Girls’s Historical past Month is a time to honor, help, and have fun those that determine as ladies. Whereas we’re happy to see platforms rolling out academic content material, we’re extra excited to see initiatives that proceed past simply March. However whereas these instruments are definitely useful and signify progress ahead, bigger, systemic points just like the gender pay hole nonetheless exist. To not point out, ladies of colour expertise an excellent wider pay hole and much more restricted entry to alternatives and sources. We’re trying ahead to extra widespread, actionable change that prioritizes true fairness.