Thursday, March 17, 2022
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The App Advertising Snack with Gabriel Machuret, ASO Marketing consultant & Coach ⎮ Episode 4


On this week’s episode we’re speaking in regards to the keys to a terrific ASO technique with Gabriel Machuret, ASO Marketing consultant and coach. Dive in!

Under is the total transcript of the video above.

I’m Gabriel Machuret, I do ASO – App Retailer Optimization I’m a advisor and I’m a coach.

What are your high 3 ASO suggestions?

The primary one can be, I imply no ASO individual would say this: begin with internet search. I imply if individuals don’t search in any respect on Google for this? Use an website positioning device first. So begin with internet, see if persons are searching for this on-line. In the event that they’re looking for this on-line they’re gonna search within the app retailer. 

And quantity 2, the query is I imply, you spend all this cash on the app growth so give some like to the screenshots. It’s wonderful you see screenshots of like Uber and also you suppose “Nobody cares about these”. So put some love within the screenshots proper. 

And the third one is, I imply, it might be like when you’re going to do it, do it correctly. That’s the place little errors occur. If you happen to truly care about what you’re doing, when you do need to do it, do it correctly.

What’s an ASO mistake individuals typically make?

I believe it’s relying on people and on instruments. So one of many issues that’s wonderful is that individuals suppose {that a} device goes to provide the knowledge and it’s not it’s truly your customers. So I believe that that’s the large level analysis comes from people and I would love individuals to speak to customers greater than dashboards. I imply, you progress from reviewers,  they’re like “hey we need to speak to you”. You don’t have to start out with 1,000,000 customers begin asking 100 customers.

How helpful is social media for app advertising?

I believe the way in which to maneuver in social media is extra like constructing neighborhood. If social media was going to work, it’s when individuals after they speak to the app firm. And a few corporations that you simply love, you’re keen on them due to what it means, the corporate not what they promote. So right here’s an instance, I imply, Bumble wins in courting for one cause I’m going to say it in Australian: “They offer a shit”. They care, Bumble cares about their customers, they care about the way in which of courting. The entire level is to ship them exterior the app shops at some stage. It’s so restricted for me to suppose that the one method I can work together with somebody is by way of the app shops.

Inform us about an ASO technique that impressed you

I noticed not too long ago an app that was truly it was a British app and it was making enjoyable within the updates, that they didn’t win. That they didn’t win the Eurocup. And I used to be like, that’s fairly cool I imply when technically you could be a little bit courageous sufficient to go like “Let’s do one thing completely different”.

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and so forth.).

Marine Nozerand

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