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Social Media Content material Concepts for Each Official (and Non-Official) Vacation of 2022

We’ve all seen the lovable canine movies that flood our Instagram feed on Nationwide Canine Day and the artfully shot latte photographs for Nationwide Espresso Day. These holidays won’t be celebrated the world over, however they are often enjoyable option to interact on-line.  

On this put up, we’ve outlined a calendar of all the official (and barely much less official) holidays in 2022 to function a blueprint in your content material, plus enjoyable social media put up concepts to jumpstart your brainstorm.

Let’s dive in ✨

Official Holidays

These are the vacations you may already find out about, they usually present up in your calendar mechanically. A social media put up for these holidays may very well be so simple as wishing your followers a contented [fill in the blank], alerting them to your vacation hours, offering a glimpse into the way you’re celebrating along with your crew, or exhibiting how your product suits into timeless vacation traditions.

 Brightland olive oil shared Thanksgiving recipes utilizing its merchandise. (Supply)

For observances, an effective way to honor the group of individuals being acknowledged is to do your analysis and spotlight related people or companies. For instance, we had a wide range of posts for Black Historical past Month, together with a highlight on Black-owned companies and a name for followers to share their favourite Black social media entrepreneurs.

We celebrated Black Historical past Month by highlighting Black companies. (Supply)


January 1: New 12 months’s Day

January 17: Martin Luther King, Jr. Day


Black Historical past Month (U.S.)

February 1: Chinese language New 12 months

February 2: Groundhog Day

February 14: Valentine’s Day

February 21: President’s Day


Girls’s Historical past Month (U.S.)

March 17: St. Patrick’s Day

March 18: Holi

March 27: Mothering Sunday (U.Ok.)


April 17: Easter


Nationwide Asian Pacific American Heritage Month (U.S.)

Could 5: Cinco de Mayo

Could 8: Mom’s Day (U.S)

Could 30: Memorial Day (U.S)


Delight Month

June 19: Juneteenth (U.S)

June 19: Father’s Day (U.S. and U.Ok.)


July 4: Independence Day (U.S)



September 5: Labor Day (U.S)

September 15 – October 14: Hispanic Heritage Month (U.S)


October 10: Columbus Day and Indigenous Peoples’ Day (U.S)

October 31: Halloween


American Indian Heritage Month (U.S)

November 11: Veteran’s Day (U.S)

November 24: Thanksgiving (U.S)


December 18-26: Hanukkah

December 25: Christmas Day

December 31: New 12 months’s Eve

Unofficial Holidays

There are plenty of unofficial holidays on the market, this checklist covers a number of the huge ones which are most relevant to small companies, however there are a lot extra. It’s undoubtedly price taking a scroll by means of ALL of the unofficial holidays


Nationwide Mentoring Month (U.S)

A good way to start out out 2022 is to share your expertise with mentoring. You can additionally ask staff to share methods they’ve been mentored and create a slideshow in Canva with their quotes. Or, tag your personal mentors to thank them for the impression they’ve had on you and your enterprise.

Nice North Air Ambulance tells a narrative of mentorship amongst its crew. (Supply)

January 10: Nationwide Clear Your Desk Day

Taking a look at somebody’s desk will be fairly fascinating. For Nationwide Clear Your Desk Day you might ask a couple of members of your crew to take photographs of their desks and share the desk equipment that they will’t reside with out.


February 13: Tremendous Bowl Sunday

This present day means fairly various things for various folks, so take into consideration what your viewers may love most from you, whether or not that’s sharing some crew spirit, scrumptious snack recipes, or concepts on what to do once you don’t need to be watching the massive sport.


March Insanity

Whereas March Insanity is a basketball event, there are infinite methods you might flip this right into a enjoyable social media sport. Create your personal bracket and use the Instagram Tales vote operate to have your followers vote on their favourite. Tie it again to your enterprise by pitting merchandise towards one another (an effective way to get consumer suggestions!).

Right here, Food52 has a cookie event within the works. (Supply)

March 1: World Praise Day

Do because the day says, and pay a frequent buyer or neighboring enterprise a praise. Or, begin a problem in your followers to go with a pal, co-worker, or stranger and put up it.

March 4: Nationwide Worker Appreciation Day

This vacation is the proper option to showcase your staff: Queue up a slideshow or a number of Instagram Tales sharing why they’re wonderful. Not solely will your staff recognize it, however you’ll begin (or proceed) to construct a tradition of recognition.

March 8: Worldwide Girls’s Day

On Worldwide Girls’s Day, we requested followers to tag inspiring, impactful girls. (Supply)

March 20: Worldwide Day of Happiness

Unfold some happiness at the moment by sharing a humorous meme that all the time brightens your day or making a hashtag (like #whatmakesmehappy) and that includes issues that make you and your crew pleased. Ask your followers to affix in and use the hashtag for some nice user-generated content material, too.

March 29: Nationwide Mother and Pop Enterprise Homeowners Day

Though the time period “mother and pop store” is much less used today, it’s nonetheless a terrific alternative to have a good time your small enterprise and others you’re keen on. In reality, use the vacation to share the businesses you purchase from. Create a slideshow and tag your favorites so your followers can purchase from them, too.


Nationwide Volunteer Month (U.S)

Are there any causes which are close to and pricey to you? For those who volunteer, whether or not as a enterprise or by yourself, shine a highlight on the trigger this month. In a video or long-form caption, share why the trigger is near your coronary heart and a bit about your volunteer expertise.

April 1: April Idiot’s Day and Worldwide Enjoyable at Work Day

April Idiot’s Day pranks will be enjoyable or fraught, so a safer strategy is perhaps celebrating how you will have enjoyable at work. Host an organization lunch or mini-golf event and present your followers what’s taking place behind the scenes. Or, ask staff what they’ve discovered probably the most enjoyable about working at your organization and share snippets—it’d even assist you to rent new folks!

April 22: Earth Day

Does your organization worth suppliers, companions, or merchandise that target sustainability? Right this moment’s the day to unfold the phrase.

For Earth Day, Buffer showcased a company that’s working in direction of a extra sustainable future, whereas tying it again to social media and constructing an engaged viewers.(Supply)

April 28: Take Our Daughters and Sons to Work Day

Cute children at work deserve their time within the limelight. You can stage photographs of children working at desks, children taking or fulfilling orders, or greeting prospects. Or, do an Instagram Tales section asking the children who are available what they need to be after they develop up.


Could 21: Cultural Range Day

This United Nations vacation is the proper time to share the cultural background and traditions which are vital to you and your enterprise.

PPG Folks honored the range of its staff’ backgrounds on Cultural Range Day. (Supply)


June 30: Social Media Day

This can be a huge one in our sphere! For Social Media Day you’ll be able to showcase a few of your favourite stuff you’ve posted within the final 12 months or a giant win that got here from social media, or speak about the very best posts you noticed out of your followers.

June 30: Work From House Day

Much more of us have expertise working from dwelling now, it is a good alternative to share lesser-known or off-the-wall ideas for being productive at dwelling.


July 17: World Emoji Day

Enjoyable reality, this date was chosen as a result of the calendar emoji 📅 has a date of July seventeenth on it. There’s an present group round World Emoji Day so it is a nice day to become involved. You may share the highest emoji in your model/enterprise or ask your group to vote on which emoji finest represents you. 🛍


August 19: World Photograph Day

This can be a nice day to share your favourite photograph or begin an Add Yours sticker on Instagram Tales.

August 21: World Entrepreneurs Day

For small enterprise homeowners, it is a nice day to spotlight your journey to date and share something you have not had the time to share but. A couple of prompts: How did your journey begin? What has been the largest problem to date? What’s subsequent for you and your enterprise?


September 26: Love Word Day

Whereas this may very well be interpreted in a wide range of methods, a simple option to soar on this vacation is to ship a observe to your prospects or group. You may design a fast graphic in Canva, and write a heartfelt thanks to your prospects for his or her help.


October 7: World Smile Day

Generally, these unofficial holidays simply name for a easy photograph. You may put up a meme of an animal smiling, or showcase crew members smiling huge!

Smiling faces—what may very well be higher? (Supply)

October 16: Boss’s Day

When you have managers who work at your enterprise it is a nice day to acknowledge them, or to ask a couple of teammates what they’ve realized from their boss. You can additionally share a number of the finest recommendation you’ve ever obtained from a earlier boss.


Nationwide Entrepreneurship Month

This month is a superb time to actually dive into all issues enterprise. You can begin a weekly “Ask Me Something” sequence on all issues entrepreneurship and reply any questions that your followers have about how and why you began your organization.

November 19: Girls’s Entrepreneurship Day

This present day is all about recognizing girls enterprise homeowners. You can share knowledge from well-known girls entrepreneurs in your business or spotlight a few of your favourite women-owned manufacturers.

November 25: Black Friday

The largest purchasing day of the 12 months all the time seems like a giant deal, particularly in case your small enterprise sells a product. For those who’re providing a Black Friday promotion, let your followers find out about it—you might even do a social media-only low cost.

November 26: Small Enterprise Saturday

Small Enterprise Saturday is solely devoted to purchasing small. In case you are a small enterprise you might share high merchandise or host a particular giveaway. The principle takeaway of at the moment is to point out off your small enterprise and the shoppers that preserve you going.

Associate with different small companies to create a particular giveaway. (Supply)

November 28: Cyber Monday

To spherical out the purchasing weekend, you’ll be able to speak about any e-commerce promotions you’re working, or provide a present information that curates a couple of of your favourite sale gadgets.

November 29: Giving Tuesday

This can be a great alternative to spotlight charitable efforts or organizations that you just help. We give again at Buffer yearly, and love highlighting companies like Frères Brachiaux, who donate 10 p.c of their gross sales to homeless shelters.


December 14: Free Delivery Day

For those who promote a product, it is a nice day to supply free transport at the moment. You may put up concerning the flash sale on all your social media channels and body it as an early vacation current or a option to get your family members their current in time for the vacations.

What Will You Have a good time?

One of the simplest ways to go about deciding which vacation developments to leap in on is to contemplate your enterprise and model. What are your values? What do you promote? What issues most to your prospects? Search for holidays and occasions that align with these elements of your organization and help you authentically showcase your enterprise.

Most significantly, don’t really feel like it’s important to put up for each one in every of them. The aim isn’t to get overwhelmed by the choices, however impressed by all of the artistic potentialities.

Able to plan out your 2022 content material calendar? See how Buffer’s scheduling instruments might help.



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