Thursday, March 17, 2022
HomeCrowdfundingSay goodbye to hangovers with Fungtn

Say goodbye to hangovers with Fungtn


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Typically you simply want an excellent ol’ chilly beer. One thing tasty, refreshing and funky. Perhaps even a couple of. 

However what you don’t want is a hangover. 

Or to be set again along with your health and wellness objectives. Life is to be lived and never every little thing needs to be a tough compromise. 

There isn’t a doubt that buyers are caring extra about what they eat, particularly due to the pandemic. Based on a McKinsey research, 79% of shoppers consider that wellness is necessary to them. When splitting up what ‘wellness’ meant, considered one of six key pillars was higher vitamin. Because of this, legacy manufacturers and startups are rising to capitalise on this want, primarily within the NoLo area of interest. 

For those who’re unfamiliar with the time period ‘NoLo’, it covers the vary of alcohol-free and low alcohol drinks underneath 1.2%. The market worth reached virtually $10 billion in 2021, a pointy rise from $7.8 billion in 2018. Knowledge reveals that it’s not a fad both, pre-pandemic, UK quantity gross sales for NoLo drinks grew by 169.7% between 2017 to 2019. 

While alcoholic drinks took successful to gross sales general, NoLo drinks had been on the rise. With the market anticipated to develop by 34% by 2024, traders are inserting their bets right here. Pitchbook discovered that fundraising in nonalcoholic drinks doubled within the first half of 2021 in comparison with 2020. 

Introducing Fungtn 🍺

The startup ecosystem is booming as smaller area of interest manufacturers are adapting shortly to this rising market. A model we’re excited to see at the moment fundraising is Fungtn (pronounced perform). 

Fungtn is an award-winning, alcohol free craft beer brewed with adaptogenic mushrooms. Zoey Henderson launched the model on a shoestring price range mic pandemic, rising it organically by social media and press. 

Fungtn NoLo non alcoholic brand seedrs

Zoey has a wealth of expertise within the meals and beverage trade by proudly owning her personal café, Slate Espresso in Shoreditch , to being the London gross sales lead at Fitch Brew co and consulting within the café and hospitality house. It’s no shock that in lower than two years, she’s grown Fungtn to realize the next:  

  • Gained 5 trade awards for innovation and style
  • Launched into Planet Natural & Selfridges
  • 65+ UK and Europe stockists, 1 nationwide wholesaler
  • Export secured for USA / Canada in 2022
What’s it with mushrooms? 🍄

In a podcast interview, Zoey remembers the invention of blending mushrooms and beer:

“I used to be consuming lots of alcohol free beers as my husband and myself had determined to take a break from alcohol. I used to be sitting in my backyard, throughout March 2020, consuming alcohol free beers within the afternoon. I had mushroom espresso within the morning. I needed extra mushrooms in my meals and was excited about what I may put  in. I took the mushroom powder and stirred it into the beer. As soon as it settled down, the style was good!” 

Fungtn NoLo non alcoholic brand seedrs zoey henderson

In addition to good style, purposeful mushrooms are often known as adaptogens. Adaptogens are herbs and fungi that go previous nice vitamin, but additionally assist our our bodies adapt to emphasize and maintain in good type. 

Mushrooms are a fantastic low calorie supply of fibre, protein and antioxidants. They’re well-known to mitigate the danger of significant well being situations resembling Alzheimer’s, most cancers, diabetes and coronary heart illness. 

Again to Fungtn 🍺

The perfect half about Fungtn is that individuals are capable of eat wholesome NoLo beers and stay hangover free lives with out sacrificing style, high quality and wellbeing. With a returning buyer fee of 16%, it’s clear Fungtn are doing one thing proper. 

Fungtn are at the moment near closing a £150,000 SEIS spherical on Seedrs to assist the corporate scale, herald new staff members in gross sales and advertising, develop a 0% vary for the Center East market and faucet into wider audiences resembling festivals and occasions. 

Excited by what Fungtn has achieved in simply wanting two years, 115 traders are excited to be part of their journey as they start to scale. If you’re too, go to their pitch right here

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