Publicis Media is on a roll, profitable most of big brewer AB InBev’s $5bn world enterprise plus French luxurious items agency LVMH within the UK and France (it beforehand dealt with most different markets.) Dentsu retains AB inBev in some markets.
The 2 opinions had been dealt with by MediaLink and ID Comms respectively.
AB InBev information and media VP Luiz Barros says: “Greater than deciding on a media company, our purpose with this evaluate was to decide on a metamorphosis companion that may assist us to speed up our journey and ship sturdy enterprise progress.
“Publicis Groupe and Dentsu demonstrated over time working with us the collaboration required, they usually invested closely in new capabilities and abilities that may leverage information and know-how to permit us to be extra progressive, environment friendly and efficient with our media methods.”
As you do today. Price probably performed a task too however Publicis Groupe’s information set – particularly Epsilon and Sapient – are undoubtedly helped it to tug in enterprise. WPP, which has misplaced out in each opinions, received’t be greatest happy.