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Product Updates for June and July 2022


Studying Time: 3 minutes

The final couple of months introduced monumental milestones for the MoEngage group. We raised $77 million in Collection E funding led by Goldman Sachs Asset Administration and B Capital. MoEngage was acknowledged as a Area of interest Participant for the primary time in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising and marketing Hubs. We had been additionally recognized because the highest-rated multi-channel advertising and marketing platform by the purchasers, scoring 4.9 out of 5.

Amidst all this, we labored on essential options to energy up your buyer engagement efforts. Right here’s all the things new:

  • Improved security with PII Masking
  • All-new SMS subscription administration
  • New in-app and onsite messaging templates
  • Arrange a number of targets and observe income in Flows
  • New associate integrations

Introducing PII Masking

Whereas utilizing a buyer engagement platform, your groups typically come throughout and wish entry to confidential buyer info akin to names, telephone numbers, or e mail IDs to arrange campaigns. Nonetheless, not all workforce members require the identical stage of entry and visibility to those attributes, so admins are tasked with regulating entry.

To allow it on our platform and bolster our dedication to knowledge privateness, now we have launched a brand new function, PII Masking.

Personally Identifiable Info (PII) masking permits companies to guard prospects’ delicate knowledge by hiding it from unauthorized viewers. The attributes, marked as PII, are masked and might’t be seen by unauthorized members.

Learn extra about it right here.

All-New SMS Subscription Administration

SMS advertising and marketing can rework the way you join together with your prospects, however SMS compliance is simply as necessary. With SMS opt-ins, you possibly can defend your model from the bills of non-compliance and likewise construct a extremely engaged viewers.

We’re excited to introduce SMS Subscription Administration, your one-stop answer to remain compliant and get permission to textual content your buyer. With this, you possibly can seamlessly allow your prospects to choose out and in of the recurring SMS messages your model sends.

When you’re able to get began with high-quality textual content message advertising and marketing and painless compliance, SMS Subscription administration might help!

Study extra about it right here

New In-App and On-site Messaging Templates

Having your prospects opt-in to obtain advertising and marketing messages from your enterprise isn’t tough. In reality, with the rise of omnichannel advertising and marketing, it’s simpler than ever to advertise your SMS advertising and marketing checklist and acquire new subscribers legally.

We’ve now added opt-in templates for In-App and On-site messages. Use this to ask your prospects to opt-in for SMS advertising and marketing. This helps you construct belief and ship an on-brand buyer expertise.

Discover extra right here:

  1. Templates for In-App Messaging
  2. Templates for On-site Messaging

Arrange A number of Targets and Observe Income in Flows

Now you can arrange and analyze as much as 5 conversion targets in Flows. Meaning you possibly can measure multiple enterprise metric or, higher but, get a funnel view of a number of targets that you just’d prefer to measure.


For instance, perceive what number of prospects have carried out an motion akin to ‘product seen, adopted by ‘product added to cart’ after which efficiently ‘accomplished the acquisition.’

With income monitoring enabled, analyze how a lot income your model has made after executing a selected circulation.

Right here’s how one can set it up

New Accomplice Integrations Are Right here

We’re thrilled to associate with Microsoft Dynamics 365!


Depart your prospects wanting extra. Ship impactful buyer experiences by having a 360-degree view of your buyer and orchestrating hyper-personalized engagement journeys utilizing the joint powers of Microsoft Dynamics 365 and MoEngage.

We’re thrilled to announce our partnership with Modify!


The MoEngage and Modify integration permits you to import non-organic set up attribution knowledge to section extra intelligently inside your lifecycle campaigns.

Know extra in regards to the integration

When you’d prefer to know extra about these options or need to get began utilizing them, drop us a word at [email protected] And in the event you’re new to MoEngage, schedule a customized walkthrough of our platform.

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