Saturday, April 9, 2022
HomemarketingPersuade Your Boss to Ship You to MozCon 2022

Persuade Your Boss to Ship You to MozCon 2022 [Plus Bonus Letter Template!]

MozCon is again in individual for 2022! From networking along with your friends to listening to from trade leaders, there are advantages a-plenty to attending conferences. that. Your friends know that. However how do you persuade the powers-that-be (aka your boss) that sending you is helpful for what you are promoting?

Don’t fear, we’ve received a plan (with a bonus letter template on the finish!). 

How you can make the case

Enterprise competitors is fiercer than ever. Solely those that are in a position to shift ways with the altering tides of selling will have the ability to come out on prime. And that’s precisely what MozCon goes that will help you do.

Protecting the whole lot a rising marketer wants for a well-balanced advertising food plan (search engine optimisation, content material, technique, development), MozCon delivers top-notch talks from hand-selected audio system over three insightful days in July.

There’s a lot in retailer for you this yr. Right here’s only a sampling of what you possibly can count on at this yr’s MozCon:

Audio system and content material

Our audio system are actual practitioners and trade leaders. We work with them to make sure they ship the very best content material and insights to the stage to set you up for a yr of success. No gross sales pitches or speaking heads right here!


You’re employed exhausting taking notes, studying new insights, and digesting all of that information — that’s why we expect you deserve a bit enjoyable within the evenings. It is your probability to decompress with fellow attendees and make new pals within the trade. We host thrilling night networking occasions that add to the worth you will get out of your day of schooling. Plus, our Birds of a Feather lunch tables can help you join with like-minded friends who share comparable pursuits.

Excessive-quality movies to share along with your staff

A couple of month or so after the convention, we’ll ship you a hyperlink to professionally edited movies of each presentation on the convention. Your colleagues received’t get to partake within the real-time expertise(the #FOMO is actual), however they may get an opportunity to study the whole lot you probably did, without spending a dime.

Nice meals on website

We all know that convention meals isn’t usually value mentioning, however MozCon is infamous for its cornucopia of tasty choices.

You possibly can count on two scorching meals a day and a great deal of snacks from native Seattle distributors — prior to now we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve chilly brew.


No duds right here, we do our homework in the case of deciding on considerate swag worthy of protecting. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and extra cool stuff you’ll wish to take house and showcase.

Put on your coronary heart in your sleeve

MozCon on behalf of our attendees offers again annually via donating a portion from each ticket bought in the direction of a charitable group. Our 2022 charitable recipients are Washington Trails Affiliation and North Cascades Institute.

Reductions for present prospects

Moz Professional, Moz Native, and STAT prospects save massive on their ticket price, and there are reductions for teams of 10+ as nicely, so ensure that to make the most of financial savings the place you possibly can!


However after all, don’t take our phrase for it! There are some unbelievable assets out there at your fingertips that tout the advantages of attending conferences:

“I have been to MozCon six occasions — it is value touring all the best way from Adelaide, Australia. The information sharing is subsequent stage!” — Woj Kwasi, Head Honcho, Kwasi

“MozCon is hands-down among the many finest organized tech-oriented conferences I’ve ever attended. From the strongly inclusive tradition with wealthy illustration of all stripes of life, to the pleasant vibe across the lunch tables and after-session events, you’ll be exhausting pressed to discover a extra informative and helpful search engine optimisation convention within the US. — Eddie Childs, Inbound Advertising and marketing Supervisor, Mediagistic

“MozCon has been my go-to convention for the previous three years. Between the top-notch speaker lineup, improbable lodging and memorable events and networking occasions, it is actually a must-attend occasion for any digital advertising skilled trying to additional their profession within the trade.” — Kyle Sutton, Sr. Product Supervisor, search engine optimisation Gannett / USA TODAY NETWORK

“MozCon is greater than a “work convention” – it truly is an annual collaboration with the brightest and most gifted SEOs from all around the world. Three full days of thought sharing, insights, and high quality time with trade specialists. By no means have I ever been to a convention the place the audio system on stage are humble and simply accessible. 5/5 would attend once more.” — Angela O’Pry, Advertising and marketing Coordinator at Entry Sciences

Want a bit extra to get your boss on board? Take a look at some movies from years previous to get a style for the caliber of our audio system.

Purchase ticket, get monetary savings, get aggressive advertising insights. Everybody wins!

MozCon is one unforgettable expertise that lives and grows with you past simply the three days you spend in Seattle. And there is no time like the current to pitch MozCon to your boss. In the event that they’re nonetheless caught on the “why”, allow them to find out about our subscriber or group pricing tiers to your boss — you’ll save a whole bunch of {dollars} once you do. Simply consider all of the Keurigs you could possibly get for that communal kitchen!

You should definitely copy the letter template under and make your case the simple manner.

Letter template

Hello [fabulously generous boss],

I would like to get your approval to attend MozCon this yr, a advertising convention held utterly on-line July 11–13. Out of all of the occasions I could possibly be attending, I am selecting MozCon as a result of it offers insights that may develop our enterprise, preserve us on the chopping fringe of on-line advertising, and increase our aggressive benefit.

MozCon is a fairly particular occasion in lots of methods. It is single-track, which suggests I will not miss out on any classes — I get the complete advantage of all of the information shared. It is fastidiously curated: the organizers select every speaker and subject to create a well-rounded expertise that speaks to crucial particulars in digital advertising. And it is filled with worth — from the entry to free instruments and betas to new workflows and actionable tutorials, I am sure to deliver house methods to enhance our work instantly.

I do know you are busy, so I will shortly define the highest causes MozCon is your best option for me:

  1. The networking is top-notch. MozCon is filled with entrepreneurs we will study from, in addition to new distributors and the chance to forge thrilling partnerships for our enterprise. The convention organizes after-hours occasions particularly round networking and serving to attendees spark new connections, so I will have plenty of alternatives to develop our contact record.

  2. I will be studying from the very best. Each speaker at MozCon is hand-selected for his or her experience, authority, and management of their discipline. My notes shall be stuffed to the margins with insider information on probably the most profitable search engine optimisation methods, insights, workflows, and instruments that the trade has to supply.

  3. Our staff will get to study, too. Together with my MozCon Digital ticket, I will get entry to professionally produced movies of each single session on the convention — free! Meaning we will all take pleasure in the advantages of those classes collectively, along with the first-hand information I will deliver again myself.

And this is the half I do know you will recognize — because it’s a digital convention, the worth is unbeatable! If we buy a ticket earlier than April thirtieth, 2022, we’ll get entry to Early Fowl pricing, and since we’re Moz subscribers, we get an additional $400 off! Three days of jam-packed studying and a yr of impressed work comes out to [$1099 for Moz subscribers / $1499 regular discount]. Plus, I’ve the choice to save lots of 15% if I bundle the ticket with both of Moz’s superb skilled search engine optimisation certifications: Technical search engine optimisation or search engine optimisation Necessities.

I am so enthusiastic about the whole lot MozCon may imply for each my private development and for our enterprise. I do know it is an funding each our staff and our shoppers will be pleased about, and I recognize you taking the time to learn this at the moment. If you would like me to schedule quarter-hour to speak about this in individual, simply let me know!

Thanks once more,

[Your name here]



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