Creators at all times come first at Patreon, which is why we’re dedicated to constructing an all-star Creator Partnerships group. And now, we’re thrilled to welcome Avi Gandhi to Patreon because the chief of that group. Avi has at all times championed the creator financial system, paving the way in which for creators to earn an earnings doing what they love. As a veteran expertise supervisor and government, he’s labored on plenty of unimaginable initiatives, together with one of many first profitable films starring YouTube creators. With years of expertise within the creator house, he’ll information the group as they give attention to serving to creators construct sustainable membership companies with Patreon.
Inform us about a few of your earlier achievements all through your profession.
I started my profession as a expertise agent when YouTube was gaining traction. Creators drew giant audiences, however there wasn’t a mechanism in place to monetize their work. I used to be one of many first brokers in Hollywood representing creators from the web. I helped create the direct-to-consumer, influencer film mannequin that launched films like Camp Dakota with Grace Helbig, Mamrie Hart, and Hannah Hart. I’ve additionally labored as a creator partnerships advisor and exec in VR and gaming at corporations like Survios and Alibaba-owned Sametable Video games.
Then I landed at Jimmy Kimmel and Brent Montgomery’s Wheelhouse, the place I constructed and led a group of producers and dealmakers who partnered with web creators and extra conventional media creators to be their inventive and manufacturing companions.
As a veteran expertise agent and EVP at Wheelhouse, what drew you to Patreon?
I labored with top-of-market creators for many of my profession and needed to say no to many creators with smaller however rising markets. The enterprise fashions that I labored in didn’t enable me the time to interact and assist them construct and scale their companies. I’m excited to work at Patreon on this position particularly as a result of it’s a possibility to make use of my expertise to work with these rising creators. I even have this wonderful group that launches lots of of creators a 12 months. Hopefully quickly that’ll be 1000’s and tens of 1000’s of creators a 12 months as we develop.
Does your expertise affect the way you method your position as Head of Creator Partnerships?
Completely. While you spend time working with creators, you learn the way essential it’s to respect the artwork and respect the method. It comes right down to relationship administration, which is one thing I realized by expertise.
The relationships that I’ve with brokers, managers, legal professionals, and executives throughout the trade actually will play a task, particularly as a result of Patreon is at an inflection level. We’re targeted on creating a spot the place individuals can earn an earnings straight from their followers, however on the similar time we’re targeted on scaling the enterprise. So we need to shift that story towards the enterprise aspect of issues and make the platform interesting for creatives seeking to construct their companies, it doesn’t matter what measurement these companies could be. Having these relationships and telling their tales on to the decision-makers will probably be useful.
What recommendation would you give to individuals seeking to be part of your group?
Know what your strengths are and know what your community is. There are roles for individuals obsessed with creators, speaking to creators, and dealing with creators, which is thrilling.
What sort of individual would actually shine at Patreon/in your group?
People who find themselves genuinely obsessed with creators and are genuinely type, caring, empathetic, pushed, enterprise savvy, and dedicated to getting it executed proper. We’re on the market hustling on behalf of creators to assist them acknowledge the worth of growing a membership enterprise and hopefully construct it with us.