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HomeInfluencer MarketingJourney Running a blog Suggestions from Professional, Alicia Tenise

Journey Running a blog Suggestions from Professional, Alicia Tenise


Alicia Tenise Chew is the proprietor and creator of the Los-Angeles based mostly vogue, way of life, and journey weblog, Alicia Tenise. Her ardour undertaking was launched in 2011, initially as a vogue weblog, after coming back from a 6-month internship in New York for New York Vogue Week (NYFW). Earlier than going full-time along with her weblog, Alicia labored within the advertising and marketing business for a number of media and software program teams.

She grew up simply outdoors of Washington, D.C. in Northern Virginia and attended Virginia Commonwealth College, graduating in 2013 with a level in Mass Communications. As a school scholar, her finances was restricted, so touring wasn’t her major focus when she began. As Alicia and her viewers received older, the matters she selected to cowl expanded to suit her personal way of life.

Alicia isn’t any stranger to the web. When she was ten years outdated, she created her first web site and has had a presence on-line, on and off, ever since. Success doesn’t come simple within the influencer world, however Alicia’s sturdy work ethic, consistency, consideration to element, and professionalism has allowed her to proceed to construct her following.

Since Alicia Tenise began her weblog in 2011, she has been named one of many high D.C. vogue and sweetness Instagram accounts to comply with by Washingtonian Journal, featured on Essence Journal’s Web site, interviewed by The Washington Publish, and appeared in ELLE Journal of their April 2017 situation.

In February we related with Alicia to take a deeper look into how she turned the influencer she is as we speak and be taught extra about what it takes to change into profitable within the journey running a blog business.

Alicia Tenise Cancun Trip January 2022

Photograph credit score: Tom McGovern

When did you first notice that you just needed to begin the weblog, Alicia Tenise?

“I initially began as a vogue blogger, however as I received older, I needed so as to add a bit extra depth to my weblog and canopy extra matters. After I moved again to D.C. after I graduated from faculty, I liked having the possibility to discover my hometown in a brand new mild as an grownup. I additionally took a job at a regional journal, which required spending my weekends touring all through the D.C. Metro space attending native occasions and festivals. I liked incorporating this way of life ingredient into my weblog, and I rapidly realized that my native content material was fairly thrilling journey content material for readers who lived outdoors of the world.

I began by doing staycations and small guides for D.C. — I didn’t have an enormous journey finances in my early 20s, so doing native content material was important. The native content material I produced caught the eye of different regional motels and journey companions, and I began to develop my protection space and started to cowl locations that had been 2-4 hours away. After a number of years of regional journey, I began partnering with manufacturers outdoors of my space and was in a position to fly to and canopy different locations.”

What is a few recommendation you might give to inexperienced journey bloggers simply beginning out within the business?

“Begin out sharing finds in your personal metropolis. What you would possibly think about to be native content material is journey content material for another person. Staycations and native restaurant opinions are an effective way to get began and determine your voice and content material manufacturing fashion. You will want to supply content material by yourself dime earlier than partnering with manufacturers, so beginning native is an effective way to create constant content material with decrease overhead prices.”

Alicia Tenise in Marfa, Texas

Photograph credit score: Tom McGovern

How did you begin to achieve consideration on the Alicia Tenise weblog and develop your following?

“First, I engaged with different bloggers’ content material—following, leaving feedback, sharing, and many others. Pre-COVID, I actively collaborated with native bloggers for shoots and content material on a reasonably common foundation. It’s a bit intimidating chilly emailing one other blogger or influencer to accomplice on a undertaking, nevertheless it’s one thing that undoubtedly helped me develop. Lastly, I attempt to give attention to creating shareable content material—making journey guides which are so researched, thorough, and focused that you just’d wish to share them with a pal. Being weak and sharing private posts that individuals can relate to can also be an efficient strategy to seize your viewers’s consideration.”

What are your greatest suggestions for making a profitable journey weblog?

Consistency is vital to start with. That is the way you’ll develop your viewers. I’ve additionally invested in a number of workshops and running a blog conferences over time to assist enhance the standard of content material I produce. I’m not afraid to outsource some issues I may not be the very best at as my enterprise grows (i.e. images, video modifying, and many others.). I additionally suppose it’s important to seek out your personal voice and present your character. My viewers trusts me like a pal in relation to journey, and it’s vital to attempt to discover what makes you distinctive and personable.”

“Discover your personal voice and present your character.” – Alicia Tenise Chew

How a lot time, power, and work does it take to be a journey blogger?

“It’s undoubtedly a full-time job. A loopy one which I find yourself working 50-60 hours per week. Since native content material for me is journey content material for another person, I all the time have a protracted record of locations to discover in my local people to share with my viewers. Once you’re touring for the weblog and partnering with manufacturers to supply content material, you all the time have to be “on”—pleasant with PR folks, interviewing cooks, native reps, and many others., ensuring you’re on time for appointments, and so forth. You don’t have a lot time to loosen up while you’re actively journey running a blog, however I nonetheless desire it to sitting in a cubicle!”

Alicia Tenise travels to Seven Magic Mountain

Photograph credit score: Tom McGovern

High 5 Takeaways for Aspiring Journey Bloggers by Alicia Tenise:

  1. Consistency is vital. Being in step with the content material you share will assist develop your viewers.
  2. Present your personal voice and character—your viewers will belief you extra like a pal if you end up authentically your self.
  3. Collaborate with different bloggers and influencers—it will will let you attain a bigger and extra various viewers.
  4. Discover what makes you distinctive and personable. Followers don’t prefer to see the identical content material they’ve seen one million instances earlier than. Spice it up and share what makes you, you.
  5. Begin native and share finds in your personal metropolis. What you think about native content material could possibly be journey content material for another person!

 

Freelance contribution particularly written for Discover Your Affect by Jordan O’Connor.


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