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Is It Too Late to Get Began on TikTok?

Query: I really feel like I’ve waited too lengthy to get began with TikTok as a result of I didn’t initially assume it could be a great social community for advertising and marketing to prospects, evidently’s not the case any extra and now I’m questioning is it too late for me to begin from scratch on TikTok? If not, how do I get began?

TikTok has already amassed over 1 billion energetic customers, so it’s no shock that companies of all sizes and styles have pivoted to incorporate it of their advertising and marketing technique. Analysis has discovered that TikTokers are 1.5x extra seemingly to right away purchase one thing they’ve discovered by way of the app. So, making a TikTok account in the event you run a enterprise is unquestionably a good suggestion!

Chances are you’ll really feel such as you’re out of your factor relating to the platform, however all kinds of companies can thrive on TikTok. Even The Washington Submit —  a prestigious information outlet — has discovered nice success by way of the platform. The Submit just lately made headlines when their TikTok hit 1 million subscribers.

The account first launched in Might 2019 and garnered over 280K followers inside its first six months. Initially, video producer Dave Jorgensen, who goes by “Washington Submit TikTok Man” on Twitter, was the only creator the entire TikToks, making roughly 10 movies every week. Jorgensen coated every thing from the Trump administration to COVID-19 to well being care by way of bitesized movies with the intent to, “ship the information in a novel approach and attain new audiences.” These TikToks packaged breaking tales in a extra palatable format for youthful generations.

The medium turned certainly one of The Submit’s quickest rising social media channels ever. The newspaper noticed worth in investing additional money and time into the app in late 2021 and created new positions for his or her TikTok account. They now have a whole staff devoted to TikTok and have elevated their output from ten movies every week to releasing over 4 movies in someday. The paper’s director of Editorial Video, Micah Gelman, mentioned they’re increasing their TikTok, to, “… additional develop, innovate and proceed connecting with extra individuals who could not frequently devour conventional information.”

Whereas The Submit was already a longtime media big earlier than launching its TikTok, smaller companies with no prior publicity have additionally tremendously benefited from the app. Jeremy Kim, cofounder of Nectar, a small enterprise promoting exhausting seltzer, spoke to Enterprise Insider in regards to the function TikTok performed of their advertising and marketing technique.

Initially, Kim was additionally apprehensive that he was too late to TikTok however determined to submit a story time video anyway, recounting how he and his accomplice began their enterprise. To Kim’s shock, the video obtained over 300K likes organically. Nectar’s on-line presence – coupled with on the bottom efforts like pop up outlets – ultimately led to the seltzer firm being acquired by BevMo. Their TikTok account now has over 50K followers and has amassed over one million likes. Nectar proves there’s no “proper time” to begin on the app — really anybody can succeed on TikTok.

{That a} distinguished newspaper with an older reader demographic and a small mother and pop store can each thrive on TikTok demonstrates the app is appropriate for every kind of companies, regardless of the services or products! And whilst you might imagine you’re late to hitch the occasion, there’s nonetheless time to create a thriving TikTok presence to your model. The wonderful thing about TikTok is the simplest content material is generated organically, that means creating your movies will be finished internally and with out a big price range. As a rule, movies will be made totally in your cellphone!

Listed here are some pointers to think about when making a TikTok to your small enterprise:

Arrange your TikTok account

Ensure you create a free enterprise account to your firm — somewhat than a private TikTok — to optimize your model’s presence on the app. TikTok Enterprise launched in 2020 as a approach to offer giant and small manufacturers alike with advertising and marketing instruments and metrics to extend their attain. Enterprise accounts even have the choice to run paid adverts. Making a enterprise account is easy. When you’ve answered just a few questions on your model, you’re good to begin posting movies!

A enterprise account additionally offers extra perks as nicely like entry to TikTok’s industrial music library often known as the CML, which hosts over 500 songs you should utilize in your movies royalty free.

TikTok for business landing page
TikTok’s Enterprise account is designed for small and enormous companies alike. 

Work out what sort of content material greatest connects together with your viewers

Now comes the enjoyable half! When you’ve arrange your model’s TikTok, you possibly can dive straight into creating content material. TikTok thrives off of creativity, so there’s no incorrect or proper reply relating to making movies. The preferred TikToks are typically probably the most genuine and unique.

Whereas it’s nice to emulate sure manufacturers, do not forget that each enterprise is exclusive and what works for one firm might not be the appropriate course for yours. There might be some trial and error as you determine what content material most closely fits your target market, and that’s OK! As you begin making movies, you’ll start to know which kinds of materials is an effective match to your firm.

Listed here are some beginning factors when interested by the several types of TikToks:

Share a glance behind-the-scenes

A simple solution to provide you with content material is offering a behind-the-scenes sneak peak of your small business! Not solely does this present prospects with a greater understanding of your model, nevertheless it’s a wholly natural solution to create TikToks. As an alternative of going by way of the additional step of making new content material, you possibly can merely spotlight the work you and your organization are already doing!

Nowhere Bakery, a vegan and gluten free bakery, frequently posts behind-the-scenes content material giving viewers a glimpse into the kitchen the place all of their cookies, brownies, and treats are made. This TikTok reveals the staff baking a wide range of desserts.


a sneak behind the scenes of what goes down within the NWB kitchen. #veganbakery #glutenfreecookies #cisforcookie #cookielover

♬ “C” is for Cookie – Cookie Monster

Behind-the-scenes content material can also be an effective way to introduce your employees! Nowhere Bakery is a wholly women-owned and operated enterprise, they usually’re in a position to showcase their teammates, particularly their founder Saphira, by way of TikToks. Via behind-the-scenes movies, Saphira additionally delves into the mundanities of operating a bakery like on this TikTok the place she assembles dozens and dozens of cookie containers.


Remark in the event you can relate 🙋🏼‍♀️ #fyp #entrepreneur #smallbusiness

♬ The Method I Dwell – Child Boy da Prince

These sorts of behind-the-scenes moments may help your viewers type a stronger connection together with your model.

Train your prospects a talent

Working your individual enterprise means you’re an professional in your area, so why not create methods to movies associated to your services or products?

Jeremy Verify runs a massively profitable TikTok channel, ScheckEats the place he posts fast and straightforward recipes that includes every kind of cuisines. Scheck began his account in 2020 and now has over two million TikTok followers. A scholar at Cornell College, Scheck tailors his content material for different younger adults by together with posts like recreating Taco Bell’s Crunchwrap.

What units him an element from different foodie TikTokers, nonetheless, is his “methods to” movies that are supposed to train faculty college students primary cooking expertise.

Watch as Scheck walks his followers by way of the method of caramelizing onions:


you possibly can even go longer in order for you extra taste!! #caramelizedonions #onions #cooking #caramelisedonion #onionsoup #frenchonionsoup #soup

♬ Espresso Store – Late Night time Luke

Right here, Scheck comes by way of with one other faculty hack as he teaches his followers to make espresso at house, particularly chilly brew — a lifeline for many college students.


you do NOT want any particular gear (I solely confirmed the chemex as an choice for straining, however you are able to do it with a espresso filter and a sieve simply as nicely!) #espresso #icedcoffee #coldbrew #coldbrewconcentrate #latte #icedlatte

♬ Hey Lover – The Daughters Of Eve

It doesn’t matter what you supply as a enterprise or creator, take into account producing informational “methods to” movies that may be each entertaining and edifying to your viewers.

Create a sequence

Earlier than Nabela Nour turned a sensation at @nabela, the writer and entrepreneur had a YouTube channel with a comparatively giant following. However in a 2021 video, Nour addressed her absence from the platform and defined how she moved most of her content material to TikTok. Particularly, Nour began a brand new TikTok sequence titled “Pockets of Peace.” The concept for the sequence was easy: showcase the constructive moments all through her day as a solution to uplift viewers in wake of the pandemic.

Regardless of various tremendously in content material, every “Pockets of Peace” video exudes calming vibes and is coupled with enjoyable music. The sequence changed into an web sensation and Nour gained thousands and thousands of followers on her rising TikTok channel — 7 million to be actual — surpassing the variety of subscribers she’d amassed on YouTube over a number of years.

The TikToks shows Nour partaking in on a regular basis actions like a date evening along with her husband, baking a cake, and refreshing her visitor bed room.


reset our visitor room with us 🏠🌿💕 #pocketsofpeace #couplethings #homeimprovement

♬ bread in french… – Sam Craft

“Pockets of Peace” frequently showcased Nour’s house, particularly her kitchen and decor, connecting again to her model all alongside — particularly, her life-style and residential model Saara & Begum. Nour even included a sneak peak of her first product, a candle assortment, in certainly one of her TikToks earlier than formally launching the merchandise.

Your movies don’t should be as elaborately produced as Nour’s. So long as you could find a inventive theme that matches inside your manufacturers id, making ready a sequence can result in nice materials for TikToks.

Unsure methods to kick off a sequence? Listed here are some prompts:

  • Contain your staff: Whether or not it’s your worker speaking about their specific function, discussing new product launches, and even simply introducing themselves, together with your employees is a straightforward solution to create content material!
  • Take into consideration your mission and aim: How would you like your purchasers to really feel once they use your services or products? Attempt to see in the event you can seize that essence in your movies. For those who’re a candle firm whose mission is to offer aroma remedy for patrons, you would create movies diving into the therapeutic properties of every scent. A Yoga Studio, then again, would possibly create a TikTok sequence round mindfulness, prompting customers to interact in meditations.
  • Ask your followers what they’d prefer to see: For those who’re uncertain of what content material might be greatest to your sequence, you possibly can at all times use interactive options on social media to get suggestions out of your prospects.

Keep constant

When you’ve landed on the content material you need to create attempt to keep as constant as doable when posting on TikTok. Frequent posts will enhance engagement and assist your model turn out to be memorable to shoppers. TikTok’s algorithm additionally favors accounts that produce a gentle stream of content material and have established themselves as consultants inside a sure area of interest, so make certain there’s a standard theme amongst your movies.

Whereas it’s completely okay to have completely different sorts of posts in your feed, some content material will seemingly resonate extra together with your viewers. As talked about early, The Washington Submit discovered most success with its sketch-based information movies whereas Nabela Nour’s viewers flocked to her TikTok for its tranquil environment. As soon as you determine your area of interest, embrace the related hashtags to your TikToks.

Posting persistently will be simpler mentioned than finished, particularly once you’re a small enterprise proprietor sporting a number of hats. Listed here are some suggestions that will help you develop a rhythm in your account:

Make a social media calendar

Making a social media calendar may help you keep organized and on prime of your whole posts! A calendar not solely particulars how typically you’ll submit onto sure channels like TikTok, however it is going to additionally delineate the particular type of content material. Having a granular view of your whole posts will even assist your social media feed turn out to be extra cohesive.

To get began, you should utilize Buffer’s social media calendar to have a straightforward and clear view of your content material for the week and month!

Batch create content material

When you’ve discovered your TikTok schedule, it’s time to truly make the movies! As somebody who would possibly run a enterprise, your plans are most likely at all times up within the air as you must are likely to dozens of duties as they come up. As an alternative of looking for time to movie TikToks on a regular basis, it could be useful to dedicate particular days and even weeks to batch creating content material.

You possibly can block out sure days in your calendar for filming a number of TikToks directly after which ebook one other day for modifying the movies as nicely. After these classes, you’ll have created content material for a number of days, somewhat than only one.

Have enjoyable and experiment!

Most significantly, keep in mind TikTok as a platform is all about having enjoyable! As you begin out in your channel, be open to attempting out a wide range of movies and be happy to experiment with trending content material.

TikTok is understood for viral traits — just like the pet #blanketchallenge — and maintaining with these moments can optimize your model’s publicity. Oftentimes, companies can enhance their attain by participating with trending content material.

Simply keep in mind, leaping on the bandwagon isn’t at all times a good suggestion. Although capitalizing on sure fads could assist your small business keep related, your content material ought to at all times join again to your model’s core values and supply perception to your prospects.

Hopefully this answered your query and confirmed that it’s by no means too late to begin a TikTok account for your small business! Although the app could seem a bit daunting at first, TikTok is a good advertising and marketing instrument that may additional your model’s attain. As soon as your account is all arrange, try Buffer’s TikTok reminders the place you possibly can simply plan out your TikTok movies in a single place.

Have a query for us to reply in a future Ask Buffer sequence? Ship us a tweet!



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