Except you’ve been residing below a rock, you will have heard about TikTok by now. TikTok is a well-liked video-sharing app that gives an entire new degree of connection along with your target market. At present everybody from influencers to celebrities and family manufacturers is flocking TikTok.
Entrepreneur famous that TikTok is the social media platform that gives essentially the most long-term potential. There are numerous energetic customers that create and eat content material in a means that feels extra private.
So, is TikTok for manufacturers?
The quick reply is YES. Nonetheless, it’s positively not the precise match for EVERY enterprise however NOT for these causes:
“My model already has too many social media platforms.”
Some manufacturers might imagine they have already got sufficient social media accounts to handle, they usually don’t want one other one so as to add to their checklist. Whereas that could be a legitimate preliminary response, investing in TikTok this 2022 may be good for manufacturers for the long run. Even when the model doesn’t instantly create tons of content material firstly of the yr, it might nonetheless be a good suggestion to a minimum of create a TikTok account to order the enterprise’ username on the platform and begin creating content material for the following quarter as an alternative.
“The app is only for GenZ.”
Manufacturers might initially assume that TikTok is only for Gen Z and that their target market is just not there. However manufacturers could also be pleasantly shocked. Like different social media platforms of their early days, TikTok began as a platform for the youth, with little or no worth for manufacturers. It’s anticipated that identical to different social platforms, TikTok is poised to develop extra this yr, with an viewers spanning a number of generations for the years to come back.
Listed below are particular indicators why your model ought to give TikTok a strive:
· Your target market ranges from ages 16 to 30.
· You’re seeking to develop model consciousness to a youthful viewers.
· Your services might be showcased simply in a video.
· Your model is comfy sharing mild and unfiltered model content material.
· Your model is receptive to attempting one thing new.
· Your model doesn’t thoughts spending time experimenting with content material on TikTok.
Why is 2022 the precise time to make use of TikTok for manufacturers?
If not now, then when? The very first thing that manufacturers want to bear in mind is that TikTok is greater than only a fad at this level. It’s not going away anytime quickly.
The platform’s meteoric success has led different social media platforms to really feel threatened about its ongoing recognition. Certainly one of these is Instagram which lately modified its technique to take a extra video-centric method with the announcement of Reels. The truth that different social media platforms are already admitting that they’re attempting to maintain up with TikTok must be a testomony in itself. Listed below are different the reason why your model must be on TikTok by now:
REASON 1: It evokes natural progress.
TikTok’s modern algorithm permits a model’s account to achieve folks primarily based on how a lot they just like the content material. The extra TikTok customers watch a model’s content material, the extra seemingly they’ll see its content material reappear on their feed.
Moreover, video completion is large on TikTok. Every time customers watch a TikTok video in full, the algorithm will seemingly counsel the video to different customers’ feeds. When extra TikTok customers end the model’s movies, that video will seem on extra feeds.
REASON 2: It’s an important platform to construct communities.
Social media customers these days eat content material by way of movies, and group constructing is the beating coronary heart of the TikTok platform. As such, manufacturers ought to take a look at TikTok as a chance to be a part of a group. Sharing modern concepts and knowledgeable opinions will invoke the pursuits of like-minded people throughout the TikTok group.
REASON 3: TikTok adverts don’t seem like adverts.
Gen Z doesn’t like hard-sell promoting. That’s the explanation why 51% of the youthful era use ad-blockers. It goes with out saying that conventional advertising is not going to work nicely with the TikTok viewers. Manufacturers want to search out methods to create much less invasive movies and interesting content material that can seize the eye of their target market.
REASON 4: It affords top-tier user-generated content material.
The Gen Z and Millennials on TikTok worth authenticity greater than anything. They’ve grown bored with the standard advertising gimmicks. TikTok’s most vital benefit is its user-generated content material. TikTok drives video content material organically as a part of its algorithm design. Because of this, it encourages user-generated content material by way of its hashtag problem ideas each time potential.
REASON 5: It has an enormous rising worldwide viewers.
The TikTok platform has day by day energetic customers in over 150 nations. Furthermore, viral movies on the platform can attain all around the world. With over 2 billion downloads and 800 million energetic customers worldwide, this is a superb alternative for manufacturers which might be attempting to achieve the worldwide market – it’s an efficient platform to attach with a brand new viewers in different nations.
TikTok Content material to Promote the Model
· Unfiltered movies created by the workforce.
The highest content material shared by manufacturers is their very own uncooked and unfiltered video content material created by the workforce. Manufacturers will usually make movies with their telephones on pure lighting. TikTok customers need to watch real interactions that they’ll relate to. Think about creating a couple of behind-the-scenes movies made by staff of the model and even some fast product tutorials and knowledgeable product suggestions and hacks for extra instructional content material that add worth to customers.
· Person-generated content material
As manufacturers begin to share their very own movies and achieve followers, it’s very seemingly that some TikTok viewers will work together with the model. Manufacturers can encourage their viewers to recreate their movies, use their merchandise, document response movies, or create “duets” with the model’s movies. These are all glorious alternatives for user-generated content material to advertise engagement on the platform.
· Influencer-generated content material
Influencer advertising has been gaining traction over the previous few years, and it’s been thriving on TikTok as nicely. Nonetheless, manufacturers additionally should be strategic concerning the influencer they select to collaborate with. The simplest influencers are those that are energetic within the model’s trade and who’re trusted to provide participating content material for his or her viewers.
· Make TikTok movies, not adverts.
Manufacturers want to recollect this mantra from TikTok themselves: “Don’t make adverts. Make TikToks.” It’s mainly a content material directive for manufacturers to be extra inventive and genuine with their movies by making content material that can add worth and communicate to the wants of their viewers. Because of this hyper-edited and curated content material aren’t so nicely acquired on the platform. The TikTok viewers values authenticity extra, and types have to combine this into their video adverts by showcasing their merchandise the TikTok means: real and inventive.
How Shakr Can Assist Manufacturers Succeed on TikTok this 2022
Shakr allows manufacturers to create dynamic video adverts campaigns with product catalogs for social media platforms like TikTok. With the assistance of Shakr’s video creation device, manufacturers can create tons of of movies at scale, every distinctive to their particular person product catalog.
In different phrases, manufacturers are empowered to make tons of and even hundreds of video adverts at scale, all of which might be hyper-personalized and localized with their goal demographics. Shakr offers scalable video adverts for manufacturers with best-in-class instruments that can assist them succeed on TikTok:
· Creating movies at scale
Successful manufacturers create dozens, tons of, or hundreds of movies primarily based on their marketing campaign targets.
· Adopting specialised video creation instruments
To succeed, profitable manufacturers want easy and easy-to-learn applied sciences that may be deployed at scale.
· Producing movies at pace
Conventional video manufacturing strategies take a lot time. Manufacturers have to get their video property inside minutes at scale, not days or even weeks,
· Using placement liquidity
With extra product placements and video codecs for numerous platforms, manufacturers have the luxurious to simply create customizable movies for his or her feed, tales, and different placements on social media.
· Scaling the best-in-class video inventive
Scaling and automating movies at scale wouldn’t assist if the standard is less than requirements. With Shakr, manufacturers can produce high-quality movies at scale for his or her merchandise.
· Doubling down on personalization for 2022
TikTok viewers are extra inclined to look at movies which might be tailor-made for them slightly than generic adverts. With Shakr, manufacturers can create top-quality and customized movies at scale for his or her target market.
This 2022, Shakr will assist your model begin creating profitable video advert campaigns on TikTok!
We’re right here that will help you create profitable advert campaigns with profitable movies on the most popular video-sharing app at present. Shakr will enable you create participating video content material that can assist enhance your model’s visibility on TikTok.
Need to be taught extra? Schedule a discovery name with us now!
Schwartz, M. (2022). This Is Why Your Model Ought to Be Utilizing TikTok Proper Now. Retrieved 9 February 2022, from https://www.entrepreneur.com/article/377052
Simpson, J. (2022). Council Put up: Why Your Enterprise Ought to Be On TikTok (And 4 Varieties Of Content material To Promote Your Model). Retrieved 9 February 2022, from https://www.forbes.com/websites/forbesagencycouncil/2020/07/23/why-your-business-should-be-on-tiktok-and-four-types-of-content-to-promote-your-brand/?sh=6f252c7172b9
Why You Ought to Be Utilizing TikTok for Enterprise in 2022. (2022). Retrieved 9 February 2022, from https://eternitymarketing.com/weblog/why-you-should-be-using-tiktok-for-business-in-2022