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Instagram Statistics you Have to Know for 2022

When kicking off a brand new yr for advertising and marketing, it’s all the time a good suggestion to verify in on how Instagram stats modified.

In 2021, Instagram launched loads of new options and upgraded current ones. New options imply new stats, which implies you would possibly must replace your Instagram advertising and marketing technique.

To make it simpler so that you can type by means of, we’ve categorized the Instagram stats.

Instagram person and utilization statistics

Instagram’s reputation isn’t going away anytime quickly. These IG person stats will reinforce your model’s choice to make use of the community as a advertising and marketing channel.

Instagram has over 2 billion month-to-month lively customers

In June 2018, Meta stopped reporting Instagram utilization when it reached one billion lively customers. In late 2021, CNBC reported that the social community reached the 2 billion month-to-month lively person benchmark.

Instagram was probably the most downloaded app in This autumn 2021

Instagram leaped 4 locations from quantity 5 to the most downloaded app in 2021’s 4th quarter, narrowly edging out TikTok. The social community had its finest quarter since 2014.

Apps by worldwide downloads

17.9% of worldwide IG customers are males between ages 18-24

When it comes to social media demographics, greater than half of worldwide Instagram customers are aged 34 years or youthful. The biggest age group is 18-34 years previous, consisting of 62.2% of all customers.

Statistic: Distribution of Instagram users worldwide as of October 2021, by age and gender | Statista

Among the many US teenage inhabitants, Instagram ranks third in most well-liked social networks behind Snapchat and TikTok. It is probably not the favourite app amongst teenagers however an excellent portion of them are nonetheless current on it.

social media demo

In keeping with the Pew Analysis Heart, person wage ranges are considerably evenly distributed. Forty-seven p.c of US adults who make greater than $75k say they’ve used Instagram. This quantity is critical for manufacturers that need to make the most of Instagram’s adverts and buying options.

59% of Instagram customers log in day by day

The Pew Analysis report additionally explains how usually Instagram is utilized by account holders.

Instagram user daily visits

Nearly six in ten US grownup IG customers log in no less than as soon as a day whereas 38% will achieve this a number of instances a day. Having customers which can be this lively is nice information for manufacturers. Craft partaking posts to remain related together with your followers.

Key takeaways

  • Instagram’s app reputation remains to be on the rise so keep in mind to optimize your content material for cell use.
  • The community’s customers are very lively with a major quantity who log in a number of instances a day.
  • Whereas it’s not probably the most most well-liked app for US youngsters, Gen Z and millennials make up nearly all of customers.

Instagram content material statistics

With a wide array of content material sorts to select from, it’s good to know which of them are most well-liked by customers.

Common engagement fee per put up is 0.98%

Does it really feel like your posts aren’t getting as a lot interplay as they’ve previously? You’re not imagining issues.

ig eng rate

RivalIQ’s benchmark report in 2021 notes that Instagram engagement charges dropped by 25%. The median throughout all industries is now 0.98%. For influencers, although, the engagement fee per put up is way larger at 1.42%. This fee far surpasses those on Fb (0.19%) and Twitter (0.04%).

Carousel posts have the very best engagement fee per impression

There are a number of feed put up sorts out there to you: carousel, video and picture. In case your technique is to make the most of all three, how have you learnt which one to focus extra on?

average engagement rate by impressions

Let’s begin with the typical engagement fee per impression. SocialInsider discovered that the carousel kind is the winner for each account measurement. That is noticeable when you’ve got a smaller account. Accounts with beneath 5000 followers have the very best engagement charges per impressions (8.01% for carousel posts).

retention rate by number of stories

However what about Tales? It is best to put up as much as 5 tales a day. Doing so ensures that you’ve a retention fee of over 70%. This leads us to which sort of Story put up you need to make.

91% of lively IG customers watch movies weekly

In Tales, you have got the choice of posting picture or video content material. For accounts with fewer than 100k followers, picture content material beats out video content material for story attain. This examine reveals that manufacturers ought to focus extra on pictures of their story content material.

instagram story reach by type of content

Nevertheless, these are simply Story stats. Should you’re taking a look at movies generally, 91% of lively customers watch movies on IG weekly so having a video advertising and marketing technique is essential.

content types

Based mostly on Sprout’s Social Index, Version XVII: Speed up knowledge, 54% of entrepreneurs discovered video to be probably the most worthwhile content material format for attaining their social media targets. One other examine discovered that 68% of video entrepreneurs plan to incorporate Instagram video of their 2022 video advertising and marketing technique, up 10% from the earlier yr. Don’t be the model that will get left behind.

Tuesday is the most effective day to put up on Instagram

In keeping with Sprout’s evaluation, the finest instances to put up on Instagram are Tuesday 11 a.m.–2 p.m. and Monday by means of Friday 11 a.m. The worst day to put up is Sunday.

instagram engagement heatmap

Key takeaways

Instagram promoting statistics

Are you making an attempt to persuade higher administration to extend your Instagram advert spend? Right here is a few knowledge that can assist you make your case.

50% of Instagram customers go to an internet site after seeing it in Tales

It’s daunting to decide on the place you need your IG adverts to be positioned. In case your objective is to drive motion to your web site, you’re in luck. Instagram discovered that “50% of Instagrammers have visited an internet site to purchase a product/service because of seeing it in Tales.” To make it simpler for shoppers to go to your web site, add a product tag to the put up.

Utilizing product tags enhance product web page visits

In the previous couple of years, Instagram turned its characteristic focus to creating a greater shopper buying expertise. Including a product tag on no less than 5 posts a month will increase product web page visits and purchases.

The identical examine discovered that including the product as a point out within the feed caption triples the Product Element Web page view rely from feed tagging alone.

Common IG CPC is $1.23

The common Instagram price per click on (CPC) is $1.23 within the US. This price varies by marketing campaign goal and time of yr. In February 2022, the video view marketing campaign goal CPC was $4.33 whereas the catalog gross sales CPC was $0.383.

instagram cpc by campaign objective

When planning your advert campaigns, marketing campaign goals matter. For sure goals, you is perhaps higher off planning the advert for a special month if the CPC is just too excessive to your finances.

93% of entrepreneurs plan to make use of Instagram for influencer advertising and marketing

The influencer advertising and marketing trade remains to be rising. A survey discovered that 93% of entrepreneurs and businesses deliberate on utilizing Instagram. When damaged down into sorts, 83% named Instagram Tales and 36% mentioned Instagram Reels.

most popular social media for influencer marketing

Once you discover the correct creator to associate with, each events profit. This pure match is discovered to be 25% extra related for customers. Instagram makes it straightforward to showcase a partnership with the Branded Content material tag. And once you combine Branded Content material Adverts with a model advert, you’re 90% extra prone to drive cost-effective motion than both tactic individually.

Key takeaways

  • Tag merchandise wherever you possibly can and tag ceaselessly.
  • Think about using Branded Content material adverts alongside your common model adverts.
  • Utilizing Instagram promoting is an effective approach to counteract the diminishing engagement charges.

Instagram stats for manufacturers

Use Sprout’s social analytics reviews and the utilization stats under to benchmark your model’s efficiency.

90% of Instagram customers observe a model

In keeping with Instagram, 90% of individuals observe a model on the social community. However since there are over 200 million enterprise accounts on the community, you’ll have to be inventive together with your content material.

70% of customers look to Instagram for his or her subsequent buy

Instagram’s analysis reveals that 70% of customers use the community to analysis their subsequent buy. Mixed with adverts, Instagram is a good place for a model consciousness marketing campaign.

75% of brand name posts are single pictures

In keeping with Sprout’s Content material Benchmark Report, single-image posts make up 75% of a model’s posts. However when entrepreneurs have been requested which sorts have been most dear to attaining targets, 54% mentioned video and 53% mentioned pictures. This dissonance means there’s nonetheless room for entrepreneurs to enhance on their content material sorts.

Content types published by brands across social platforms

Key takeaways

Which IG stat is most vital to you?

Phew, that was a variety of numbers. Did any of them stand out to you?

Instagram’s utilization and progress aren’t slowing down anytime quickly. Manufacturers want to remain on prime of the most recent stats and developments to stay related. Use these stats to good your Instagram advertising and marketing technique.



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