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How To E mail Prospects From Shopify (3 Methods)

Do you wish to electronic mail prospects from Shopify?

Whether or not you’re sending a message a couple of particular order or advertising and marketing a brand new product or promotion, electronic mail advertising and marketing is one of the best ways to remain in contact together with your prospects.

On this article, we’ll present you many methods to electronic mail prospects from Shopify for various conditions.

Right here’s a desk of contents that can assist you discover your means round:

Can You E mail Prospects From Shopify Straight?

Sure, you may electronic mail prospects each individually and as a bunch instantly from the Shopify dashboard. We’ll present you how you can do each!

You may electronic mail a selected buyer out of your Shopify dashboard or the Shopify app. Most prospects usually tend to open an electronic mail out of your Shopify retailer than your private electronic mail deal with.

There’s additionally Shopify E mail, the built-in Shopify electronic mail advertising and marketing app. You need to use Shopify E mail to create electronic mail advertising and marketing campaigns proper inside Shopify.

There are different electronic mail service suppliers (ESPs) that combine instantly with Shopify, corresponding to Klaviyo or Omnisend. We’ll share our favorites with you later on this article.

If you have already got an ESP for your small business, you should use a list-building app like OptinMonster to gather electronic mail addresses out of your Shopify retailer and ship them to virtually each electronic mail advertising and marketing platform you may consider.

Let’s look first at how you can ship a person buyer electronic mail in Shopify.

The best way to Individually E mail Prospects From Shopify

There could also be instances when that you must electronic mail particular person prospects about their order. Such a consideration to element takes time however can assist you create a premium buyer expertise and earn purchaser loyalty.

For instance, if a buyer desires to order 5 hats however you solely have 4 left, you may work with them to search out one thing else they want. Or maybe as you’re reviewing orders, you see {that a} buyer has bought the improper dimension or variation of an adjunct that gained’t work with the primary merchandise they bought. You may ship them an electronic mail asking for clarification to verify they get what they want.

Small steps like this could prevent cash and trouble coping with returns, exchanges, or refunds from unhappy prospects.

It’s simple to electronic mail prospects from Shopify.

First, click on on Prospects out of your Shopify admin dashboard. Then choose the client you wish to electronic mail.

Discover the Buyer overview part and click on on the client’s electronic mail deal with.

You can email customers from Shopify in the customer detail section

An electronic mail editor will pop up. Add a topic line to your electronic mail, or go away the default topic line as is. The code {{store.identify}} might be changed together with your retailer’s identify and is an efficient factor to incorporate within the topic line. That tells prospects who you might be, as they won’t acknowledge your identify because the store proprietor.

Subsequent, enter your message within the Customized message area. Be clear and courteous in your electronic mail.

If you wish to obtain a duplicate of the message, choose the checkbox on your electronic mail deal with underneath Ship bcc

Earlier than you ship, click on Evaluate electronic mail to see what it is going to appear to be.

Make any modifications you want, then click on Ship electronic mail whenever you’re prepared.

How Do I E mail All My Prospects On Shopify?

Now you know the way to ship particular person messages to prospects. However what if you wish to electronic mail an entire group of present prospects, and even all your prospects, on the similar time?

For that you simply’ll want to make use of an electronic mail service supplier.

When selecting a Shopify electronic mail app, search for these components:

  • Ease and depth of integration with Shopify
  • Computerized contact syncing to tug buy historical past and get in touch with particulars from orders
  • Segmentation primarily based on buy historical past and typically searching conduct
  • Triggered or automated workflows that enhance your gross sales even whenever you’re not working

Listed here are our prime picks for Shopify electronic mail advertising and marketing apps.

Greatest E mail Advertising For Shopify

1. Shopify E mail

The only strategy to electronic mail prospects from Shopify is to make use of the built-in Shopify E mail platform.

You may handle your electronic mail advertising and marketing campaigns instantly from inside your Shopify dashboard. All the client knowledge is correct there at your fingertips.

There are pre-built templates in addition to a drag-and-drop editor for creating your emails. You may arrange automated deserted cart emails, welcome sequences, winback campaigns, and extra, all from inside Shopify.

Shopify E mail Pricing: Included in paid Shopify plans, as much as 10,000 emails each month.

2. Klaviyo

Klaviyo is the industry-leading ESP designed for eCommerce, and the really helpful electronic mail answer for Shopify Plus enterprise prospects.

In the event you want a scalable, high-volume eCommerce electronic mail answer, Klaviyo has all of it, together with:

  • E mail and SMS automation
  • Historic and real-time knowledge syncing
  • Superior segmentation and personalization
  • Customized stories and benchmarks

Klaviyo Pricing: Free plan for as much as 250 contacts, paid plans begin at $20/month and go up primarily based on variety of contacts and messages despatched

3. Omnisend

Omnisend is one in every of just some exterior ESPs that work with Shopify Advertising. This implies which you can handle your electronic mail advertising and marketing instantly from the Advertising web page in Shopify. You may even see how a lot cash every electronic mail generates for your small business. However you may nonetheless use Omnisend in your different channels like your web site or social media pages.

Omnisend is constructed for eCommerce with options like:

  • Built-in electronic mail and SMS campaigns
  • Pre-built advertising and marketing automations
  • Exact concentrating on and segmentations that replace in actual time
  • Straightforward integration with Shopify and Shopify Plus

Omnisend Pricing: Free plan for as much as 250 contacts, paid plans begin at $16/month and go up primarily based on variety of contacts and messages despatched

4. Marketing campaign Monitor

Marketing campaign Monitor additionally works instantly with Shopify Advertising. Small enterprise house owners love Marketing campaign Monitor for its ease of use, full customization, and highly effective template administration methods constructed for groups. You can even use Marketing campaign Monitor for SMS advertising and marketing.

Marketing campaign Monitor Pricing: Plans begin at $9/month, with free trial for as much as 5 subscribers.

Simply keep in mind, you are able to do electronic mail advertising and marketing on Shopify with any ESP so long as you’ve gotten a instrument like OptinMonster to gather electronic mail addresses out of your Shopify customer. So in case you’re already utilizing Mailchimp, Fixed Contact, or one other ESP, you don’t have to change in case you don’t wish to.

How Do I Set Up My Advertising E mail On Shopify?

It’s very simple to ship advertising and marketing emails like a publication by Shopify. You need to use these emails to announce time-sensitive gross sales and promotions or share well timed updates. However don’t use these advertising and marketing emails to ship transactional info like invoices or delivery data. These might be generated elsewhere in Shopify.

First, you’ll want so as to add the Shopify E mail app. Click on on Add app and comply with the directions for set up.

You’ll be requested to log into Shopify. When you’re logged in, click on Set up App.

In the event you’re utilizing a site hosted by a third-party, you’ll must join your area to Shopify SPF and DKIM data.

Now you should use Shopify E mail! To ship a advertising and marketing electronic mail, click on on the Advertising tab. From there, click on the Create marketing campaign button.

You’ll see a popup with marketing campaign choices. Click on Shopify E mail.

Subsequent, select one of many electronic mail templates. There are templates for product restocks, occasions, new merchandise, and extra.

Click on on a template to see it up shut, then click on Choose whenever you discover one you want.

When you select a template, you’ll be taken to the Shopify electronic mail editor. First, decide a buyer section from the To dropdown.

Subsequent, add a topic and preview textual content. These seem in buyer inboxes and are tremendous vital for convincing prospects to open your emails. Now we have a listing of efficient electronic mail topic strains in case you’re caught making an attempt to consider an excellent one.

After that’s achieved, you may edit your electronic mail content material. Add branded photographs out of your store, change textual content and pricing, or add new content material to the template.

Now, click on on Evaluate to see what your marketing campaign appears like earlier than you ship it. You can even ship your self a take a look at electronic mail. Look it over and make any modifications that you must.

Lastly, click on Ship to ship the e-mail now, or Schedule to ship it at a future date and time.

Can Shopify Ship Automated Emails?

Sure, Shopify E mail can ship automated emails corresponding to welcome sequences, lead nurture sequences, upsells, and extra.

You can even use one other ESP like Klaviyo, ConvertKit, or Mailchimp to arrange automated emails for Shopify prospects.

There are numerous sorts of electronic mail automations you may arrange:

  • Welcome: Ship new subscribers a reduction or welcome present, and introduce them to your model
  • Upsell: Supply associated merchandise after a purchase order
  • Winback: Reconnect with earlier prospects with a one-time low cost or different particular supply
  • Deserted checkout: Get better prospects who deserted their checkout
  • Deserted cart: Remind prospects about objects left of their cart in order that they full their buy
  • Browse abandonment: Attain out to prospects who seen a product web page however didn’t click on Add to Cart
  • Birthday or particular occasion: Ship subscribers a present or low cost on their birthday, anniversary, or different special day

How Do I E mail New Subscribers On Shopify?

To robotically electronic mail new prospects who be a part of your record, that you must create an automation. You can even create automations for deserted cart and checkout, upsells, winbacks, and different conditions. We’ll present you how you can create a welcome automation for brand spanking new Shopify subscribers. The method is similar for the opposite sorts of automations.

First, be sure you have the Shopify E mail app put in. You may comply with these directions to put in the app.

As soon as Shopify E mail is put in, click on on Automations out of your Shopify admin dashboard. Then click on on the Create automation button.

Select the Welcome new subscriber automation template. Then click on Use workflow within the popup.

A panel will slide in with the motion Ship advertising and marketing electronic mail. Click on on Edit electronic mail content material to customise the automation content material.

You’ll want so as to add a topic and preview textual content. Then you should use the e-mail editor to edit or add content material to the welcome electronic mail template. Try our information on how you can write a welcome electronic mail for some concepts.

We suggest testing your automation electronic mail by clicking Ship take a look at. You may ship take a look at emails to 5 electronic mail addresses without delay in case you need some additional eyes in your electronic mail earlier than it goes out. When you’re happy with how your electronic mail appears, click on Save to return to the automation.

Lastly, that you must begin the automation by clicking Activate workflow. In the event you don’t activate the workflow, it is going to be saved as a draft. You may activate it later if that you must.

In the event you resolve to ship your welcome sequence or different automations by your ESP, you’ll should set these up within the ESP after which connect with Shopify.

How Do You Get Subscribers On Shopify?

There are a number of methods to get electronic mail subscribers from Shopify:

  • Acquire buyer emails at checkout with a signup checkbox
  • Add a publication signup to your on-line retailer
  • Use an app so as to add popup, floating bar, slide-in, and different signup varieties

Not each buyer of your Shopify retailer goes to be an electronic mail subscriber. Some prospects won’t test the signup checkbox or use the signup type. However, you may additionally have some guests to your Shopify retailer who subscribe however haven’t purchased something but! You may solely ship advertising and marketing emails to prospects or guests who’ve agreed to obtain these emails.

To gather buyer emails at checkout, go to Settings » Checkout. Below Consent for advertising and marketing, choose the checkbox labeled E mail advertising and marketing.

We suggest that you don’t preselect the sign-up possibility. It’s a lot better to have subscribers who really wish to be in your electronic mail record than trick prospects into subscribing and going through indignant emails and spam notices later.

If you wish to acquire buyer emails from your own home web page or customise the checkout consent labels, you’ll must test your theme documentation, as this course of varies from theme to theme.

The best means so as to add a subscribe popup on Shopify is to make use of the OptinMonster app.


OptinMonster is the perfect list-building app for Shopify, WordPress, and every other web site you may think about.

With OptinMonster, you may construct stunning campaigns in minutes with the drag-and-drop builder and large template library.

You aren’t simply restricted to popups both! You can even add low cost spin wheel, floating bars, slide-ins, and fullscreen welcome mats to your Shopify web site with just some clicks.

OptinMonster additionally has essentially the most exact show guidelines you could find. This implies you may present the correct buyer the correct message on the proper time. One of the vital standard is Exit-Intent(R) Know-how, which reveals the popup solely when customers are about to desert your web site.

There are even Shopify-specific concentrating on guidelines, which you’ll mix with exit-intent and different show guidelines to to forestall Shopify cart abandonment, enhance common order worth, and extra.

You may join your Shopify account to OptinMonster with only one click on, and use the identical OptinMonster account in your different enterprise web sites as properly.

OptinMonster works with most main ESPs, so that you aren’t restricted to those that combine instantly with Shopify. Plus it has its personal income attribution performance so you may see how a lot cash every of your campaigns is making for you, it doesn’t matter what ESP you’re utilizing.

Begin Rising Your Shopify E mail Record With OptinMonster At present!

BONUS: Executed-For-You Marketing campaign Setup ($297 worth) Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Try this video to learn to create a spin-to-win coupon popup for Shopify in minutes.

You can even be taught how you can create an exit popup for Shopify in 5 simple steps.

Steadily Requested Questions

Is Shopify E mail Advertising Free?

Form of. Shopify E mail is included with any paid Shopify plan. You don’t should pay something additional for the primary 10,000 emails despatched per thirty days. However you do should pay for a Shopify plan to get entry to it, so it’s not technically free.

How Many Free Emails Can I Ship In Shopify?

Shopify E mail consists of 10,000 free emails per thirty days with any paid plan. Do not forget that in case you ship 1 advertising and marketing publication to 2,000 prospects, that counts as 2,000 emails. So in case you have a big buyer electronic mail record, these 10,000 emails can get used up fairly shortly.

Each handbook and automatic advertising and marketing emails depend in direction of your whole emails despatched. Deserted cart electronic mail automations are the exception. These emails don’t depend in direction of the ten,000 electronic mail restrict, and are at all times free.

If that you must ship extra emails, the price is $0.001 USD per further electronic mail. So an additional 1,000 emails prices $1 USD. That is billed every month with no month-to-month commitments.

Is Shopify Inbox Free?

Regardless of the identify, Shopify Inbox will not be an electronic mail advertising and marketing instrument. It’s a messaging app constructed into Shopify that can assist you shut gross sales and supply buyer assist. However sure, Shopify Inbox is free!

How Do I E mail Non-Subscribers on Shopify?

You may’t, and also you shouldn’t strive. Prospects who don’t test the advertising and marketing checkbox at checkout or use one other publication signup technique will nonetheless seem in your buyer record. However you may’t ship them advertising and marketing emails.

You additionally shouldn’t purchase a listing of electronic mail addresses and add them to your subscriber record. This may damage your open and supply charges, and should even be unlawful.

We hope this information to Shopify electronic mail advertising and marketing has been useful. Now you may electronic mail prospects from Shopify individually or in segments.

To get much more gross sales out of your Shopify retailer, take a look at our record of finest Shopify apps for each step of the gross sales course of.

Able to develop your Shopify electronic mail record? Get began with OptinMonster in the present day!

In the event you like this text, please comply with us on Fb and Twitter for extra free articles.

Jennifer Duann Fultz

Revealed by Jennifer Duann Fultz

Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.



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