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How a lot can I make with Rewarded Video Advertisements – 2022 Version – AppLixir

A really logical query for any recreation developer after growing a recreation is how you can I purchase customers and, most significantly how do I make first rate cash from the sport. In my earlier posts, I’ve lined what recreation builders ought to anticipate to generate with Rewarded Video Advert in 2020 and 2021.

Following previous yr traditions, I’ll share what I’ve seen up to now few months and what the development seems like in 2022. A fast have a look at Reward Video Advert adoption reveals – (supply advert push)

  • 90% of gaming apps make use of rewarded video advertisements and name it because the “hottest income generator” available on the market.
  • 71% of online game gamers want in-game video advertisements over the in-app purchases
  • 62%of builders noticed consumer retention improve after introducing rewarded video advertisements
  • 52%of cellular recreation builders name rewarded advertisements to be their most profitable kind of in-game promoting
  • Rewarded video advertisements could be 2X simpler than interstitial movies.

Total, recreation builders are closely counting on Reward Video Advertisements as a significant income… however how a lot do recreation builders get? What CPMs and fill-rates are thought of first rate, how do you calculate your earnings potential?

I hope to reply these questions on this submit. Few factors

  • Income from Video Advertisements is determined by varied variables (ex. recognition of your net property, visitors, geography, high quality of cookie matching and many others).
  • Advert payout worth is measured by CPM whereas availability is measured by Fill-rate.
  • eCPM is the quantity one will get paid per 1000 video impressions. CPM calculation considers a number of components comparable to engagement charge, click on charge, view full charge, Participant measurement, Video high quality, Content material high quality, Viewers high quality, Month of the yr, Day of the month and many others.

As I’ve talked about above, the principle issue figuring out CPM / payout is geography of your consumer base. Demand for first-tier markets (North America and Western European international locations) is 10 instances increased than demand for third and 4th tier markets. Here’s what one ought to anticipate when serving video advertisements in numerous geographies.

As an instance, let’s assume your Net Recreation has 100,000 Day by day energetic customers and also you serve 300,000 video impressions to those customers every single day. If all customers are based mostly in North America, you’ll generate roughly $2,400/day. If all of your customers have been coming from cellular units, your income per day might be $3,000.

Fill-Charge: Fill charge largely is determined by geography. As I discussed on earlier paragraphs there’s quite a lot of demand for North America and Western Europe viewers. Because of this, advertisers are keen to pay extra in these geographies as in comparison with different places. Here’s what we’re seeing in our community of purchasers which have built-in AppLixir Reward Video Advertisements.

Assuming you’ve gotten 100,000 day by day energetic customers within the US, you’ll obtain a video advert 90% of the time as a result of excessive stage of demand from advertisers. In South America, you’ll solely get a video advert for 45% of your requests.

By combining the 2 components of CPM and fill-rate, you will get a reasonably good thought of what your income might be with AppLixir Reward Video Advertisements (Word that outcomes could differ relying on varied components so make sure that to learn our different articles concerning advert income).

As an instance, let’s assume you’ve gotten an internet recreation that has 80,000 day by day energetic customers (see consumer geo composition)

If you’re pondering of monetizing your recreation with Rewarded Video Advertisements, be happy to contact us at

AppLixir is a Reward Video Advert Platform for Net and Cellular Video games… Study extra about our platform at 



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