3 min learn
Gross sales engagement instruments have grow to be one of many essential instruments within the gross sales tech stack of many companies. Patrons in the present day are grappling with data overload. However, they’re well-informed, research-driven, and have lofty expectations. So salespeople needs to be armed with data that’s correct, related, and well timed based mostly on the client’s wants and levels of their gross sales cycle.
Klenty is one such gross sales engagement platform that helps gross sales groups personalize their outreach based mostly on intent, automate repetitive duties and construct an clever, repeatable gross sales technique.
Humanizing buyer journey
Gartner notes that “It takes 18 or extra dials to attach with a prospect over the telephone and call-back charges are beneath 1%.” It applies to emails too. A mean particular person receives near 129 emails per day. Emails are thought of highly effective instruments to achieve out to prospects, though 90% land in spam or ignored.
It’s important to make each interplay with the prospect memorable to construct real relationships and belief. Personalizing communication utilizing movies, utilizing parts particular to prospects inside these movies can go a great distance in making gross sales outreach successful for gross sales groups. It’s exactly what Hippo Video and Klenty integration is attempting to realize.
Hippo Video integration with Klenty
Hippo Video’s native integration with Klenty will enable Klenty customers to seamlessly create, edit and share video emails proper inside its platform. It is going to allow gross sales customers to speak head to head utilizing asynchronous movies with prospects all over the world.
This integration will profit gross sales groups (large and small) that goal to reinforce vendor expertise, enhance gross sales displays for prospects, and supply scalable personalised options to assist offers transfer ahead.
Integration options & how does it work?
Integrating Hippo Video & Klenty
Not like different integrations, native integration makes Hippo Video the go-to video platform for Klenty’s customers to humanize their outreach with prospects. It could imply gross sales reps should not required to maneuver out of Klenty’s platform to benefit from the myriad of advantages and comfort that Hippo Video presents.
A noteworthy level right here is the automated account creation. An account will get created robotically inside Hippo Video for the consumer who accesses and runs the setup of Hippo Video inside Klenty for the primary time.
With this, all of the movies the consumer information are straight synced with the cloud server of Hippo Video and are simply accessible through the Hippo Video library inside Klenty.
Sending video emails to prospects
Klenty customers can now immediately click on and document movies inside their e mail editor, whether or not a gross sales pitch or a welcome onboard message. First-time video customers can leverage the dynamic video teleprompter function out there on the recording display that shows the pitch as scrolling textual content to make it appear pure serving to them really feel much less self-conscious.
The mixing permits customers to carry out fundamental modifying features like trimming the video, including textual content, cropping, and blurring delicate data on-screen inside Klenty. As well as, they will even hyper-personalize these emails utilizing merge fields like prospect’s first title or firm title, branding parts to face out from the inbox muddle.
The listing doesn’t finish right here. As soon as a video is recorded, edited & able to be despatched out, customers can add CTAs and calendar hyperlinks contained in the video. This permits prospects to e book a gathering from the video with out coming again to the e-mail tab.
To woo prospects, gross sales groups rely closely on personalization & different techniques, and Hippo Video makes this potential at scale.
Klenty customers can embed their movies and gross sales pitches in video gross sales pages which can be completely customizable. It means they will white-label the web page with their firm emblem, add different video & non-video belongings as a carousel, personalize names that seem on the video, and add their contact particulars.
All of this may be accomplished inside minutes, with none coding, and simply on the click on of a button – precisely what customers are in search of. They will create as many pages and customise them based mostly on their use-case and gross sales cycle stage.
As soon as that is accomplished, all that the rep has to do is choose a web page to embed the video they’ve simply recorded and hit ship.
Including movies to cadences
As a result of gross sales engagement helps attain prospects at scale, automation turns into an inherent a part of the gross sales course of that might generally rob the factor of heat and private connection that gross sales professionals try to construct.
However with Hippo Video’s native integration, Klenty customers can even embed movies inside sequences. Hippo Movies’ hyper-personalization capabilities enable gross sales groups to achieve a number of prospects at scale, interact with them like by no means earlier than, safe extra responses & conferences, increase productiveness whereas including a human factor to automation.
Actual-time video exercise & stories
Gross sales reps can plan and execute the subsequent steps for the prospects, corresponding to transferring them to a wholly new gross sales sequence, qualifying them, and even scheduling duties based mostly on their interplay with movies despatched, with the assistance of real-time video exercise. Hippo Video notifies gross sales reps in real-time as and when prospects open, watch & work together with video emails together with the share of video watched, leaving no ambiguity in gauging whether or not or not a prospect is .
Complete stories on total video efficiency are additionally out there for gross sales reps to measure the movies which can be performing nicely and those that aren’t. It vastly helps them perceive purchaser persona and optimize movies to execute higher gross sales campaigns.
Personalised movies have gotten shortly fashionable amongst gross sales professionals, and gross sales engagement platforms are embarking on a pattern to make the shopper journey and expertise frictionless.
Movies might be a good way to attach with prospects, particularly when digital promoting is dominating the world. They create the salespeople and consumers collectively and assist ease the disconnect that might come up out of a scarcity of in-person interplay.
Gross sales engagement platforms cowl a big periphery of mediums, and this integration will clear up salespeople’s issues to attach with prospects throughout channels and nonetheless get to watch engagement from a single interface.
To put in the Hippo video for Klenty – click on right here.