On November third and 4th, 2021, the Content material Advertising and marketing institute hosted its annual Visible Storytelling Summit, a two-day occasion for content material advertising leaders to share insightful info on learn how to entice audiences when phrases fall quick. Throughout the occasion, Vyond’s excellent video producer, Prakriti Rai, shared her improbable classes on storytelling: what we will be taught from films and TV reveals, and why we must always apply these findings to content material creation.
Prakriti was born in Kathmandu, Nepal. She is obsessed with storytelling via the mediums of images and video. She additionally has over 5 years of expertise in all points of manufacturing. Her mission at Vyond is to create animated movies that discover distinctive concepts with robust aesthetics.
And, on this event, we revisit Prakriti’s hour-long presentation and share with you the primary takeaways.
The ability of flicks and television reveals
Prakriti begins by explaining the affect Motion pictures and TV reveals have on us. The Little Mermaid and Kuch Kuch Hota Hai had been the primary films she remembers watching, and that preliminary interplay with cinema was highly effective sufficient to make her pursue a profession in images and video manufacturing.
Equally, the love for TV reveals & films and their affect on our lives is observable in at the moment’s cultural practices. From hanging posters on the wall to dressing up as your favourite character for Halloween, the eagerness for films transcends the mere act of watching them.
However what’s behind that frenzy and love? In line with Prakriti, it’s compelling storytelling.
Good storytelling requires an emotional part
Whether or not it’s thrill, pleasure, or pleasure, media has the facility of eliciting feelings. And in relation to films & television reveals, they’re notably good at evoking empathy, the power to place ourselves within the sneakers of others.
As Prakriti explains, empathy has two parts: relatability, and authenticity. When applied accurately, content material that evokes empathy may have an emotional payoff which creates a long-lasting impression that may result in higher model recognition and belief. For that motive, manufacturers and storytellers must be aware of incorporating them into their content material.
Authenticity and Relatability
The content material might be genuine whether it is true to actual life. Individuals expertise adversity and luck. Furthermore, the content material might be relatable if it showcases real-life expressions of humanity, which means folks showcase vulnerability and a full spectrum of feelings consultant of the human expertise. Due to this show of feelings, the viewers kinds a particular reference to the characters offered.
On this chance, Prakriti shared a clip from Ted Lasso. The present has gained a number of accolades together with an Emmy for excellent comedy collection. Ted Lasso’s skillful writing doesn’t fail to deliver laughs whereas additionally pulling some heartstrings. Prakriti additionally shared a viral advert created by Dove years in the past, Actual Magnificence Sketches. This advert is a transparent instance of connecting with the viewers whereas delivering highly effective messages with empathy.
One factor to take into consideration is that comedy is one other great way of participating the viewers and connecting with them. Nonetheless, comedy could be tough, for it could be perceived as tone-deaf. Prakriti’s recommendation is to get suggestions out of your workforce to ensure the jokes are nicely acquired.
Good storytelling and design go hand in hand
Prakriti lined the intersection of design and storytelling, and the way each enhance content material high quality and model recognition. There are a number of parts of design that may assist create compelling tales, and on this alternative, Prakriti shared three with the viewers.
Composition encompasses the association of the weather inside a scene. With efficient composition, the content material creator guides the viewers’ eyes with ease. In the end, composition helps improve the visible storytelling by facilitating the supply of the message and making it interesting.
Prakriti’s instance for excellent composition was Wes Anderson. His peculiar use of symmetrical composition facilities the primary characters and balances the props and themes on either side of the display. The ensuing aesthetic is alluring, straightforward to comply with, and consultant of the Wes Anderson type that the majority viewers can acknowledge.
Secondly, now we have the factor of shade. When applied cohesively, shade follows a theme and ends in a optimistic response from the viewers for they discover the content material aesthetically nice. And, as manufacturers, we will use shade pallets for enhancing model recognition.
Prakriti shared with us the totally different shade pallets Wes Anderson had used for his films. From heat and earthy tones for Implausible Mr. Fox to vibrant pinks and purples on The Grand Budapest Lodge, shade brings his cinematography to life by offering a persona to every factor inside the scene and the film itself.
Final however not least, the final factor for enhancing storytelling Prakriti has shared with us is typography. Typography includes the association, placement, and elegance of texts. Much like shade, it will probably assist set a tone and really feel to the visuals offered, result in model recognition, and strengthen the persona of the visible storytelling.
Prakriti shared how Wes Anderson makes use of minimalist fonts like Futura, a sublime and modest type, to enhance different parts within the scene. As a second instance, Prakriti confirmed a couple of commercial creatives from Apple. The corporate makes use of a single font (San Francisco) on each mission, and this font has change into indicative of their model and their minimalism.
Animation is extraordinarily efficient for speaking or addressing tough subjects
Prakriti expresses video is among the strongest mediums for efficient communication. And in relation to speaking subjects which might be difficult, animations may help significantly.
“Disney-Pixar’s Wall-e conveys a robust message about consumerism and environmentalism. Equally, Pixar’s Inside out delivers a touching message about psychological well being, feelings, and their intricate relationship with habits.”
Why video animation for storytelling?
Dwell-action video requires actors, filming on location, the fitting tools, and time for filming. All of these characterize substantial monetary investments and assets. However, animated video gives inventive freedom at a decrease value.
Moreover, animated video is right for evoking a way of familiarity with content material that emulates actual life. This content material may even set off nostalgia for we grew up watching and being attentive to cartoons. As well as, animations contribute to higher flexibility because the animator can use symbolism and metaphors for higher communication. For instance, one can create silhouettes of individuals with out having to convey their identities.
From dynamic aesthetic customization to the power to generate content material that’s immersive and relatable to the viewers, the benefit of storytelling with animated movies is obvious.
Get began with video
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