Monday, March 21, 2022
HomemarketingGoogle Enterprise Profiles new emergency assist attributes for Ukraine help

Google Enterprise Profiles new emergency assist attributes for Ukraine help


Google Enterprise Profiles is rolling out a brand new enterprise attribute below a brand new class referred to as “emergency assist” the place you possibly can say if your corporation or group accepts donations, employs refugees, wants volunteers or gives free services or products.

What it appears to be like like. Here’s a screenshot from Krystal Taing on Twitter of the brand new attributes:

How one can entry it. You could possibly entry these new attributes by logging into your Google Enterprise Profile account, clicking on the “Data” tab after which scrolling right down to edit your “Attributes.” All you want to do it click on on the pencil icon to open up the accessible attributes to your corporation.

Don’t see it? If you don’t see it, you aren’t alone. I personally don’t see this in for my enterprise itemizing and I believe a lot of you don’t both. It is likely to be a gradual rollout of this attribute or it could be solely accessible to sure sorts of companies or organizations or to sure companies or organizations in particular areas.

Partoo famous that these attributes should not accessible for all industries, plus extra of that is famous on the Google weblog submit right here. Ben Fisher instructed me that is restricted to Ukraine and surrounding areas and shared this resort particular assist doc from Google.

Lodge lodging. This week, Google additionally launched new attributes for resort listings in Google Lodge search to outline if they’ve free or discounted rooms accessible for these displaced from Ukraine. Here’s a screenshot of that:

Why we care. This can be a superb method so that you can spotlight how your corporation or group may help refugees and generally with the Ukraine disaster. As well as, your corporation or group may even see particular icons of their enterprise listings in Google Maps and Search when these attributes are added. I’ve but to see how these attributes are mirrored to searchers on the frontend.


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About The Writer

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he might be adopted on Twitter right here.

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