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HomeBrandingGood Recruitment Advertising in 5 steps    | Universum

Good Recruitment Advertising in 5 steps    | Universum


Recruitment advertising might help an organisation create a reputation for itself, lower down the cost-per-hire and lift candidate high quality. However what’s recruitment advertising? And the way can Universum allow you to launch your very personal sensible recruitment advertising campaigns?

The final 12 months have been the hardest for HR and expertise acquisition professionals in dwelling reminiscence. The hangover from the pandemic nonetheless lingers within the type of the nice migration, that has not solely made it problematic appeal to the best expertise however extremely troublesome to retain them. Some imagine a downturn within the financial system will right this; nonetheless, we all know from our 2008 – 2010 information that that is nothing greater than wishful considering.

Merely put, it’s been a troublesome yr and there are not any indicators that it’s getting any simpler. Add this to the truth that Meta (Fb and Instagram) have imposed new restrictions on focusing on expertise, and it couldn’t be clearer that employers MUST discover a new method to draw, and recruit.  

Universum’s Good Recruitment Advertising

We’ve got over 30 years of expertise serving to the world’s best-known firms with their challenges with regards to participating and attracting expertise, and we now have the info to again it up. On an annual foundation, Universum surveys over 1 million college students and younger professionals from over 40 markets by way of our CareerTest.

There’s a very good quantity of digital acumen concerned too, making nice use of social media in addition to specializing in enhancing an organization’s on-line fame and employer model. That is all within the curiosity of reaching the 66% of the workforce that aren’t actively looking for a brand new place.

In brief, our distinctive expertise focusing on strategies and propriety information on the best expertise signifies that candidates are within the quick lane inside a expertise pool that’s prepared and ready, guaranteeing your cost-per-hire is down however your candidate high quality is up.

Our Recipe for Good Recruitment Advertising in 5 steps   

Step 1 – Planning

We’ll start by discussing your goals and creating a results-driven mannequin. This mannequin highlights find out how to uncover, have interaction, and develop candidates and forecast the result. 

Step 2 – Content material

Based mostly on Universum’s expertise information we are going to determine which kind of content material will make your Employer Model stand out. We are able to use current content material or roll out a collection of recent belongings, together with Photos, video, copywriting, and touchdown web page creation.  

Step 3 – Concentrating on

Advertising automation, and content material advertising methods in the end mix collectively right here. Utilizing a “supply viewers” from Universum’s expertise database (e.g., German engineering professionals who take into account working for a specific firm) we can then goal related folks or “lookalikes” in social media. 

Step 4 – Optimizing the marketing campaign

This begins by campaigning in probably the most environment friendly channels and A/B testing the content material to determine which belongings resonate along with your goal expertise. Realizing this can permit us to optimize the marketing campaign by focusing solely on the best channels and probably the most participating content material. 

Step 5 – Reporting

All through the period of the marketing campaign, you’ll obtain updates on the outcomes in addition to full marketing campaign reporting upon completion. 

Which Issues can Recruitment Advertising Assist You Conquer?

Recruitment advertising might help you obtain your hiring objectives and allow you to overcome a variety of frequent and particular recruitment challenges. For instance, serving to you acquire an edge over your competitors, finding particular sorts of expertise swimming pools, in addition to, hiring bigger swimming pools of candidates.

Universum has had the nice pleasure to help a variety of employers in attracting and rent the expertise the essential expertise they should thrive as firms. From hospitals that required extraordinarily area of interest teams of expertise, to creating Unilever’s “Unilever Calling” marketing campaign for the MENA area, we now have a wealth of expertise in aiding employers of all sizes obtain their objectives.

In case you are at the moment scuffling with considered one of these points and also you wish to discover out extra about Universum’s Good Recruitment Advertising companies, you’ll be able to be taught extra about how we helped our shoppers and request a gathering right here.

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ugcs-case-study



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