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HomeAdvertisingFb Ad Sizes and Specs: The 2022 Information

Fb Ad Sizes and Specs: The 2022 Information


When you’re a social media supervisor or marketer, you possible have a good suggestion of how simple it’s to add a wrong-sized picture or low-resolution video to social platforms.

That is an sincere mistake, in fact. However that gained’t matter if you find yourself utilizing the fallacious belongings as a part of your ad marketing campaign and see poor outcomes.

Sadly, social media platforms—particularly Fb—change their ad sizes and tips typically. And it staying updated with updated specs might be troublesome.

That’s why I’m writing this text. Right here, you’ll discover probably the most up-to-date Fb ad sizes and design specs for 2022.

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Earlier than we get into that, listed here are just a few the explanation why you need to know the sizes and specs for Fb adverts:

  1. Understanding Fb ad sizes helps you keep away from posting pictures that may seem blurry, pixelated, or distorted.
  2. Relying in your advertising and marketing goals, the correct ad dimension and placement you utilize will assist your ad stand out from all the pieces else your target market sees.
  3. The best ad dimension and placement can assist you attain the correct viewers throughout a number of platforms.

Fb in-feed ad sizes

Utilizing in-feed adverts is an effective way to construct hype round a brand new product. It’s simple to arrange and might work with no massive price range.

All it’s important to do is:

  • choose a purpose (attain, model consciousness, app installs, lead technology, and so on.),
  • select your target market
  • add the ad content material (the visuals, copy, and hyperlinks)
  • set your price range
  • and publish!

Facebook in-feed ad

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Fb locations these adverts in consumer’s information feeds, blended in with posts from associates, household, pages and teams. In-feed adverts might be pictures, movies, and even GIFs.

To get probably the most attain and engagement, think about using panoramic pictures or 360-degree pictures. When you’re utilizing pictures, hold the overlaid textual content minimal.

In-feed adverts design specs

Photographs

Supported file sorts: JPG and PNG

Most file dimension: 30 MB

Minimal dimension: 600 x 600 px

Picture ratio: 1.91:1 to 1:1

Decision: At the least 1080 x 1080 px (no most, so add the very best decision file you may have)

Textual content suggestions

Main textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Movies

Supported file sorts: MP4, MOV or GIF

Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)

Most file dimension: 4 GB

Minimal sizes: 120 x 120 px

Decision: At the least 1080 x 1080 pixels

Video size: 1 second to 241 minutes

Fb in-stream video adverts sizes

In case your primary purpose is to get site visitors and/or conversions, working in-stream Fb video adverts is a superb approach to seize (and hold) the eye of prospects.

Facebook in-stream video ad

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You should use Fb in-stream video adverts in two codecs: single movies and carousel (which seem in folks’s Fb Stay feeds).

With the Fb carousel ad format, your in-stream video adverts will seem solely when somebody has been watching Fb Stay movies for not less than 60 seconds.

In-stream video adverts solely seem for cellular customers.

In-stream video adverts design specs

Photographs

Supported file sorts: JPG or PNG

Ratio: 1.91:1 or 1:1

Decision: At the least 1080 x 1080 px

Most file dimension: 30 MB

Minimal dimension: 600 x 600 px

Facet ratio tolerance: 3%

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Word: Don’t add textual content in your pictures while you add them.

Movies

Supported file sorts: MP4, GIF or MOV

Most file dimension: 4 GB

Ratio: 16:9 or 1:1

Video size: 5 seconds to 10 minutes

Most picture dimension: 120 x 120 pixels

Decision: At the least 1080 x 1080 px

Fb in-feed carousel ad sizes

If you wish to present your viewers a greater view of your product/supply, use carousel adverts.

Facebook in-feed carousel ad

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With carousel adverts, you’ll be able to add between two and 10 pictures or movies for customers to scroll by means of. By combining pictures and movies, you’ll be able to break down your product’s options into bite-sized bits your viewers can simply digest.

What’s extra, you can also make every picture/video hyperlink to a distinct web page in your web site. So should you’re seeking to promote a number of merchandise with one ad, simply add pictures or movies of the merchandise you need to promote and hyperlink each to the suitable product web page.

In-feed carousel adverts design specs

Photographs

Supported picture file sorts: JPG and PNG

Supported video file sorts: MP4, GIF, and MOV

Most file dimension: 30 MB for pictures; 4 GB for movies

Minimal dimension: 120 x 120 px for movies; 600 x 600 px for pictures

Ratio: 1:1

Decision: At the least 1080 x 1080 px

Variety of carousel playing cards: 2 to 10

Video size: Between one second and 241 minutes

Facet ratio tolerance: 3%

Textual content suggestions

Main textual content: 125 characters

Headline: 32 characters

Description: 18 characters

Touchdown web page URL: Required

Fb Assortment Advertisements Sizes

If in case you have an ecommerce retailer and also you need to promote a number of merchandise with out overwhelming your viewers, use assortment adverts.

Facebook collection ad

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Fb assortment adverts seem in folks’s feeds so you could make them partaking and versatile in order that customers gained’t scroll previous it.

To try this, use a mix of pictures and movies. You can begin with a brief video that highlights your product’s begin options. Then, beneath the video, add three high-resolution pictures of your finest promoting merchandise.

When folks click on on this ad, it takes them to a Fb Instantaneous Expertise. This can be a full-screen, in-app touchdown web page that focuses in your model and merchandise. Individuals can store your merchandise instantly from this touchdown web page.

When you embrace your product info within the ad, customers could click on over to your web site or retailer to seek out (and purchase) extra of your merchandise.

Assortment adverts design specs

Photographs

Supported picture file sorts: JPG and PNG

Supported video file sorts: MP4, GIF, and MOV

Most file dimension: 4 GB for movies; 30 MB for pictures

Ratio: 1:1

Decision: At the least 1080 x 1080 px

Instantaneous Expertise: Required

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Touchdown web page URL: Required

Fb Instantaneous Articles adverts sizes

Instantaneous Article adverts are items of text-based content material which are promoted throughout Fb.

Facebook Instant Article ad

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Instantaneous Article adverts are items of text-based content material that Fb promotes throughout the platform.

Fb Instantaneous Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style adverts through Fb. This makes it simpler for cellular customers to to know and interact with the content material.

The Instantaneous Articles format optimizes the adverts for

This ad format additionally provides companies extra alternatives to work together with prospects through options which are fairly just like Fb’s Instantaneous Expertise ad format. These options enable Fb customers to:

  • Watch auto-play video
  • Increase ad content material to view it in full-screen
  • Change picture orientation by tilting and rotating their cellular units

Instantaneous Articles adverts design specs

Photographs

Supported file sorts: JPG and PNG

Most file dimension: 30 MB

Minimal picture dimension: 600 x 600 px

Beneficial decision: not less than 1080 x 1080 px

Beneficial facet ratio: 1:1

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Movies

Supported file sorts: MP4, GIF and MOV

Most file dimension: 4 GB

Most dimension: 120 x 120 pixels for movies

Video size: Between one second and 241 minutes

Beneficial decision: not less than 1080 x 1080 px

Picture facet ratio: 1:1

Video facet ratio: 16:9

Fb Market adverts sizes

You may run adverts on Fb Market, which is a Craigslist-esque characteristic on the platform the place customers should buy and promote merchandise of their native communities.

Facebook Marketplace ad

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Though Fb Market listings are free for customers, you’ll be able to pay a sum to put your adverts on this part of Fb.

Your adverts might be picture or video-based, and so they’re an effective way to lead folks to your web site who’re actively trying to find and shopping for a particular product in a selected location.

With Market, Fb has created a one-stop store for various sorts of merchandise/companies, together with clothes, automobiles, and even homes bought by people, retailers, and different vetted companies.

Market adverts design specs

Photographs

Supported file sorts: JPG and PNG

Most file dimension: 30 MB

Most dimension: 600 x 600 px

Decision: not less than 1080 x 1080 pixels; no most decision

Picture ratio: 1:1

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Description: 30 characters

Movies

Supported file sorts: MP4, GIF and MOV

Most file dimension: 4 GB

Most picture dimension: 120 x 120 px

Ratio: 1:1

Decision: At the least 1080 x 1080 px

Video size: Between one second and 241 minutes

Facet ratio tolerance: 3%

Fb proper column adverts

In contrast to picture and video adverts that seem in customers’ primary information feed, proper column adverts seem on the correct facet of Fb pages. Proper column adverts are solely seen by desktop customers, not cellular customers.

Facebook right column ad

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Proper column adverts often have the identical info as in-feed adverts, however they’re smaller in dimension and show as a panorama picture.

As Fb cellular customers improve, there’s much less demand for proper column adverts. However that doesn’t imply entrepreneurs don’t use them.

Proper column adverts design specs

Photographs and movies

Supported picture file sorts: JPG and PNG

Most file dimension: 30 MB for pictures; 4 GB for movies

Minimal width: 254 px

Minimal peak: 133 px

Decision: not less than 1080 x 1080 pixels; no most decision

Picture ratio: 1:1

Video size: Most of 241 minutes

Textual content suggestions

Headline: 40 characters

Fb Tales adverts sizes

Similar to Snapchat Tales and Instagram Tales, Fb Tales are pictures or brief movies that expire after 24 hours of going reside.

Facebook Story ad

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You may create adverts that seem at intervals as customers scroll by means of Fb Tales from pages and other people they comply with. Except a consumer deliberately swipes out of the Story, the adverts will run for the complete size of time (max 15 seconds).

Tales adverts design specs

Photographs

Supported file sorts: JPG and PNG

Picture ratio: 9:16

Decision: not less than 1080 x 1080 pixels; no most decision

Most file dimension: 30 MB

Minimal width: 500 pixels vast

Facet ratio tolerance: 1%

Textual content necessities

Main textual content: 125 characters

Headline: 40 characters

Word: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.

Movies

Supported file kind: MP4, GIF or MOV

Ratio: 1:1 (for cellular or desktop) or 4:5 (for cellular solely)

Decision: At the least 1080 x 1080 pixels

Most file dimension: 4GB

Minimal width: 120 px

Minimal peak: 120 px

Video period: 1 second to 241 minutes

Video textual content suggestions

Main textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Word: Including video sound and captions is non-obligatory, however beneficial.

Fb Viewers Community ad sizes

Viewers Community swimming pools the ability of Fb customers by delivering your adverts in third-party web sites, apps, and movies.

Facebook audience network ads

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Whenever you reap the benefits of Fb’s highly effective focusing on options, you’ll be capable to lengthen your attain and scale your Fb campaigns.

With Fb Viewers Community, you’ll be able to attain folks with native, banner, and interstitial adverts. You should use the picture format in Viewers Community to promote your product, service, or enterprise.

You should definitely use an attention-grabbing picture that exhibits your model persona and encourages folks to study extra about your supply.

Regardless of the position you select (pre- or mid-roll), your adverts will seem on vetted platforms. In truth, Viewers Community now provides entrepreneurs extra understanding and management of the place their adverts could seem earlier than they even begin organising their campaigns.

Companies can even use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their adverts to run.

Viewers Community adverts design specs

Photographs

Supported file kind: JPG or PNG

Most file dimension: 30 MB

Ratio: 9:16

Decision: At the least 398 x 208 px

Minimal dimension: 398 x 208 px

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Description: 30 characters

Movies

Supported file kind: MP4, MOV or GIF

Most dimension: 4GB

Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)

Decision: At the least 1080 x 1080 px

Minimal dimension: 120 x 120 px

Video size: Between one second to 241 minutes

Video textual content suggestions

Main textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Fb Messenger Story adverts sizes

Messenger Story adverts are vertical, full-screen adverts that seem to customers as they scroll by means of Messenger Tales.

Facebook Messenger Story ad

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Messenger means that you can add emojis, stickers, and different inventive parts to your adverts to provide customers an interesting and immersing expertise.

You may use pictures in Messenger Tales to showcase your services or products. Picture adverts in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.

Messenger Story adverts design specs

Photographs

Supported file kind: JPG or PNG

Most file dimension: 30 MB

Ratio: 9:16

Decision: At the least 1080 x 1080 px

Minimal width: 500 px

Facet ratio tolerance: 1%

Textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Movies

Supported file kind: MP4, MOV or GIF

Most dimension: 4GB

Ratio: 9:16

Decision: At the least 1080 x 1080 px

Minimal width: 500 px

Facet ratio tolerance: 1%

Video size: Between one second to 2 minutes

Video textual content suggestions

Main textual content: 125 characters

Headline: 40 characters

Word: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.

The way to optimize your ad placement for conversions

After selecting an ad goal and format, the following step is to select the right way to optimize the position of your Fb adverts to maximise your ROI.

Selecting the best ad placement ensures that you simply picked the correct Fb ad dimension that may make your adverts stand out amongst common posts. You additionally need your viewers to have an ideal expertise together with your adverts regardless of the place they discover them.

Right here’s a desk that exhibits the place you’ll be able to place your adverts relying on the ad format you select.

Single picture Single video Carousel Assortment Instantaneous Expertise
Fb information feed ✔️ ✔️ ✔️ ✔️ ✔️
Fb proper column ✔️ ✖️ ✔️ ✖️ ✖️
Fb in-stream movies ✖️ ✔️ ✖️ ✖️ ✖️
Fb Instantaneous Articles ✔️ ✖️ ✔️ ✖️ ✖️
Viewers Community Native In-stream video

Rewarded video

Native ✖️ ✖️
Messenger ✔️ ✖️ ✖️ ✖️
Instagram Tales ✔️ ✔️ ✖️ ✖️ ✔️
Instagram Feed ✔️ ✔️ ✔️ ✖️ ✔️

Simply handle paid and natural campaigns on Fb, Instagram and LinkedIn with Hootsuite. From a single dashboard, you’ll be able to create and schedule posts and adverts, work together together with your viewers, measure your marketing campaign efficiency, and a lot extra. Request a free demo.

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