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Creator of the Week: The Assault


Meet “The Assault”: a reside streaming community that includes a wide range of exhibits produced by Kevin Pereira and his group at Assault Media, overlaying subjects like gaming, tech, pop/geek tradition, WTF randomness, meals, memes, and getting actual. 

Members: Alex Corea, Kevin Pereira, Erin Steeby, Yaniv Fituci, Carlos Rivera, Corrado Caretto, Jeremy Hache, Jake Strouckel, and so many extra!

Location: Los Angeles, CA

Patreon Web page: www.patreon.com/theattack

Q+A with The Assault

Patreon: Describe, in your individual phrases, what it’s that you just create:

Jake Strouckel, Advertising Director: We’re an energetic manufacturing group, making video whatnots and podcast pleasure, throughout a variety of pursuits and types. And we’re loopy sufficient to do it reside. Issues may get bizarre, however that’s what’s enjoyable. Our exhibits get crazier once they go utterly off the rails.

The Assault A thrice-weekly selection present, full of comedy bits, insane stunts, and borderline philosophical conversations in regards to the dankest of memes. Chaotic enjoyable, all pushed by our superb neighborhood. Alex Corea and Erin Steeby one way or the other handle to maintain the present transferring ahead, even when we’ve got to shave a director’s head alongside the way in which…

Entrance Web page A morning present hosted by Kevin Pereira and Alex Corea. Typically we discuss what we discover on the web, typically we simply spend an hour determining if cereal is a soup.
Let’s Do It On The Desk That is our board sport present! With a rotating panel of gamers and video games, there’s all the time one thing sudden. It’s a mixture of impartial and basic board video games, with a ton of viewers engagement all through the video games.

The Pointless Podcast Kevin Pereira has been bringing the fireplace to the Pointless Podcast since 2012! There are nearly 200 episodes of 1-on-1 (typically 1-on-MORE) interviews that go DEEP. Tech, trampolines, politics, nerdy ish, films, dragons – no matter appears like time.

In 2017, we’re increasing the patron-exclusive applications. We’ve received speak exhibits round video video games (Spitting Recreation), films (Evening of The Dwelling Present!), music (Deliver your 12”), and behind the scenes exhibits (The Assault Employees Solid).

How did you get your begin as a creator?

Kevin Pereira, CEO & Host of “Entrance Web page”: I ran a gaming-focused bulletin-board system again at nighttime ages of dial-up modems and fell deeply in love with know-how. In my tween years, I began making audio internet exhibits (“podcasts”, eons earlier than there was a pod) about mentioned love and that advanced into video exhibits as the worth and availability of {hardware} made producing content material attainable for somebody my age. Years later, all that nonsense satisfied a number of individuals in Los Angeles that I may need what it takes to be a manufacturing assistant, and for thirteen-plus years I’ve been privileged to make and pretend my means within the content material creation business.

What did it take to finish up the place you’re right this moment?  

Yaniv Fituci, COO: Numerous intestine checks, perseverance, and the relentless assist of our followers. We undoubtedly rely our blessings for the neighborhood that’s been with us from the start and made it attainable for us to behave on such loopy concepts day-after-day.

At what level did you determine to develop your inventive ardour right into a enterprise?

Kevin Pereira: After years of creating content material I cared about at G4TV, I knew I needed to proceed creating. However that I additionally loved issues like shelter and meals. As such, a number of years again, I spun up a “manufacturing firm”, and began purchasing present ideas round with Yaniv and one other associate. My years at G4 had been an ideal bootcamp, having not gone to movie college or faculty, and that set me up with the arrogance and normal data to strike out alone.

What are three techniques you’ve used to develop your viewers over time?

Jake Strouckel, Advertising Director: Boiling it down to a few issues is hard, however right here’s what actually helps us:

1. Direct Neighborhood Engagement – The extra we talk with our present supporters, the extra engaging our tasks turn into to a brand new viewers. By no means underestimate the facility of your neighborhood. They’re the rationale we get to make something!

2. Exclusives – Now we have content material that exists ONLY for our patrons. Experimental podcasts, particular behind-the-scenes occasions, and precedence entry for neighborhood gaming nights make our neighborhood a enjoyable place to be.

3. Surprises – It’s one factor to satisfy neighborhood expectations with common content material, nevertheless it’s one other factor utterly to catch everybody off-guard. Particular occasions and surprises assist prolong the word-of-mouth and attract new viewers. We’ve despatched a turkey to house. We’ve performed a sport with blindfolds, bananas, and lube. The sudden retains the neighborhood engaged, discovering new inside jokes that may be shared.

What has been the simplest monetization technique for you the final 12 months?

Yaniv Fituci: Adverts and sponsors at present account for 25% of our total earnings, so the vast majority of our funding this previous 12 months has come from viewer subscriptions and reside donations.

When was the toughest time in your inventive profession, and what do you want your current self may’ve informed your previous self throughout that point?

Jeremy Hache: At one level I used to be the present producer for an excessively bold TV present that was severely understaffed.  For 9 months we labored ourselves to demise, our leaders contributed pointless drama and we didn’t even love what we had been making.

The recommendation I might have given myself is that this:

Don’t let cash, titles or working with icons determine your profession.  Do what you like and love what you do.  In case you’re not in that place proper now, persistently work for it.  After you have your dream job, it gained’t really feel like work.

After you have your dream job, it gained’t really feel like work. Click on To Tweet

What’s the biggest problem you face proper now as a creator?

Alex Corea, Host of “The Assault”: I feel our greatest problem as creators is identical factor that nearly each creator on the web faces: having sufficient sources to create precisely what we wish. Or, in different phrases, having sufficient moneys to make the funnies. A variety of the (larger) concepts we’ve got for The Assault simply aren’t attainable with out spending some cash, in order that leaves us ready to both compromise or not execute the concept in any respect. And every of these choices hold me up at night time AND make me cry myself to sleep.

How have your followers helped you all through your inventive profession?

Kevin Pereira: Followers are superior, and I’m honored to have a handful; however neighborhood is vital. And with out neighborhood, my firm and I don’t exist. Interval. I do know some creators will say you need to do it for your self, and at occasions that’s actually the motivation behind executing, however I don’t know if I’m a kind of who may simply generate for the ether. I’m all about our unimaginable neighborhood and their unprecedented assist. Be it financial, phrases of encouragement, creative collaboration, social-outreach, you identify it… we get to do all the pieces we do due to neighborhood. That’s been the case since I used to be swapping pirated video games and mod-files on a BBS, throwing nerd-raves throughout Comedian-Con panels or launching turkeys into house. With out them, we aren’t “us.”

When did you determine to launch on Patreon, and in what methods has it affected your inventive objectives?

Carlos Rivera, Programming Director: We determined to launch on Patreon after we had been seeking to create extra alternatives that allowed us to provide content material every day. Patreon has assisted us in connecting with the neighborhood on a constant schedule.

What does Patreon imply for artists and creators?

Alex Corea: Effectively, for many creators, it merely means being able to create. I feel essentially the most magical factor about Patreon is that it will probably pay individuals’s lease and payments in order that they have THE ABILITY to create with out having to waste time on one other job. It’s actually onerous to make a present or a podcast or artwork if you need to work at a financial institution or a salt mine or one thing. (no offense to salt miners, large fan of your work).

Past simply financial assist, I feel Patreon serves an much more vital function of affirming that what a creator makes is efficacious. A variety of artists are their very own worst critics, and having individuals love your work a lot that they wish to pay for it’s a big affirmation that what you’re doing is definitely being loved by somebody.

What was the overall suggestions while you first introduced your Patreon web page to your neighborhood??

Carlos Rivera: The neighborhood completely liked all of the options that Patreon needed to provide. The simplicity of the web site and cell app helped herald new neighborhood members, with out hesitation.

When occasions are robust as a creator, is there something you proceed to return again to, one thing that retains you going and retains your eye on the prize?

Kevin Pereira: Once you’re a creator, it all the time helps to keep up perspective relating to the method. Failure is a nasty phrase that may sabotage efforts, sully takeaways or stop one from ever attempting within the first place. Acknowledge that failure is an possibility, and it’s completely okay for those who handle to extract which means from the expertise. It’s perspective. I FAILED to launch a startup years in the past, it was devastating… however I realized a lot that years later I’m an investor and advisor to some profitable operations and on the precipice of launching a brand new idea of my very own. I’ve hosted and created a number of exhibits that “failed,” however I met fantastic individuals who I get to collaborate with now on different tasks, gained worthwhile expertise and am a a lot better producer having gone via these motions.

Perspective. Breathe, extract the lesson and hold urgent ahead. You bought this.

Breathe, extract the lesson and hold urgent ahead. You bought this. Click on To Tweet

What’s subsequent for you? Are there any thrilling tasks or large objectives you’re working in direction of?

Alex Corea: House. Actually. I imply, yeah, there are different issues. I might LOVE for our present to be reside 4 or 5 days every week as an alternative of three. It could even be fairly rad to have a pair extra writers on the present. BUT, I really suppose we could be the primary present on the web to ship one thing into precise house. Like with a rocket. Into house.

Simply… simply give it some thought guys.

In case you may problem creators to do one factor that labored for you, or was transformative in your expertise, what wouldn’t it be?

Corrado Caretto, Head of Manufacturing: Search recommendation out of your friends and the professionals who’re doing it proper! Essential suggestions is important to the success of any inventive endeavor. Additionally, don’t be afraid to take probabilities and to fail. It’s okay to get knocked off beam as long as you study out of your errors, get again up, and hold pushing forward.

In case you may collaborate with one creator, useless or alive, who wouldn’t it be?

Alex Corea: Hoo boy. This can be a robust one. As a result of the individuals I might REALLY need are individuals who I don’t suppose I may deal with speaking to. I’m not usually starstruck, however I feel if I ever received to make one thing with Bizarre Al or Jack Black I might IMMEDIATELY pee my pants. Like even earlier than shaking their hand, so they’d see I’m pee coated and NOT wish to shake my hand.

Additionally, T-Ache. Name me.

That’s all, of us! Need to say hey? Attain out to The Assault right here:

Twitter

Instagram

Fb

The Assault on Patreon



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