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Content material API for Buying and Google Advertisements API up to date for nation focusing on

Updates to the nation focusing on for procuring merchandise, with the introduction of the feedLabel discipline, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation focusing on necessities had been being eliminated and changed with a brand new feedLabel discipline. At present Google introduced updates to these modifications together with:

For Google Advertisements

  • Any Google Advertisements account can set the feed_label discipline in ShoppingSetting for Buying and Efficiency Max campaigns. You’ll be able to set feed_label within the Google Advertisements UI and the Google Advertisements API.

For Service provider middle

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Heart UI. When this characteristic is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they had been added within the Service provider Heart UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API habits abstract. Moreover, the next is a clarification from Google in regards to the present API habits for feedLabel:

  • Insertion: You’ll be able to solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. Presently, Merchandise.insert may return an error in the event you don’t present an identical targetCountry. This habits hasn’t modified in the event you proceed to make use of solely targetCountry.
  • Focusing on: Should you set feedLabel to a sound 2-letter CLDR territory code, you could nonetheless set the delivery attribute of the merchandise useful resource to the identical nation in an effort to goal that nation. For instance, in the event you set a brand new feedLabel to “US”, you could additionally set the nation discipline within the delivery attribute to “US”. Should you don’t set each fields, the product may not be eligible to serve in that nation. You’ll be able to configure focusing on for a complete feed within the Service provider Heart UI.
  • Get/Record: Once you use Merchandise.record or Merchandise.get, you may see merchandise that solely have feedLabel (and never targetCountry) set in the event that they had been added within the Service provider Heart UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you possibly can’t modify the feedLabel for that product (that is much like how language works). Should you want to change the feedLabel you will have to create a brand new product with a special product Id.

Coming subsequent. Google says that when the rollout of feed labels is full, they’ll settle for Merchandise.insert calls with feedLabel set to any string. targetCountry might be optionally available.

For datafeeds, the datafeeds useful resource might be up to date to incorporate feedLabel within the Content material API for Buying.

Dig deeper. You’ll be able to learn the total announcement from Google right here.

Why we care. Should you’re a developer and also you’re utilizing APIs for content material or procuring campaigns, you’ll now not need to set a goal nation, however as a substitute use the feedLabel as a substitute. You’ll be able to opt-in or out of those options,

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About The Creator

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.



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