Thursday, March 17, 2022
HomeAdvertisingConflict in Ukraine Leads Western Corporations to Shut the Door on Russia

Conflict in Ukraine Leads Western Corporations to Shut the Door on Russia


Horrible information and painful photos are pouring out of Ukraine each day now, because the European nation of greater than 40M individuals struggles to outlive and repel Russia’s deadly invasion.

The photographs and information from inside Russia are additionally disturbing because the Kremlin is viciously attacking anti-war protestors, closing media retailers, and tightening its grip earlier than it loses its grip fully.

Everybody loses in conflict.

Right here’s a fast snapshot of what the Russian individuals and economic system are shedding right now.

For a extra full record, see this continuously up to date web page on LinkedIn.

Holding Firm Lets Go

WPP is closing Russian operations. Whereas WPP’s enterprise in Russia solely accounted for 0.6% of WPP’s web gross sales final yr, it employs 1,400 staff there. WPP businesses with workplaces in Russia embrace GroupM, Wunderman Thompson, and VMLY&R.

“Our Russian colleagues have been devoted and valued members of the WPP household for a really very long time and I deeply remorse the influence this choice could have on them,” stated CEO Mark Learn.

No Lions for Russia

Cannes Lions won’t settle for submissions or delegates from Russian organizations to this yr’s Worldwide Pageant of Creativity and its related awards applications.

The Lions will even waive all charges for Ukrainian creatives who’re capable of attend the pageant and refund awards submission charges from Ukrainian businesses.

Ukrainian Advert-Makers Combat Russian Propaganda

Advert Age interviewed executives from six Ukraine-based businesses to offer their first-hand perspective on what is occurring within the nation, how they’re serving to the conflict efforts, evading hazard, and to get their perspective on how different nations may also help.

A number of businesses—together with Banda Company, Grape, and Bickerstaff.734—are working with the Ukraine authorities to focus on Russians who they are saying might not know the reality in regards to the assaults.

“Inventive groups, account managers, and all who can work at the moment are creating content material that highlights the ugly truths of this conflict – disassembling the fictional actuality designed and upheld by Russian propaganda,” stated Yurii Gladkyi, founder and CEO at artistic advertising and marketing company Grape.

Banda Company has additionally put collectively an inventory of the way individuals can present their assist.

When Will Anybody ‘Take pleasure in Ukraine’ Once more?

Earlier than the conflict, Banda Company labored with the Ukrainian authorities to advertise tourism.

Right here’s a further tourism promo from one other supply.

What a lovely, culturally wealthy nation. And what a tragic time that is for Ukraine, Russia, their European neighbors, and the world.

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