Buyers do not care about your product. Probably not.
Buyers assume a terrific deal about a large number of issues when contemplating an funding: How huge is the market? How good is the founder-market match? Is it venture-scale?
It’s pure for founders to dwell and breathe for his or her clients and product, however the soiled little secret of fundraising is that your buyers are terribly unlikely to care about your product. And so they have a number of professional causes for being that means.
I usually see product-focused founders spending numerous time speaking concerning the resolution they’re constructing. That is sensible. Within the context of constructing a terrific product, founders are creating an funding pitch that displays their day-to-day life. They are going to spend numerous time on their product: They’ll speak to clients, work with engineering and try to slice the advertising and marketing pie in a means that is sensible.
So when a founder is speaking to their buyers, clearly the buyers ought to care simply as a lot as concerning the product, proper?