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HomeBrandingCan You Think about How Los Santos Feels Like 3°C Hotter?

Can You Think about How Los Santos Feels Like 3°C Hotter?

GTA V challenges players to “Think about a metropolis full of individuals ruthlessly pursuing wealth, fame and self-improvement, at any price? The place everybody you met was both a celeb, attempting to be a celeb, or was a celeb? The place nature’s bounty meant you could possibly get pleasure from excellent climate all yr spherical? The place the air was so good you could possibly actually see and style it? Dare to dream, as a result of that metropolis exists…” Nicely, don’t get too excited, as a result of the digital world of Los Santos you may have simply imagined is at present affected by excessive climate occasions, with the recent air talked about by GTA really being air pollution.

To warn the world concerning the devastating penalties of the local weather disaster and make individuals perceive the urgency with which the governments must act to cease this environmental subject from evolving, Greenpeace Brasil joined forces with company VMLY&R for the launch of the “Los Santos +3°C” marketing campaign, with players invited to play in Los Santos whereas below the strain of utmost climate occasions. On account of a rise of the common temperature by three levels Celsius, the digital world’s most essential metropolis is virtually “unplayable.”

Actual specialists’ predictions have been used to show the digital counterpart of the actual Los Angeles into a spot that doesn’t resemble a lot to the one players already know. Beneath the results of the local weather disaster, Los Santistas are actually local weather refugees, residing both in shelters or on the streets. Additionally, they should put on masks to guard themselves from the smog — in any other case, they die. A lower in wildlife, dry reservoirs, and flooded areas are a part of the Los Santos’ panorama now. Not a nice sight, is it? If nothing modifications, such a state of affairs may turn out to be actual. In reality, a lot of what occurs in Los Santos is already a actuality in some components of Brazil.

“We can not overlook that it’s the position of the governments to create measures and develop structural actions to face the local weather disaster, and we have to put strain on them to perform their position. With this model of the sport, we need to make younger individuals conscious that it’s in a world like this that we’ll stay if our governments don’t take the mandatory measures urgently. Subsequently, we have to put strain on Brazilian states to declare a local weather emergency and to convey options in fixed dialogue with civil society,” says Rodrigo Jesus, spokesman for Greenpeace.

“Step one in partaking individuals is to make them perceive the issue. Los Santos +3°C will enable the participant to expertise what’s already occurring in several components of the world, however which, many instances, continues to be circuitously associated to the local weather disaster,” feedback Rafael Pitanguy, CCO of VMLY&R.

The web sport that includes the altered map was out there to play on the Kings Roleplay server from February twenty second to twenty fifth. The marketing campaign additionally contains a webpage, the place customers can uncover the results of local weather change on Los Santos, on the planet, and in Brazil. Upon looking the web page, guests are kindly requested by Greenpeace to financially assist these affected by excessive local weather and signal a petition to make state governors declare a local weather emergency.


Shopper: Greenpeace Brasil

Company: VMLY&R



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