Thursday, March 17, 2022
HomeMarket Research#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is preventing erasure of...

#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is preventing erasure of Native People in media – Nielsen


Regardless of a largely untold historical past of erasure and violence in opposition to their neighborhood, Native People are main and contributing to our society on a regular basis. The neighborhood can be rising. Within the final decade, The American Indian and Alaska Native inhabitants elevated from 5.2 million in 2010 to 9.7 million in 2020. Native individuals now make up nearly 3% of the U.S. inhabitants. But, illustration on tv for Natives continues to be lower than 1%, as of our most up-to-date reporting.

Whereas we proceed to see positive aspects in illustration from Capitol Hill to Hollywood, increasing the narrative for Native People in media has an extended approach to go. In celebration of Girls’s Historical past Month, we spoke to Crystal Echo Hawk, founder and Government Director of IllumiNative, and a citizen of the Pawnee Nation. She has been a strong advocate for Native People, centered on amplifying the voices, tales and problems with her neighborhood in media content material.

In Echo Hawk’s dialog with Nielsen’s Charlene Well mannered Corley, VP, Various Insights and Initiatives, she shares the necessity for a corporation like IllumiNative to boost consciousness within the media trade. Additionally they focus on the affect of latest Native American illustration in latest exhibits like Reservation Canines and Rutherford Falls, on viewers perceptions and understanding about Native individuals.

Content material nonetheless, is only one facet of illustration. Echo Hawk additionally talks about her work to teach manufacturers and companies to cease the cultural appropriation in model icons or sports activities mascots.

That is only a glimpse into the broader dialog at SXSW on March 12: Overlook Mascots: The Native Illustration TV Wants.

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