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HomeTwitter MarketingBing’s ‘Russian invasion of Ukraine’ outcomes present Opinions part and timelines

Bing’s ‘Russian invasion of Ukraine’ outcomes present Opinions part and timelines


Microsoft Bing’s search outcomes for queries associated to the battle in Ukraine present an Opinions part and two timelines (one in the primary column and one other within the information panel).

Microsoft Bing’s search results page for the query [Ukraine Russia].
Microsoft Bing’s search outcomes web page for the question [Ukraine Russia]. Click on to broaden.

The Opinions part. On Bing, information outcomes usually seem within the “Information about” part (on the high of the instance above; this function is just like Google’s High tales part) or in the usual, non-rich end result listings.

Nevertheless, media retailers typically publish opinions and commentary on present occasions from non-staff writers. Bing has began highlighting a majority of these leads to their very own part, “Opinions.”

The Opinions section in Bing search results
The Opinions part in Bing search outcomes.

For the question [Ukraine Russia], the Opinions part included six outcomes from completely different media retailers. When a featured picture isn’t out there, Bing will present a preview of the article (as proven above).

The timelines. For related queries, Bing could present as much as two timelines: the horizontal timeline that seems in the primary column of search outcomes and the vertically oriented timeline throughout the information panel (on the right-hand rail of the search outcomes).

The timeline throughout the information panel begins on August 24, 1991, when Ukraine turned an unbiased state following the dissolution of the Soviet Union, and consists of prior occasions, such because the annexation of Crimea, which have led to the present state of Russo-Ukrainian affairs.

The horizontal timeline in the primary column solely reveals occasions from February 9 till March 5 (the screenshot beneath was taken on March 14).

The Timeline feature in Bing's main search results column.
The Timeline function in Bing’s major search outcomes column.

Moreover, the primary column timeline cites sources, whereas the information panel timeline doesn’t.

Why we care. The Opinions part could assist Bing contextualize some news-related outcomes for customers. Informing customers {that a} result’s an opinion (and never strictly information) helps them perceive the character of the content material, thus probably decreasing misinformation.

Likewise, the timeline options could assist customers perceive how an occasion has unfolded, which can additionally assist them make sense of the content material on that very same search outcomes web page. For instance, if a timeline have been current on coronavirus-related search outcomes, it’d present a body of reference for customers, enabling them to raised interpret the variety of each day new instances or perceive whether or not restrictions are being loosened or heightened.

The visibility alternatives related to these options are primarily for information publishers, however as was the case with Google’s COVID-related search outcomes web page, these options could ultimately obtain a wider rollout, which may open up alternatives for manufacturers as nicely.


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About The Writer

George Nguyen is an editor for Search Engine Land, overlaying natural and paid search. His background is in journalism and content material advertising. Previous to coming into the trade, he labored as a radio persona, author, podcast host and public faculty trainer.

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