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HomeAdvertisingaffect.com Acquires Pressboard, Offering Publishers with a Greatest-in-Class Platform for Branded Content...

affect.com Acquires Pressboard, Offering Publishers with a Greatest-in-Class Platform for Branded Content material as Digital Promoting is Deprioritised


Acquisition equips publishers with strong instruments that assist tackle shoppers’ altering attitudes in direction of conventional promoting, leading to extra environment friendly partnerships and income 

London, UKaffect.com, the world’s main partnership administration platform driving partnerships for greater than 2,000 manufacturers, immediately introduced that the corporate has acquired Pressboard, the premier analytics and reporting platform for branded content material. This acquisition empowers publishers to jumpstart and scale their content material partnership alternatives, and allows extra strong partnership alternatives between publishers and types to drive effectivity, income, and additional speed up the expansion of the partnership economic system.

Within the fast-evolving promoting trade, publishers are repeatedly confronted with distinctive challenges as conventional promoting is in fast decline and shoppers’ use of ad-blockers are on the rise. This evolution led to an approximate $20 billion valuation for the branded content material market in 2021, with 88% of publishers driving a lot of their income from this supply, second to show promoting. Because the digital panorama evolves, so should publishers’ capability to adapt to the altering behaviours of immediately’s trendy shoppers.

“affect.com’s acquisition of Pressboard aligns with our mission to revolutionise and energy the partnership economic system. To reach this extremely aggressive panorama, publishers, manufacturers, and businesses should be outfitted with best-in-class expertise to drive worthwhile income,” mentioned David A. Yovanno, CEO of affect.com. “The way forward for commerce is content-driven, and this acquisition permits for extra publishers to satisfy the calls for of immediately’s digital shoppers with genuine experiences that ship actual outcomes.”

Pressboard gives a complete suite of instruments to measure sponsored content material, eCommerce, and social media applications. By highly effective integration capabilities, Pressboard gives content material creators with granular insights in a single single dashboard. From reporting automation to marketing campaign execution and evaluation, Pressboard allows content material studios to run extra effectively than ever earlier than to unleash most incomes potential.

“We’re thrilled to mix forces with affect.com and proceed to construct the instruments that enable publishers to accomplice with their advertisers and create highly effective and interesting branded content material applications for his or her audiences,” mentioned Jerrid Grimm, Co-founder of Pressboard. “Pressboard, mixed with affect.com, is uniquely positioned to assist our companions capitalise on this monumental market alternative. Collectively we are going to assist publishers maximise profitability by producing significant connections with shoppers.”

With this acquisition, Pressboard joins Trackonomics to create a sturdy and holistic writer answer to energy and scale their sponsored and commerce content material applications. 

“At Hearst, and throughout the publishing trade, branded content material is the product that’s essentially the most talked about. We acknowledged this pattern early on and created Hearst StoryStudio, which continues to set new income data annually,” mentioned Alison Pfaff, President at Hearst StoryStudio. “It is a good acquisition by affect.com as publishers will proceed to search for alternatives to create genuine content material that resonates with shoppers and, in flip, transfer away from extra conventional promoting ways that make shoppers flip a blind eye.”

For extra details about affect.com, please go to affect.com or www.pressboardmedia.com

ABOUT affect.com 

affect.com, the world’s main partnership administration platform, is reworking the best way companies handle and optimize all kinds of partnerships—together with conventional rewards associates, influencers, commerce content material publishers, B2B, and extra. The corporate’s highly effective, purpose-built platform makes it straightforward for companies to create, handle, and scale an ecosystem of partnerships with the manufacturers and communities that clients belief to make purchases, get info, and entertain themselves at dwelling, at work, or on the go. To study extra about how affect.com’s expertise platform and partnerships market is driving income development for international enterprise manufacturers similar to TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, go to www.affect.com.

 ABOUT Pressboard

Pressboard, the premier analytics and reporting platform for branded content material, empowers publishers and media firms to scale their content material applications, precisely measure their success and delight their advertisers. With Pressboard, publishers together with NBCUniversal, Hearst, DotDash, Bustle Media Group and extra can handle, measure and report on branded content material, native promoting, eCommerce and social media in a single unified dashboard.

Pressboard was based in Vancouver, Canada in 2014 by Jerrid Grimm and Tiam Korki. To study extra go to www.pressboardmedia.com

CONTACT

Julia Linehan, The Digital Voice
[email protected]

Owen Hancock, affect.com EMEA Advertising and marketing Director
[email protected]



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