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HomeInfluencer MarketingA Primer on Pinterest Affiliate Advertising and marketing in 2022 

A Primer on Pinterest Affiliate Advertising and marketing in 2022 

Pinterest has been round for over a decade, constructing a large following all through the years. It has additionally developed to being not solely a social media platform however a useful advertising instrument as effectively.

It recorded 431 million world month-to-month energetic customers within the fourth quarter of 2021. In January 2022 alone, the positioning had a complete of 980 million visits, indicating a 3.84% improve from December 2021’s 943.7 million visits. 

The platform is primarily a visible search engine. Pinterest serves as a big inspiration board—it’s the place folks go to search out concepts and references for initiatives, holidays, outfits, and extra. It’s additionally an area the place folks can plan their purchases and begin forming buying selections.

This makes Pinterest a viable avenue for affiliate marketing online—your viewers is already there with curiosity or intent to buy. You simply want to provide them a nudge in the precise route. This information explores how one can leverage Pinterest to earn additional earnings in 2022. We’ve included some actionable suggestions and greatest practices that can assist you take step one.

A Primer on Pinterest Affiliate Advertising and marketing in 2022:

Pinterest and Why It’s a Nice Device for Affiliate Advertising and marketing 

Pinterest posts are referred to as “pins”, or pictures or movies which are linked to an exterior web site. Customers save these pins on their boards, permitting them to create and curate a web based thought board. 

When used as an affiliate marketing online instrument, Pinterest permits entrepreneurs to develop their attain by boosting model consciousness. It’s additionally a great platform so that you can showcase your really helpful merchandise in a method that evokes the platform’s customers and encourages them to make a purchase order.

Pinterest vs. Fb vs. Instagram

Wait—it showcases pictures and movies, and you may like and share posts too? So, how is it completely different from different social media platforms like Fb or Instagram? 

Whereas Fb does allow you to put up and promote pictures and movies (both your individual or one other’s), the platform isn’t targeted solely on visible content material. Instagram, whereas additionally a visual-focused platform, focuses on content material that you simply your self generate.

Pinterest, in the meantime, lets customers add and share their very own pins. They will additionally browse the platform’s over 240 billion pins and add them to their board. 

One benefit Pinterest has over different social media platforms in terms of affiliate marketing online is its visible nature. It’s like a search engine designed particularly for pictures and movies. For instance, should you’re looking for “up to date style”, you’re more likely to encounter one thing like this:


As you possibly can see, the content material is closely targeted on clickable pictures. While you hover your cursor on certainly one of these pictures, they’ll present an exterior hyperlink which you could go to. 


Pinterest isn’t nearly pictures and movies. You’ll additionally discover pins that hyperlink to tutorials, articles, and extra.

For instance, a seek for “the right way to sew a gown step-by-step DIY” yields these outcomes:


The pictures listed below are all linked to exterior websites or weblog posts. See one thing that you simply like? Click on on that pin to go to the exterior hyperlink. 

Given its similarities to standard engines like google, you can too apply Search engine optimisation ideas to enhance your search rankings and drive visitors to your hyperlinks. 

Pinterest’s Sustained Reputation

Being one of the vital common social media channels, Pinterest is rising in reputation amongst youthful generations. Extra Millennials and Gen Z customers are embracing the platform, with girls making up most of its viewers. In 2020, 80% of millennial girls within the US used Pinterest and 4 out of 5 moms within the US (that’s one other 80%) had been energetic Pinterest customers. On a worldwide scale, girls make up over 60% of the platform’s viewers.

In 2020, procuring on the platform surged to 50%. Furthermore, 29% of Pinners, one other time period for Pinterest customers, earn between $50,000 and $74,999, whereas 40% earn greater than $75,000 yearly. These are comparatively vital figures in comparison with different platforms like Twitter, Reddit, Snapchat, and sure, even TikTok. Furthermore, these numbers suggest that Pinners have a excessive spending energy.

Greater than half of Pinterest customers flip to the platform for buy inspiration, with 48% having procuring as their prime precedence. Pinners are searching for one thing and so they’re able to welcome suggestions. They’re actively looking for concepts and options and spend an common of 5 minutes and 18 seconds on the positioning. On common, customers undergo 5.26 pages per go to.

This offers you loads of alternatives to channel all that intent and switch it into a chance for affiliate marketing online.

Pinterest for Affiliate Advertising and marketing

In affiliate marketing online, an affiliate promotes a enterprise’s services or products and receives a fee when somebody makes a purchase order utilizing their affiliate hyperlink. Internet affiliate marketing utilizing Pinterest works equally. You suggest items or providers that your viewers can buy in trade for a fee for profitable transactions.

Whereas it is perhaps tempting—and comparatively straightforward—to simply dive proper into utilizing Pinterest for affiliate marketing online, there are some issues it’s essential to contemplate: 

When utilizing Pinterest for affiliate marketing online in 2022, it’s essential to decide your objectives first. Be sure that they’re clear, life like, and actionable. Do you need to generate extra leads for the corporate you’re working with or do you need to domesticate viewers loyalty? Are you seeking to enhance model consciousness for each your platform and the corporate you’re an affiliate of?

Pinterest is very useful should you’re working with visual-heavy items. Among the hottest niches on the platform embrace:

  • Journey
  • Meals
  • Well being and health
  • DIY crafts
  • House décor 

In the event you’re new to affiliate marketing online, it’s greatest to give you a distinct segment previous to becoming a member of an associates program. In the event you’re already part of an associates program, you possibly can nonetheless use Pinterest to advertise its affiliate provides.

Add Affiliate Hyperlinks to Pinterest

To get began with Pinterest affiliate marketing online, it’s essential to know the right way to add affiliate hyperlinks to the platform. Luckily, it’s straightforward so as to add affiliate hyperlinks to Pinterest.

Create a Pinterest enterprise profile. If you have already got one, go to your Profile web page. Go to the Create tab and choose Create Pin. You may as well use third-party instruments similar to Tailwind or Buffer to make and schedule your pins.

That is the place you should utilize Search engine optimisation to optimize your content material. 

Add particulars similar to a title and pin description and optimize them for Search engine optimisation by incorporating related and particular key phrases. For instance, should you’re selling sneakers, use a particular key phrase like “retro sneakers” or “adidas sneakers” to assist slender down a product search. Keep away from key phrase stuffing and ensure to give attention to solely two or three key phrases which are related to your put up.

Additionally be certain that your descriptions are detailed and insightful. Make them part of the answer—keep in mind that Pinterest customers are on the platform to search for one thing. Give them the solutions or the inspiration they want utilizing your descriptions. You may need to use related hashtags to make your pins simply discoverable. 

A fast observe on utilizing Hashtags on Pinterest although: there’s an opportunity that the platform’s algorithm could also be hiding posts that include hashtags. It is because hashtags are sometimes used and abused by spammers. 


In the event you’re part of an affiliate community, you is perhaps given a pre-made affiliate pin. If not, you be happy to create your individual, ensuring that it adheres to Pinterest’s and your affiliate community’s pointers. As such, hashtags are fully non-compulsory on the platform. 

Don’t overlook so as to add your affiliate hyperlink below Vacation spot Hyperlink. You may get hyperlinks out of your affiliate community. In the event you’re an Amazon affiliate, you should utilize SiteStripe to generate a hyperlink. 

When including affiliate hyperlinks, think about using hyperlinks that result in touchdown pages as an alternative of direct affiliate hyperlinks. Now, this doesn’t imply that you need to cease utilizing direct affiliate hyperlinks altogether. Direct affiliate hyperlinks are straightforward to make use of and so they take customers straight to the place you need them to go. Nevertheless, some customers could also be cautious of direct hyperlinks to websites they’re not but accustomed to. Generally, these direct hyperlinks might result in pages with inadequate data, which could drive away customers.

It’s price noting that it’s in opposition to Pinterest’s coverage to make use of hyperlink shortening instruments. 

  • Create eye-catching graphics.

When creating graphics on your pin, needless to say Pinterest is primarily a visible search engine. Your picture ought to encourage customers to click on on it. 

Pinterest pin pictures have a portrait orientation, following a typical facet ratio of two:3. The platform’s very best picture measurement is 1000 x 1500 px. Something bigger may get truncated, which may adversely have an effect on Pin efficiency. 

When creating visuals, just be sure you use compelling pictures. In the event you’re including textual content to the picture, use types which are straightforward to learn. 

You’ve two choices to publish your pin: “publish instantly” or “publish at a later date”.

Leveraging Pinterest for Affiliate Advertising and marketing in 2022

  • Create a Pinterest Enterprise account

As beforehand talked about, it’s essential to arrange your Pinterest Enterprise profile. If you have already got a private Pinterest account, you possibly can flip that right into a enterprise account. To take action, go to the Pinterest Enterprise web site. Click on Create account

You’ll be redirected to a enroll web page the place you’ve the choice to both create an account for enterprise or log in to your present Pinterest account. 


Your Pinterest Enterprise account is completely different from a typical one in that it provides you entry to analytics and adverts instruments, which embrace viewers insights, engagement monitoring, and pin efficiency. It additionally allows you to create your individual adverts.

  • Be able to create a number of boards and pins

The beauty of Pinterest is it doesn’t impose limits on what number of affiliate pins you possibly can create, so for every put up you possibly can create a number of eye-catching pins. Take into account that you need to promote merchandise related to your area of interest and viewers. This not solely ensures that you simply attain your audience however it additionally helps make your posts extra constant along with your theme or area of interest. 

Whereas content material range is at all times welcome, you wouldn’t need to simply share affiliate hyperlinks willy-nilly. Keep in mind: you need to provide your audience an answer to their ache factors. Selling pet equipment whilst you’re working throughout the well being and health area of interest may solely find yourself complicated your viewers. 

When you’ve created a pin, it’s essential to create an applicable board for it. Boards are collections the place you save your particular pins. Be sure that your board is related to the area of interest you’re working with so you possibly can attract your audience. When you get the grasp of it, you possibly can create extra boards to cowl associated subjects inside your area of interest. 

For instance, you’re within the well being and health area of interest. You’ll be able to create a board for at-home workouts, a separate one for wholesome recipes, and one other one for wholesome meals alternate options. 

Add a few boards each month to sign the Pinterest’s algorithm that your account remains to be energetic. 

You probably have a web site, then it is a excellent spot so that you can create invaluable and related content material that’s associated to what you’re selling. Customers need entry to one thing that provides worth. 

As an example, you possibly can create a weblog put up and publish it in your website. It could possibly be a product evaluation or an in-depth tutorial that highlights your affiliate product. However, when creating content material for an affiliate product, it’s vital to be sincere and clear. 

Now that you simply’ve lined the fundamentals, the subsequent step is to purpose for development. You are able to do so by following different profiles, sharing common content material, or becoming a member of group boards. When you’ve joined a gaggle board, all of your followers will even be added to it. 

It is a good option to achieve visibility on your profile and, accordingly, on your pins. Simply be sure you be a part of group boards which are related to your area of interest or pursuits. 

Scheduling your pins to go reside at optimum instances may help you attain your audience higher. Plus, you received’t have to fret about lacking out on posting new content material. It additionally allows you to maximize your time so you possibly can give attention to creating extra associated or related posts. 

  • Optimize your content material for Search engine optimisation

Pinterest is just like a search engine so it is sensible to make use of Search engine optimisation strategies to optimize your posts. Use third-party instruments to conduct key phrase analysis. Different issues you are able to do to make your pins extra Search engine optimisation-friendly embrace:

  • Preserving your profile seen. Test your settings to be sure that your profile isn’t hidden from engines like google.
  • Maintain your pins and boards organized.
  • Search for related key phrases inside your area of interest—what key phrases does your audience use when doing a web based search?
  • Attempt to insert related key phrases in your profile, pin description, and board description.
  • Contemplate including long-tail key phrases.
  • Work together along with your viewers

Don’t overlook that Pinterest remains to be a social media so it pays to attach with different customers. This implies replying to feedback, repining related posts, commenting on different pins, or following different Pinners inside your area of interest. 

  • Analyze your pins’ efficiency

It goes with out saying that you need to observe and analyze your pins’ efficiency. Discover out which pins drive engagement and visitors and which of them have to be improved. Luckily, monitoring pin efficiency will be achieved inside your Pinterest Enterprise web page by way of Pinterest Analytics. If you wish to take your analytics sport a step additional, be happy to make use of different analytical instruments like Google Analytics.

Figuring out what works and doesn’t will assist you tweak your content material and technique, permitting you to make higher, extra knowledgeable selections.

Consistency is vital in terms of Pinterest affiliate marketing online, so attempt to create a few pins each day or one to 3 boards weekly. Create a workflow and make the most of a scheduling instrument to make sure consistency.

Pinterest Affiliate Advertising and marketing Greatest Practices

  • Determine your audience

Establishing your audience is crucial in planning what your pins can be about. Who you’re concentrating on will set the route for what sorts of visuals you need to pin, in addition to the kind of content material or merchandise you promote. The underside line is, it’s essential to create pins that resonate with and appeal to your audience, so it’s greatest to determine who they’re earlier than spending time and different assets to creating your pins and selling affiliate merchandise.

Whereas tendencies periodically change, they’re good indicators of what persons are looking for at a given time. Make use of trending key phrases and use tendencies to search out out what your opponents are doing. 

  • Know and abide by Pinterest’s Group Pointers

Pinterest’s Group Pointers is an excellent useful resource for affiliate entrepreneurs, whether or not you’re a newcomer or an skilled. It covers subjects similar to website safety and entry, spam, paid partnership pointers, and extra. Figuring out the platform’s pointers guarantee you’ve a secure and seamless expertise on Pinterest. 

  • Don’t overlook to reveal affiliate hyperlinks

The Federal Commerce Fee (FTC) requires that entrepreneurs disclose affiliate hyperlinks or paid partnerships to guard shoppers. Label your pins accordingly with “sponsored” or “affiliated” tags. 

Hyperlink cloaking, or disguising your affiliate hyperlinks utilizing hyperlink shorteners or redirection instruments goes in opposition to the platform’s group pointers. When including affiliate hyperlinks, just be sure you use their full variations. Pinterest makes it clear that your viewers ought to know—or at the very least have an thought of—the place your hyperlinks will take them.

  • Maintain your suggestions evergreen and related

Pinners and Pinterest’s algorithm love recent content material. This implies you need to put up authentic content material. To maintain your pins recent and evergreen, you possibly can replace them or share new product listings as soon as they’re obtainable.

  • Check linking is your buddy

Check linking, or linking to opinions or shopping for guides, permits affiliate entrepreneurs to provide further related suggestions to their audience. To do a take a look at hyperlink, create a fascinating pin that’s linked to a shopping for information. Then, examine its efficiency to see whether or not or not it’s in a position to generate visitors. You may as well use this technique to measure visitors to your affiliate websites.  

  • Know your associates program’s guidelines

Affiliate applications’ guidelines for sharing affiliate content material can differ, so be sure you familiarize your self with their pointers to keep away from penalties or sanctions. 

Remaining Ideas

Pinterest is an accessible channel for shoppers looking for inspiration, in addition to for entrepreneurs who need to develop their attain and generate extra income. Customers who need to have a brand new earnings stream may also flip to Pinterest for affiliate marketing online. When utilized correctly, this social media platform can be utilized to drive visitors, generate extra conversions, develop gross sales or fee, and domesticate a loyal buyer base. 

Its distinctive promoting proposition is it’s the one social media platform that doubles as a visible search engine. This alone makes it a invaluable useful resource for customers or clients who’re searching for concepts, references, and even particular merchandise or manufacturers. 



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