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A Characteristic for Characteristic Comparability

Studying Time: 9 minutes

Mailchimp casts a big shadow over the world of electronic mail advertising. With a 70% market share, it’s recognized and utilized by companies of every kind and sizes. So it stands to cause that in the event you’re on the lookout for an electronic mail advertising platform, Mailchimp is the corporate to make use of. 

However is that truly true? Latest years have seen:

  • a number of value hikes
  • a public breakup with Shopify on account of Mailchimp’s “poor service provider expertise” and a refusal to adjust to Shopify’s information utilization guidelines (they reconciled in late 2021, greater than 2.5 years later)
  • satisfaction scores from Shopify customers dropping to a mere 3.5 out of 5 

This raises three questions: has Mailchimp been monkeying round an excessive amount of? Is now the time to look for another? Can Omnisend go toe-to-toe with the king of electronic mail advertising platforms?

Let’s discover out, in a function by function Mailchimp vs Omnisend comparability.

Who’s every platform constructed for? 

Mailchimp is a generic electronic mail advertising platform, designed for use by virtually anybody. It may well do a lot of the belongings you’d count on it to but it surely doesn’t have specialist instruments to assist customers with extra particular wants. Primarily focusing on small companies, Mailchimp could not scale along with your firm’s progress in the way in which you want it to.

Omnisend, alternatively, is constructed for ecommerce customers. Along with the same old options required of an electronic mail advertising device, it additionally has instruments designed particularly for constructing an viewers and rising gross sales, reminiscent of a product picker that permits you to pull merchandise out of your retailer (as a substitute of manually inserting photos and URLs) and native low cost codes

Omnisend additionally has superior, real-time reporting and analytics to assist customers higher perceive their viewers.

Spherical 1: What’s inside Mailchimp and Omnisend?

Each Mailchimp and Omnisend embrace electronic mail templates and a drag-and-drop composer. However there are two important variations: the primary is that Mailchimp’s pre-built templates are very fundamental visually, and the restricted choices could cause frustration if you wish to create one thing extra superior.

A number of Mailchimp’s pre-built templates

The second distinction is that Mailchimp restricts nearly all of its templates to its paid plans, leaving customers of the free plan with a really restricted quantity.

Compared, Omnisend gives professionally-made templates to all customers, even on the free plan. Plus, Omnisend’s native integration lets you pull merchandise instantly out of your on-line retailer, provide good product suggestions, in addition to routinely embrace low cost codes inside the emails.

A number of Omnisend’s pre-built templates

And whereas each platforms assist you to create your personal templates, solely Omnisend lets you save particular person blocks to simply reuse in future campaigns.

Mailchimp vs Omnisend spherical 1 winner: Omnisend

Spherical 2: Record constructing and electronic mail seize—which device builds higher subscriber lists?

Omnisend and Mailchimp each provide types and touchdown pages that can assist you develop your listing dimension.

Kinds can be utilized in a number of methods, together with:

  • Embedded on particular pages of your website
  • Pop-ups that seem after a sure period of time or when the customer is about to depart
  • Small sign-up packing containers added to the header, footer, or inline of content material reminiscent of weblog posts
A small sign-up field in a website footer

Mailchimp and Omnisend each additionally provide touchdown pages. They’re customizable with templates and a drag-and-drop builder, and are an efficient approach of acquiring electronic mail addresses. 

To this point, so related. However the place Omnisend stands out is with its gamification types, like Wheel of Fortune. Not solely is it a good way to catch your guests’ consideration, however dynamic types like this are confirmed to be more practical than even exit-intent popups for electronic mail subscriptions.

spin the wheel gamification form

Omnisend vs Mailchimp spherical 2 winner: Omnisend

Spherical 3: Segmentation—which device affords higher focusing on?

As your listing grows, it’s essential to have the ability to put completely different members into completely different teams. This is called segmentation and it lets you ship related data to your viewers—and keep away from sending messages they don’t want, like recommending a product they’ve already bought from you.

Segmentation is one space the place Omnisend and Mailchimp match up about equally. Each platforms provide segmentation primarily based on:

  • Profile information: language, location, age, revenue, gender, schooling, occupation and so on
  • Marketing campaign exercise: whether or not the individual has opened your emails, clicked sure hyperlinks, or proven curiosity specifically campaigns
  • Purchases: merchandise they’ve seen, bought, or deserted from their cart

Each Omnisend and Mailchimp may also be set to sync along with your Google and Fb advert accounts. Somewhat than hoping folks bear in mind to go to your retailer once more, you may present them related merchandise via retargeting advertisements to encourage them again.

Omnisend vs Mailchimp spherical 3 winner: it’s a tie

Spherical 4: Integrations—which device has extra?

Omnisend integrates with over 60 trusted know-how companions and has a devoted app market. There are integrations for every part from promoting and buyer assist to back-in-stock alerts and opinions.

As the e-mail advertising platform with the most important market share although, it’s no shock that Mailchimp affords extra on this class. It claims to combine with greater than 200 apps and internet providers, so no matter what device you’re utilizing, there’s probability it already integrates with Mailchimp.

Mailchimp vs Omnisend spherical 4 winner: Mailchimp

Spherical 5: Automation—which device will prevent extra time?

Automations empower you to scale your small business additional, sooner. As an alternative of getting to manually ship each message, you may automate them. 

Better of all, you may create a collection of superior workflows that ship particular messages when an motion is taken (or not taken, like leaving the shop with out finishing a purchase order). This places your gross sales on autopilot and reminders, follow-ups, and even retargeting advertisements all occur whether or not you’re at your laptop or quick asleep.

Whereas Mailchimp does provide automation, it’s restricted to fundamental actions. The interface additionally makes it obscure every part that’s occurring at a look. You may see the emails and their set off within the journey:

Compared, Omnisend affords extra superior automation and the visible interface exhibits a clearer breakdown:

abandoned cart workflow steps

You may see whether or not an SMS or electronic mail is being despatched, what number of recipients are in every stage of the workflow, in addition to the place your delays are. 

As a result of Omnisend is an omnichannel platform, its automation lets you incorporate extra channels than simply electronic mail, reminiscent of Fb Messenger, SMS, and push notifications. Omnisend even suggests which channel to make use of in every automation sequence.

With this performance, you may create a sophisticated workflow utilizing the channels that your viewers engages with essentially the most, with out the necessity to break every part into completely different sequences. You can even use conditional splits to tailor your workflow round your clients’ demographics, engagement, and purchasing conduct.

Conditional splits at Omnisend

Omnisend affords as much as 10 conditional splits per workflow, which not solely simplifies the method but additionally lets you hyper goal your messages. To create one thing related in Mailchimp, you’d have to make a number of workflows. 

Omnisend’s automation options embrace customized occasions, ship time optimization, post-purchase transactional emails, workflows, splits and A/B testing, even on the free plan. 

Omnisend vs Mailchimp spherical 5 winner: Omnisend

Spherical 6: Channels—which firm has extra?

Though they’re electronic mail advertising platforms, Mailchimp and Omnisend each provide extra channels so you may attain folks in different methods.

Except for electronic mail, customers of both platform have the flexibility to sync their viewers listing with their Fb and Google advert accounts. That is an efficient method to hold your advert prices down whereas rising gross sales—as a substitute of working advertisements to a chilly viewers and attempting to generate curiosity, the syncing lets you run retargeting advertisements, which present related merchandise to individuals who have already been in your website. You may present them merchandise they’ve checked out, left of their cart, or related objects to what they’ve seen. 

Nonetheless, it’s value noting that whereas Mailchimp permits Fb and Instagram advertisements to be run from any of its plans, retargeting is proscribed to its increased tiers, Commonplace and Premium. Pricing for Commonplace begins at $17 per thirty days for 500 contacts however relies on what number of subscribers you’ve, capturing as much as $90 for five,000 contacts.

Compared, Omnisend affords retargeting advertisements on all of its tiers, together with the free plan. And in contrast to Mailchimp, Omnisend natively permits customers to ship SMS and push notifications as a part of their campaigns.

Mailchimp vs Omnisend spherical 6 winner: Omnisend

Spherical 7: Buyer assist—which firm affords higher?

Mailchimp has 4 tiers to select from and Omnisend has three. Customers of Mailchimp’s free plan have electronic mail assist for the primary 30 days, then they’ll need to depend on the guides and tutorials. Whereas this does imply the data they want is probably going accessible, it’s additionally time consuming and may require a variety of digging to search out the suitable articles.

Ongoing electronic mail assist begins with the Necessities plan, which additionally consists of stay chat. As soon as on a paid plan, Mailchimp’s buyer assist is 24/7 and the crew can talk in English, Spanish or French. Cellphone assist is barely accessible on the Premium plan, which begins at $299 per thirty days.

Omnisend’s buyer assist choices are related, with 24/7 stay chat from the Commonplace tier, and Precedence assist on the Professional plan which begins at $59 per thirty days. Nonetheless, the principle distinction is that Omnisend additionally gives ongoing electronic mail assist for customers of all tiers, together with these on the free plan.

Omnisend vs Mailchimp spherical 7 winner: Omnisend for electronic mail assist on the free plan

Spherical 8: Pricing—which device gives the most effective worth for value?

Beforehand there wasn’t a lot value distinction between the 2, however Mailchimp elevated its costs in early 2022, together with for current customers. 

Controversially, Mailchimp now considers unsubscribed contacts the identical as lively contacts—which means in the event you had a listing with 1,000 lively subscribers and 500 individuals who had beforehand unsubscribed, Mailchimp would invoice you as having 1,500 folks in your listing. Contemplating that Mailchimp’s pricing relies on the variety of contacts you’ve, this may make a major distinction to your month-to-month invoice.

Mailchimp has 4 tiers: Free, Necessities, Commonplace, and Premium, and the month-to-month pricing works out as follows:

There’s vital overlap in pricing between every tier, so what you’ll actually pay is dependent upon how large your viewers is. Mailchimp affords a pricing calculator to let you understand precisely what it might value you, and its options do imply it will probably provide good worth for cash. 

You’ll wish to take note of the options of every tier too, as a result of though the Necessities plan unlocks highly effective options like pre-built templates and A/B testing, it nonetheless limits you to simply three viewers segments and restricted automated workflows.

If your small business is new then Mailchimp’s free plan could enchantment as a result of it’s extra beneficiant than a few of its rivals, however concentrate on its limitations:

  • No A/B testing
  • No dynamic content material
  • No ship time optimization
  • One viewers and one automated electronic mail
  • Restricted entry to electronic mail and touchdown web page templates
  • After 30 days, buyer assist is restricted to guides and tutorials

Omnisend has three tiers: Free, Commonplace, and Professional. Like Mailchimp, there’s a pricing calculator that can assist you determine the precise prices, and the month-to-month pricing works out as follows:

The pricing tiers for each platforms could be moderately related, relying on what number of contacts you’ve. The primary consideration is what options you need, notably as Omnisend’s Commonplace plan is sort of a combination of Mailchimp’s Necessities and Commonplace plans. 

When you have 10,000 contacts, Omnisend’s Professional plan can be about half the price of Mailchimp’s Premium plan, at $150 versus $299. And Mailchimp now charging for unsubscribed members can have a big impact on what you’ll pay.

The largest distinction between the 2 platforms is that the Omnisend free plan nonetheless affords all of the options. You’ll have skilled trying templates, pre-built automations, viewers segmentation, efficiency studies, A/B testing, and electronic mail assist. 

The free plan lets you ship SMS and push notifications, create customized workflows, and use dynamic sign-up types. There isn’t a restriction on options, making it a really perfect plan for brand spanking new and smaller companies.

Mailchimp vs Omnisend spherical 8 winner: Omnisend for a extra beneficiant free plan and never charging for unsubscribed contacts


This comparability exhibits that each device is completely different, so making a selection from an Omnisend vs Mailchimp comparability comes right down to which one fits your wants the most effective. Your electronic mail advertising technique is essential so though you may migrate to Omnisend from one other platform, it’s at all times simpler to choose essentially the most acceptable one from the beginning.

Mailchimp could also be the most effective for individuals who solely need fundamental options, whereas Omnisend is constructed to assist ecommerce shops scale and improve their income. The important thing takeaways from every spherical are:

  • Omnisend is constructed for ecommerce shops and affords extra options for entrepreneurs
  • Omnisend affords gamified types, barely nudging Mailchimp out for finest decide
  • Segmentation is equal between Mailchimp and Omnisend
  • Mailchimp has extra integrations
  • Omnisend’s automation is much extra subtle and simpler to make use of than Mailchimp’s
  • Omnisend affords extra channels
  • Each provide 24/7 assist on the upper tiers, however Mailchimp doesn’t provide ongoing electronic mail assist on its free plan
  • Pricing is dependent upon what options you need and what number of subscribers you’ve, however Mailchimp has just lately elevated its costs and now prices even for unsubscribed contacts

Get began with Omnisend in the present day & drive gross sales on autopilot with pre-built automation workflows

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