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8 iOS 16 Modifications and What They Imply to Entrepreneurs


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Simply while you thought you bought all of the information that got here from WWDC 2022, there’s nonetheless extra to know. We’ll overview eight extra modifications which have been (or will probably be) launched with iOS 16 within the coming 12 months – and what they imply for entrepreneurs. 

1. Collaboration API

The Collaboration API will assist with hyperlink sharing to allow stay collaboration. Apple has had stay collaboration options of their apps for some time, however now they’re increasing and integrating them extra — full with a Share Sheet and a third-party API to combine your individual apps. This can permit for distinctive, anonymized consumer IDs to guard consumer privateness and, finally, way more direct collaboration than the previous. 

What it means for advertising groups

It is possible for you to to make use of the Shared with You framework and Collaboration API to deliver your app’s collaboration options into Messages and FaceTime. You’ll additionally be capable of spotlight materials out of your app that customers have shared in Messages in a brand new Shared with You space inside your app.

Screenshot showing the new Collaboration API in action with a dropdown option to collaborate on a webpage with selected individuals via Airdrop, Messages, email, Notes, etc.

2. Lock display personalization

Lastly! The lock display on iOS 16 will probably be solely remodeled. The brand new lock display may have a brand new widget system that appears strikingly much like the personalization possibility on the Apple Watch. It’ll characteristic animations, fluid transitions, and loads of customization choices.

The most effective half is that you simply’ll be capable of create and effortlessly interchange a number of lock screens. It is possible for you to to select from a wide range of pre-made designs or create your individual, together with photographs and widgets. Plus, the widget space beneath the time gives you fast entry to up to date data out of your favourite apps with no need to unlock your system. From a consumer perspective, this redesign implies that (repeated) notifications will not be as huge of a nuisance. 

What it means for advertising groups

From a advertising standpoint, the brand new lock display could create extra of a headache for manufacturers that use push notifications. It’s going to be vital for advertising groups to seek out methods to make their content material extra accessible from both the house display or lock display — or each.

Three iPhones next to each other show the different ways that the lock screen can be personalized, including through notifications and adding widgets.

3. Dwell Actions API

Notifications will even be getting an replace with iOS 16. On this new model of iOS, new notifications will seem from the underside of the display slightly than the highest. The Dwell Actions API will permit functions to replace the lock display with live-event knowledge slightly than spamming notifications.

For instance, you’ve in all probability interacted with a ride-sharing app that bombards you with a stream of notifications about your driver’s standing. Quickly sufficient, these notifications will probably be a part of a singular widget with real-time updates. 

What it means for advertising groups

This replace could scale back the amount of notifications your customers obtain — however we additionally anticipate it should enhance the standard and attention-grabbing facet of app notifications.

Screenshot showing the bottom of an iPhone with new consolidated push notifications from Uber.

4. App Intents 

The thought of App Intents is to assist customers uncover what apps can do exterior of the app itself. 

Focus will acquire actions, together with the flexibility to begin or finish a timer, and can floor content material from much more built-in and third-party apps, together with outcomes from Messages, Notes, and Information.

The Shortcut, Siri, and Highlight sections will flag what you are able to do inside an app exterior of the applying itself. 

For instance, for those who needed to order one thing on Amazon with out App Intents, you would want to go to the Amazon app and search inside the app. With App Intents, Amazon will be capable of pop up a touch on the backside of the display after which use Siri to position the order exterior of the app. 

What it means for advertising groups

App Intents will permit customers to perform issues associated to your app by voice or faucet, in a fast and simple method. App Intents is a brand new Swift-only framework that goals to make it faster and simpler to create actions. You’ll  additionally be capable of use App Intents to develop new App Shortcuts.

Consumer setup won’t be required for App Shortcuts; they’ll be out there as quickly as your app is put in on iOS, iPadOS, or watchOS. And since App Shortcuts helps parameters and synonyms, it should assist folks work together along with your app by Siri with no need to say particular phrases.

Image of two iPhones side by side showing a user searching for Meditation on the phone and then on the other phone, it shows the Siri Suggestions based on the query.

5. Net push in Safari 

Help for net push notifications is coming to Safari. It’ll require customers to work together to set off the immediate, so it’ll be fascinating to see how these notifications will probably be obtained by customers and entrepreneurs alike. 

What it means for advertising groups 

You’ll quickly be capable of ship notifications to web site or app customers who use Safari 16 on macOS 13 — even when Safari isn’t working. Whereas that is already potential with different browsers, Safari has been a holdout. With this new assist slated for 2023, you should use net push notifications to succeed in a wider viewers and ship well timed content material or product updates.

Screenshot showing a Safari push notification on a laptop screen even though Safari isn't open.

6. Apple Pay updates

Apple Pay can also be getting some updates. First, they’re including the flexibility to trace orders by notifications about transport and supply dates. 

Second, a brand new “Pay Later” possibility will robotically cut up the price of an in app or on-line buy with Apple Pay into 4 funds over the course of six weeks. Apple’s entry into the purchase now, pay later (BNPL) market extends entrepreneurs’ potential buyer base, particularly amongst youthful clients who need the liberty to make a purchase order now and pay for it as they get their subsequent paychecks. 

What it means for advertising groups

Providing BNPL to purchasers can enhance conversion charges and common checkout ticket dimension, so this characteristic is undoubtedly one thing to bear in mind when constructing personalised advertising campaigns.

Image of an iPhone showing two Apple Pay orders next to a screenshot of the Pay Later option that will automatically divide the total $185.08 into four $46.27 payments due every two weeks.

7. Pasteboard entry modifications

As a reminder, with the introduction of iOS 16, anytime the pasteboard is accessed for content material from one other app, the working system will current a default consumer immediate. With the pasteboard entry modifications, customers may have extra management with cross-app copy and paste. When the consumer faucets that button on the interface, the consumer won’t must get the edit button working to repeat and paste. As well as, the app will make a consumer permission immediate to verify customers intend to stick, and pasting by way of the Edit Choices menu won’t require a permissions immediate.

What it means for advertising groups

Though iOS 16’s new pasteboard permission characteristic will very doubtless impression consumer experiences, advertising groups can rejoice in figuring out that the CTA button can be custom-made to some extent — with the stipulation that it has to say “Paste” and/or show the paste icon on the button. This implies extra alternatives to customise the pasteboard expertise in your customers.

A screenshot of a notification saying: "Sample App" would like to paste from "Notes." Don't Allow Paste or Allow Paste

8. In-app buy updates

A wide range of new or up to date APIs will make it simpler to succeed in clients on the proper time with the proper messages.

App Retailer Join API

This can can help you handle in-app purchases; create, edit, and delete subscriptions by way of API; handle pricing and submit subscriptions to overview; and create gives and promo codes. 

For instance, a health app wants to extend its subscription worth however doesn’t need to disturb customers in the mean time they’re selecting a exercise. Utilizing the API, the app can current the pricing at a later time so the consumer is extra prone to agree with the rise.

The Transaction API 

This can assist the transition of subscription varieties, like paid to premium or free to paid. Worth locale is a property for displaying derived numbers, like how a lot your annual subscription prices per 30 days. So, in case your app has an annual subscription enhance, you’ll be able to present customers the adjusted month-to-month worth for an annual subscription. 

Current Subscription Begin Date 

This offers you the latest interval of the continual subscription. On this context, steady means there was not more than a 60-day hole between any two subscribed intervals. The Current Subscription Begin Date is helpful for advertising groups to find out buyer loyalty and reward customers. 

Be aware: This property is just not meant for use to find out the whole variety of days your buyer was subscribed.

iOS 16 modifications imply (principally) extra transparency

Total, it’s grow to be obvious that Apple plans to reduce the info that apps require to operate and plans to supply higher transparency into how apps use mentioned knowledge. Nonetheless, it’s laborious to foretell precisely how this 12 months’s modifications will impression how entrepreneurs work together with shoppers on cell units. 

Counting on a future-proof cell linking and attribution companion (like Department) to navigate these tough modifications — and future ones — removes uncertainty and makes it simpler so that you can deal with what you do greatest: cell progress.

Study extra about what to anticipate from iOS 16 in our cell progress webinar

Department offers the business’s main cell linking and measurement platforms, providing options that unify consumer expertise and attribution throughout units and channels. Department has been chosen by over 100,000 apps since 2014 together with Adobe, BuzzFeed, Yelp, and lots of extra, bettering experiences for greater than 3 billion month-to-month customers throughout the globe. Study extra about Department or contact gross sales at this time.


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