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HomeVideo Marketing8 Foolproof Methods for TikTok Newbies in 2022

8 Foolproof Methods for TikTok Newbies in 2022


The facility of TikTok ought to not be underestimated. At this level, manufacturers ought to know that TikTok is right here to remain.

As TikTok hit a monumental 1 billion lively customers final yr, it’s already a sign that short-form video content material just isn’t going away anytime quickly. TikTok is poised to surpass Fb and Instagram in 2022.

With its profound affect on music and popular culture for Gen Z, any business-savvy model would know that capitalizing on TikTok’s recognition this 2022 may very well be a superb advertising alternative.

As such, manufacturers should be updated with the newest TikTok methods for 2022.

Listed here are a number of the confirmed and examined TikTok methods for manufacturers:

STRATEGY 1: Hashtag Advertising and marketing

The hashtags that manufacturers select to incorporate on the TikTok posts will drive their target market to their movies. Manufacturers should be particular with their hashtags by making certain that it pertains to the context of the video. Similar to the best way manufacturers do their key phrase analysis for search engine optimization, manufacturers also needs to do their very own hashtag analysis to find what sort of content material their TikTok viewers might be all for. Decide hashtags correctly since a submit will solely have a 150 character restrict.  

STRATEGY 2: Trending Audio for Lip Syncs

TikTok customers are getting an increasing number of artistic with their lip-sync movies. Remember the fact that TikTok’s algorithm rewards customers for taking part in tendencies and utilizing its options like sound results, stickers, duets, and extra. By utilizing trending sounds, manufacturers are permitting their TikTok movies to be seen by extra viewers by way of that Uncover web page for that specific sound. Lip syncs and songs are a superb alternative to extend the model’s viewership. Nonetheless, manufacturers additionally have to be sure that the tendencies they observe will even play in the direction of the pursuits of their target market.  

STRATEGY 3: Discovering your Area of interest Viewers

Discovering the model’s area of interest viewers on the TikTok platform is important to make their account stand out and maintain customers from discovering extra movies that the model has to supply. Discovering a typical theme to the model’s submit is crucial to maintain the viewers’s consideration. If the model’s TikTok movies are inconsistent, it’s going to in all probability confuse customers and stop them from following the account. The extra the model tries to experiment with its content material, the extra they’ll be taught what sort of movies to submit. Manufacturers have to hearken to their very own area of interest viewers and the kind of content material they discover attention-grabbing.

STRATEGY 4: #EduTok for Academic Content material

TikTok is a minefield for instructional content material. Customers can simply be taught any talent, hack, trick, or tip on virtually something. That is additionally one thing {that a} model can do. They will train their viewers concerning the trade that falls beneath the model’s umbrella with fast ideas and tips to encourage them to be taught extra. Academic movies are additionally a gateway for encouraging the viewers to go to the model’s different channels. With detailed CTAs reminiscent of: for a extra detailed step-by-step information, go to our web site or watch the total video on YouTube.

STRATEGY 5: Use TikTok Options Correctly (Duets, Sew and Video Replies)

TikTok gives quite a lot of interactive options that interact with the viewers and different customers on the platform. Utilizing Duets, Sew, and Video Replies will assist enhance the model’s TikTok algorithm. Utilizing these distinctive options will assist put the model’s movies in entrance of a bigger viewers. Keep in mind to be careful for any new TikTok options and make sure you strive them out.   

STRATEGY 6: Textual content Overlays and Captions

There was a big push for accessibility throughout social media over the previous yr, and TikTok adopted swimsuit with their auto-captions options that transcribe speech for a video. TikTok additionally has plans to launch auto-translating captions for movies sooner or later. Since not everybody prefers to observe movies with the sound on, textual content overlays have been a well-liked characteristic that retains viewers engaged. Manufacturers can use these options to maintain their viewers engaged and make their movies extra accessible.

STRATEGY 7: Posting Incessantly

The common TikTok consumer spends round an hour a day on the app, and 9 out of 10 customers often entry the app a number of occasions per day. As such, manufacturers should be extra conscious of those and supply extra content material to their followers. Build up a set of movies won’t simply make customers keep on the web page however will even encourage customers to observe the model. TikTok suggests posting between 1-4 occasions per day, but when it’s not possible, manufacturers can begin posting as soon as every week and begin ramping the frequency as they be taught their manner across the platform.  

STRATEGY 8: Producing Excessive-High quality Video Advertisements

TikTok could be very user-driven, so it’s all proper in case your movies aren’t excellent. Whereas it’s necessary to shoot high quality movies and sound, manufacturers also needs to watch out to not overproduce their movies. TikTok customers are usually delay with content material that comes off as too “skilled.” Manufacturers want to search out the suitable stability with producing high-quality video advertisements that can showcase their product catalog however nonetheless be relatable sufficient for his or her area of interest viewers.

How Shakr DPA might help manufacturers produce stellar TikTok movies

With the assistance of Shakr’s video creation software, manufacturers can create a whole lot of movies at scale, every distinctive to their particular person product catalog.

So, what are some great benefits of utilizing Shakr’s video dynamic product advertisements (DPA)?

Inventive Companies

World-class artistic providers from Shakr’s Inventive Lab Consultants that can assist manufacturers succeed on TikTok by creating bespoke video templates with TikTok artistic greatest practices considered.

Intuitive SaaS Platform

A drag-and-drop and easy-to-use video creation platform empowers manufacturers to create high-quality video advertisements in minutes.

Video Automation

Robotically create 1000’s of product video advertisements and flight them at scale on TikTok.

Manufacturers can instantly get began creating successful TikTok advertisements. Right here’s how:

STEP 1: Discovery Name

Schedule a discovery name to grasp your objectives, aims, and inventive technique.

STEP 2: Inventive Proposal

Shakr gives an end-to-end scaled artistic marketing campaign proposal in your model.

STEP 3: Bespoke Video Templates

Shakr’s Inventive Lab group produces your bespoke video templates optimized for scale on TikTok. Or Shakr might help you onboard your individual templates.

STEP 4: DPA Marketing campaign Setup

The TikTok DPA Marketing campaign is setup by way of Shakr’s TikTok advertisements integration.

STEP 5: Marketing campaign Execution and Metrics

The marketing campaign goes reside, and Shakr helps you analyze artistic efficiency and iterations.

This 2022, Shakr will enable you create your first video DPA marketing campaign that can assist improve your model’s visibility on TikTok. Need to be taught extra? Schedule a discovery name with us now!



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