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7 Methods to Determine New Market Alternatives in a Altering World


Manager presenting budget to marketing peopleFrom provide chain bottlenecks to inflationary pressures, companies throughout industries proceed to grapple with a world outlined by relentless change. On this unstable market panorama, business-as-usual approaches are nowhere close to ample for survival or long-term success.

As a result of affect of the COVID-19 pandemic, U.S. company bankruptcies reached their worst ranges in 10 years in 2020, and we aren’t out of the woods but. Corporations should adapt or danger getting left behind, however how do you discover the fitting alternatives for enterprise progress in a loud, adrenaline-drenched atmosphere?

Primarily based on our expertise offering market analysis to greater than 10,000 purchasers per yr throughout the globe, serving high administration consulting companies, funding banks, and Fortune 500 firms, we’ve recognized seven methods that can assist you pinpoint new market alternatives for your online business.

1. Search for shifts in buyer conduct.

First, perceive how your clients are utilizing your product. Are they doing one thing totally different with it now than earlier than? That is how make-up eradicating wipes and bathroom paper different wipes took place. By speaking to their clients, firms realized that there have been different methods folks have been utilizing child wipes.

Shopper items and meals firms use this technique incessantly to create new product strains. To seek out concepts, you can begin by scanning the web and social media pages for folks speaking about “hacks” to your product, or creatively improvising to make use of your product in a brand new approach.

2. Contemplate the place waste exists.

Sustainability is now a core concern to most demographics, together with your clients. Are you able to innovate to cut back waste in manufacturing, transportation, packaging, or at end-of-life? Are you able to make your (or another person’s) product last more? Are you able to make it modular in order that damaged or worn items may be simply changed?

3. Examine the ache factors.

Understanding ache factors is an apparent start line for many companies, however these gaps should be addressed as a result of they can provide your rivals a welcome edge.

Generally a ache level creates literal ache or added friction in a piece course of. Ask what causes potential harm or stoppage with the product or the office round it. For instance, skilled customers started to undertake cordless instruments at larger charges once they realized that they decreased job website accidents (no cords to journey over).

One other strategy is to see the place clients wish to save time. Robots and automation present up the place repetitive duties may be decreased, releasing folks to do different issues. As an illustration, many individuals don’t like or don’t have time to mow their lawns, however they wish to have lower grass—enter robotic garden mowers.

4. Monitor traits in your market.

Monitor common societal traits associated to your trade and see in case you can adapt a product line to make the most of buyer curiosity in that development.

A current instance come from massive modifications in meals packaging. A number of years in the past meals bloggers, particularly in well being meals circles, began arising with bowl meals. Grain bowls. Veggie bowls. All of the components put in a single bowl for a meal. Quickly it unfold to eating places, usually wholesome or Asian-themed. Then mainstream eating places, even quick meals like KFC, got here out with their very own variations.

Seeing the continued reputation, the development lastly moved into retail meals with quite a lot of manufacturers popping out with frozen dinners in bowls. Now bowls are beginning to transfer to different meals merchandise as effectively.

Take a bigger development in your market or an adjoining market and make it work to your clients along with your product.

5. Get concepts from a associated trade.

As an alternative of duplicating your rivals, have a look at what essentially the most profitable firms in a functionally associated trade are doing, and see in case you can apply related approaches to your online business.

Wearable know-how like Fitbit took off amongst shoppers, and now pet firms have launched related trackers for pets with merchandise like FitBark and Whistle. Equally, at-home DNA testing gained traction with 23andMe and AncestryDNA, and now a number of at-home DNA testing kits have been designed for canines to offer details about a canine’s breed and genetic background.

6. Assume larger with regards to your goal client.

Take a holistic strategy to product improvement and gross sales by concentrating on your complete buyer base to your services or products, not simply the apparent or conventional one.

How does your product meet the wants of your total potential buyer base, not only a sure kind of firm or one job title inside an organization (such because the purchaser versus the top person versus the decision-maker)?

Concentrate on the full good thing about your merchandise to the corporate as a complete and never one specific buyer group and talk that to these concerned in buy selections.

Take for instance packaging equipment. Equipment producers might deal primarily with buying departments to promote new equipment. Nevertheless, they might broaden their outreach efforts by concentrating on customers and high executives:

  • Focusing on engineers and manufacturing managers might present supporting arguments on how new equipment might enhance work stream and effectivity
  • Focusing on executives reminiscent of chief monetary officers to advertise the long run value financial savings of latest equipment might assist with approval of latest equipment purchases

7. Search for services or products that complement your present enterprise.

What are your clients doing that requires your product, and what do they do after they buy your product? Are there issues you may provide that make that total course of higher to your buyer?

For instance, film theatres added in-seat eating with restaurant-type meals as a result of they understood that many purchasers went out to eat earlier than going to the flicks. Some parking garages added automobile washes or automobile detailing providers since clients have been already bringing their vehicles to the placement.

Re-imagine your online business.

The COVID-19 pandemic and all of the modifications that entailed has brought on a fantastic re-thinking of so many issues we did earlier than. Make the most of these modifications that began so many actions, shot others ahead, and nipped others within the bud.

One of many items the pandemic introduced to companies is the prospect to seek out new alternatives and new markets in outdated locations.

Finding Business Opportunities: The Importance of Market Research


Concerning the creator: Robert Granader is a 20-year veteran of the market analysis trade and the Founder and CEO of MarketResearch.com—a number one supplier of worldwide market intelligence services and products. He additionally owns trusted manufacturers together with The Freedonia Group, Packaged Details, and Simba Info. As a former journalist and an English main, Granader provides a novel background that mixes entrepreneurial enterprise management with partaking storytelling. He has printed greater than 400 articles, essays, and quick tales in over 60 publications together with The New York Occasions, Forbes, The Washington Submit, and Washingtonian Journal. Discover his new quick story assortment Writing within the Q at Politics and Prose. 



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