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5 OG influencers from Singapore

With the rise within the variety of social media platforms, there was an rising variety of Singapore influencers up to now few years. From meals to trend and way of life, every of those influencers has his or her distinctive type of content material.

This text options 5 Singapore influencers that launched into their influencer profession a few years in the past. Whereas there are a lot of Singapore influencers within the web age, these are 5 influencers who’ve had a few years of expertise within the trade. From the mastery of content material creation to the flexibility to interact their followers, these influencers have showcased their wealth of expertise within the realm of social media.

OG influencers: #1. Bong Qiu Ting

OG influencers, Singapore influencers

Firstly, we’ve Bong Qiu Ting (@bongqiuqiu), extra generally recognized by her moniker, Bong Qiu Qiu.

Qiu Ting is a magnificence, trend and way of life influencer. her fame on the web began again in 2008, on the younger age of 21. Again then, the principle platform she was lively on was her weblog, which was successful amongst many magnificence lovers.

She may need began her weblog with the intention that it was “only a diary”. Nevertheless, greater than a decade later, content material creation has morphed right into a full-blown profession. With an lively presence on Instagram, YouTube and Fb, her years on the web have taught her how you can develop and interact her following on-line.

She has saved her content material related but private all through the years. From getting married to being a mom of three, she has shared some very intimate and private moments of her together with her followers.

Together with her a few years as a content material creator, she is not any stranger to the digicam. She has finished a number of internet hosting gigs. One of many gigs consists of being the host of the well-known Finances Barbie sequence on Clicknetwork’s YouTube account. The sequence consists of many episodes the place she is challenged to buy a subscriber with a finances of $100. From her bargaining abilities to her trend ideas, she has a fame with regards to creating fashion-related content material.

OG influencers: #2. Brad Lau

Secondly, we’ve Brad Lau (@ladyironchef), extra generally recognized by his pseudonym Woman Iron Chef.

Singapore is thought to be a meals paradise. Due to the numerous meals influencers on the market, we’ve found many hidden meals gems by the web.

Brad was one of many early meals influencers on the web. He began his weblog, again in 2007. Through the years, he has expanded his platform’s attain. At this time, he has a presence on all the most important social media platforms. From Fb to Instagram and YouTube, the meals assessment web site has grown exponentially all through the years.

Brad has reviewed quite a lot of cuisines. From Michelin eating places to hawker meals, Brad has finished a tremendous job protecting a variety of various cuisines. Other than cuisines from completely different ethnicities, he additionally critiques the meals that he has tried out whereas travelling. Due to this fact, in case you are pondering of going abroad with the VTL schemes, do take a look at Brad’s Instagram account to see what are the most effective locations to dine in at.

OG influencers: #3. Christabelle Chua

Thirdly, we’ve Christabelle Chua (@bellywellyjelly), who’s a magnificence, trend and way of life influencer.

Christabelle first gained recognition when she participated within the 2013 version of Miss Universe Singapore. Other than making it into the finals, she additionally gained a number of awards, one in every of them being the “Miss Photogenic” award.

Ever since then, she has been fairly lively on social media, each on Instagram and YouTube. In 2014, she joined unbiased writer, TheSmartLocal (TSL). As a part of her job scope, she appeared on many YouTube movies and was the host of most of them, together with the PrettySmart sequence.

Moreover, she additionally has her personal YouTube channel, the place she posts all types of content material on an occasional foundation. From magnificence associated movies like CNY hairstyles to blind testing assessments, she has persistently uploaded a variety of attention-grabbing video content material.

Nevertheless, it’s on Instagram the place she is extra lively. With 263K followers on Instagram, she is without doubt one of the most adopted magnificence influencers in Singapore. She has a wealth of expertise working with a number of manufacturers together with Dyson and Contemporary Magnificence. Christabelle has racked up a number of expertise within the realm of content material creation, particularly within the discipline of beauty-related content material.

Other than her social media accounts, she can also be the founding father of kāi, a way of life model launched in 2017. From cute planners to distinctive keychains, the model has acquired praises from many on the web.

OG influencers: #4. Andrea Chong

Fourthly, we’ve Andrea Chong (@dreachong), who’s a trend and way of life blogger.

If you’re an trend connoisseur, her identify would in all probability ring a bell. In spite of everything, she is thought for her easy and stylish type. She someway manages to make use of easy silhouettes to create subtle seems.

Like a few of the different Singapore influencers on this checklist, she began her profession on her weblog again in 2013. Her a few years within the trend trade has allowed her to hone her content material. Be it from the background to the angles, she has managed to maintain a coherent theme for her social media accounts. If you happen to have been to scroll by her Instagram account, you’ll in all probability mistake a few of her content material for editorial shoots.

OG influencers: #5. Naomi Neo

Lastly, we’ve Naomi Neo (@naomineo_), who’s a magnificence, trend and way of life influencer.

At 26, she is without doubt one of the youngest influencers on this checklist. That being stated, she has a wealth of expertise with regards to content material creation. She began closely running a blog again when she was 15 again in 2011. In truth, in that very same yr, she secured her first model collaboration.

At this time, she is not any stranger to being on the web. With social media accounts on TikTok, Instagram and YouTube, she has amassed a major following base because of her years of laborious work.


It’s possible you’ll suppose that the web is a spot filled with fads and fast-changing traits. That being stated, the numerous OG influencers on the market show that it’s potential to remain related even with the tempo at which traits come and go on the web. In fact, aside from the 5 Singapore influencers we talked about at this time, there are a lot of different OG influencers on the market – a testomony to how influencers and the content material that they create is right here to remain.



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