09 Feb 5 Manufacturers Crushing Creativity on TikTok
in Twitter Advertising and marketing
With its infinite scroll performance, thumb-stopping content material, and the excessive chance of video virality, TikTok has taken the world by storm and it’s a no brainer to deduce that retailers and CPG manufacturers alike must be pondering of the way to combine the platform into their social media combine.
As manufacturers construct out their TikTok methods, it’s vital to focus on a couple of notable organizations who perceive their viewers and are creatively evolving with the rising platform.
Earlier than we dive into the great things, listed below are a couple of information factors to additional perceive the impression that TikTok has made within the final 12 months.
- The 2021 Cloudflare report had TikTok shoot up from seventh place in 2020 to 1st place on the finish of 2021, dethroning Google and turning into the primary hottest area. Supply
- In July 2021, TikTok turned the primary non-Fb app to achieve 3 billion downloads globally. Supply
- In September of 2021, TikTok introduced an lively person base of 1 billion customers. Supply
- Over 60% of customers are ages 16-24 with an emphasis on Technology Z. Supply
- Compared to Fb, Instagram, Snapchat, and YouTube, TikTok is the one social platform that permits people to natively obtain movies from the app and reserve it to their digicam roll. Supply
TikTok has repeatedly emphasised their mantra, “Don’t Make Advertisements. Make TikToks.”
Listed below are 5 manufacturers which might be doing simply that by embracing authenticity and creativity on the platform:
1. Barbie for Technology Z and Millennials Who Are Nonetheless Obsessed
Barbie is an instance of a traditional model that understands their viewers and has advanced with the occasions. The model has mastered the artwork of bringing their merchandise to life via the creation of stylish TikTok content material that stays in line with their long-standing model voice.
2. UNO Targets Fans
@uno we’ve all lived with a reverse #unoirl #drama #gossip ♬ authentic sound – uno
UNO creates authentic content material that appeals to each UNO fanatics and newbies to the sport. Go to the model’s TikTok web page to seek out humorous skits, tactical suggestions and snarky clips that make the most of authentic voice overs and the skills of TikTok influencers who’re fluent in sarcasm and wit.
3. Taco Bell Loves UGC
@tacobell Is that this how manifesting works? @that_blonde_grille ♬ authentic sound – tacobell
Taco Bell is likely one of the many manufacturers on TikTok that has leaned into the ability of a well-curated content material combine. The model leverages person generated content material (UGC), all whereas together with a various mixture of authentic content material. The most effective methods to domesticate genuine model loyalty is to highlight group member’s model love. Kudos to Taco Bell for staying true to their viewers, cultivating group, and caring for these late-night cravings!
4. Glossier Embraces UGC & BTS
@glossier Reply to @caragav 👁 👄 👁 #glossier ♬ name me if you wanna be trustworthy – kardashianicon
Glossier is not any stranger to granting their group entry to a behind-the-scenes preview of their company headquarters. Additionally they highlight their prospects usually, with a big majority of their TikTok content material coming within the type of UGC. With such an enormous product providing, sourcing content material from prospects, staff and influencers is a part of Glosser’s ongoing social technique.
5. BMW Fuses Content material with Innovation
@bmw Flying out for Halloween like. @falcopunch #TeamBMW #THEiX #BMW #CarScene ♬ authentic sound – bmw
When pondering of innovation, BMW is a model that comes prime of thoughts. The posh automobile model has accomplished an ideal job at highlighting its numerous fashions, key options, and efficiency expertise on TikTok. When sifting via BMW’s TikTok web page, you’ll discover that the model makes use of distinctive angles together with fast and charming transitions that create immersive AR-like experiences for viewers. By the seems of it, BMW is properly on its means into the Metaverse.
These 5 manufacturers have discovered the key in relation to creating genuine content material that’s revolutionary, enjoyable, and artistic. Find out how your model might be profitable on TikTok.