Based | 1998
Headquarters | Sandy, UT
David Lisonbee | Founder and Chairman of the Board
Bianca Lisonbee | Founder
Danny Lee | President and CEO
Merchandise | Immune System Nutraceuticals
For David and Bianca Lisonbee, in-house is every little thing. For over 20 years, they’ve led the in-house groups at 4Life who deal with every little thing from analysis and improvement, manufacturing, distribution and extra. As they rejoice 4Life’s twenty fifth 12 months alongside President and CEO, Danny Lee, the Lisonbees couldn’t be extra excited concerning the firm’s evolution, legacy and future.
Whereas the immune system is a sizzling matter for corporations in at present’s well being and wellness area, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years via their work at 4Life. Often known as “The Immune System Firm™,” 4Life continues to guide the trade with immune help merchandise distributed in over 70 nations worldwide.
“Our inspiration for 4Life got here from a want to share one of the crucial exceptional discoveries we had ever come throughout—Switch Components,” David Lisonbee defined. “Switch Components have been first found in 1949 by Dr. H. Sherwood Lawrence. They’re small molecular messaging molecules which are discovered within the first milk of mammals.”
Switch Components educate the immune system, serving to it “acknowledge, reply to and bear in mind well being threats.” 4Life makes use of the phrase “immune IQ,” offering Switch Issue merchandise designed to help the immune system by deploying these messenger molecules to switch immune system reminiscence. Over the previous 25 years, 4Life’s catalog expanded past the Switch Issue line to incorporate different nutraceuticals in addition to skincare and weight reduction merchandise.
“We started with a ardour for immune system sciences,” David added. “1 / 4 century ahead, our enthusiasm is bigger than ever. Since launching 4Life with a single patent and single flagship product, we’ve been blessed to take Switch Issue to the world via affiliate partnerships and buyer satisfaction in dozens of nations.”
Retaining It in The Household
As we speak, 4Life’s 1,000 worldwide company staff members and Associates around the globe carry the legacy of household that the Lisonbees instilled within the firm’s tradition from the very starting.
“I got here on after they have been celebrating their tenth 12 months,” CEO and President Danny Lee shared. “One factor I can say with certainty is that the tradition has remained the identical. A tradition of household, a tradition of loyalty, a tradition of longevity. The individuals that you simply stroll across the workplaces and speak to at 4Life, they’ve been right here for ten, 20, 25 years. It’s a tradition of inclusion, and it nonetheless looks like a small firm—simply the way it started again in 1998.”
We started with a ardour for immune system sciences. 1 / 4 century ahead, our enthusiasm is bigger than ever.
— David Lisonbee | Founder & Chariman of the Board
In an period the place many corporations search out-of-house options to every little thing from IT providers to social media administration, 4Life has regarded to its personal individuals for the instruments and help wanted to thrive in a worldwide market. In its lately expanded manufacturing facility simply south of its Sandy, Utah headquarters, 4Life manufactures almost 80 p.c of its merchandise—all developed via its personal analysis and improvement staff. The merchandise are then distributed globally, bought by Associates in 24 nations with 4Life workplaces through an eCommerce platform developed in-house that connects customers from all around the world, fulfilling the Lisonbees’ world imaginative and prescient.
“By way of finishing the mission and the imaginative and prescient to take Switch Issue to the world, that’s taking place now,” Danny shared. “The truth is, the digital transformation has occurred, to the place, if I stay in Brazil and I’m a 4Life Affiliate, I can ship a hyperlink to any individual in Germany or within the U.S. or Canada or Japan. They will then buy product by clicking on my hyperlink, and so they can seize my low cost that I’m sharing with them as an Affiliate. It’s a seamless world compensation plan that comes with the most effective of what’s taking place on the earth at present by way of eCommerce, social promoting and conventional community advertising and marketing.”
This world potential coupled with 4Life’s dedication to particular person development and help persistently appeal to new Associates, together with an rising variety of younger Gen Z fanatics.
“4Life provides individuals a company tradition that empowers people to take part in company and private development,” Bianca stated. “Whether or not that be via expertise or in particular person, the necessity for human connection is significant. Our motto is Collectively, Constructing Folks—and we construct individuals one particular person at a time.”
With a worldwide imaginative and prescient fulfilled, 4Life has its sights set on new goals and new methods of sharing its merchandise and alternative with the world, a few of which will likely be revealed on the firm’s International Connexion convention this October. One focus will likely be a brand new perspective on social promoting that can operate in tandem to 4Life’s profitable Affiliate community.
Prospects can already entry 4Life merchandise in a number of methods—at retail costs through the 4Life web site and an Amazon storefront; at wholesale costs via the corporate’s most popular buyer program; and thru Affiliate gross sales. Quickly, for these seeking to share 4Life merchandise with out constructing a enterprise like a conventional Affiliate, 4Life will provide a social promoting choice during which sellers earn fee via social media-generated gross sales. And naturally, the expertise and media wanted for this new method of promoting will likely be powered by 4Life’s in-house IT and social media groups.
“4Life has developed in so some ways,” Bianca shared. “Take enterprise constructing instruments for instance. In 1998, there was no wi-fi, no apps, no social media! As we speak, our enterprise depends upon applied sciences that merely didn’t exist 25 years in the past. Because of this, we offer our Associates with an in-house IT staff and social media consultants to maintain us on the innovative by way of digital instruments, functions and quite a lot of digital media platforms.”
The staff anticipates that including this channel to the corporate’s already numerous omnichannel strategy will improve what they see as 4Life’s “five-star alternative.”
“The place else have you ever heard of Switch Issue?” Danny requested. “It’s thrilling to individuals. Most individuals are listening to about it for the primary time after they hear it from a 4Life Affiliate. So, we’ve the unicorn product, and we’ve the compensation plan. We now have the historical past; we’ve the monetary stability. You may take this chance and go nearly anyplace on the earth with it. Our compensation plan is second to none. We now have founders who’re nonetheless engaged and who personal this enterprise privately—and so they have no real interest in promoting. So, there’s a sure belief stage that 4Life can give you that many different corporations who may be greater than 4Life, merely can not give you.”
With a brand new imaginative and prescient that features sharing 4Life in additional markets around the globe and with the hope to see a million households incorporating 4Life Switch Issue into their lives every day, the corporate has as a lot to sit up for because it does to look again on with satisfaction and rejoice.
“Wanting again on the final quarter century, we’re so grateful for individuals who have joined us on this nice endeavor,” David shared. “Our associates, colleagues, and staff are such an inspiration to us. We like to rejoice them and sit up for doing so at our upcoming worldwide conference!”
From the September 2022 problem of Direct Promoting Information journal.