TikTok is rapidly turning into the go-to platform for manufacturers focusing on Gen Z and Millennials who’ve a deep appreciation for genuine, bite-sized video content material.
To successfully use TikTok on your model, you’ll want to perceive the TikTok statistics that let you know what kind of customers exist on the platform and the way they work together with the app and with one another.
On this article, we’ve put collectively 30 TikTok statistics entrepreneurs must know to create a strong TikTok advertising and marketing technique in 2022.
Let’s get began.
Earlier than studying about how individuals use TikTok, it’s vital to know who these customers are. What ages use the platform probably the most and which nations or areas they’re positioned in. The statistics beneath will help reply these questions.
1. TikTok has over 1 billion month-to-month energetic customers
Lately, TikTok introduced that it hit over 1 billion month-to-month energetic customers.
Whereas the platform doesn’t have as many customers as social media giants like Fb, Instagram and YouTube, it has grown significantly over the previous yr, seeing a 45% progress in comparison with the beforehand reported determine of 689 million month-to-month energetic customers (MAU) in July 2020.
2. 47% of TikTok customers are between ages 10-29
Once you evaluate this knowledge to final yr’s determine — 62% — it exhibits the platform’s person base is getting older up, with 42% of customers aged 30-49.
Which means that TikTok is now not only a platform for Gen Z and youthful audiences. It’s a cross-generational app that offers manufacturers entry to audiences from all age teams. Be sure to get inventive along with your content material and use TikTok developments successfully and authentically.
3. Almost 80 million month-to-month energetic customers are positioned within the US
Whereas TikTok customers are unfold out all around the world, 78.7 million of them are within the US. This makes TikTok an excellent platform for each worldwide and US-based companies.
Moreover, round 37.3 million of those customers belong to Gen Z, surpassing Instagram’s Gen Z viewers dimension within the US.
4. 37% of TikTok customers have a family earnings of $100k+
Almost half of all US TikTok customers have an annual family earnings of $100,000 or extra. Nevertheless, this will mirror an general financial skew within the US inhabitants. This quantity has elevated over the previous yr, which is probably going because of the truth that TikTokers are getting older up.
In distinction, solely 9.6% of customers have an annual family earnings of lower than $25,000 a yr.
5. 61% of all TikTok customers are feminine
Manufacturers focusing on feminine audiences are in luck on TikTok. The platform’s person base skews feminine, with 61% of customers within the US figuring out as girls.
After all, that doesn’t imply you shouldn’t be on TikTok in case your audience is generally males. As a result of the ratio is shut to simply half of the full person base, there’s nonetheless loads of alternatives for manufacturers to attach with a big number of audiences. Be sure to’re leveraging your TikTok Analytics to scope out who’s interacting along with your content material.
6. 53% of TikTok creators are aged 18-24
Whereas a big chunk of TikTok customers are teenagers, nearly all of creators on the platform are younger adults aged between 18-24. Which means that most TikTok influencers seemingly fall beneath this age group.
TikTok Utilization Statistics
On this part, we’ll have a look at statistics on how TikTok customers work together with the platform. Studying about TikTok utilization will help your model create tailor-made content material that appeals to your viewers and aligns with their utilization conduct.
7. TikTok customers watch round 24 hours of content material on the app every month
A current report exhibits that customers in key markets (US, UK) spend round 24 hours watching content material on TikTok every month. This surpasses the common time spent watching content material on YouTube, which is at round 22 hours and 40 minutes month-to-month.
As a result of these movies are a most of 1 minute lengthy, that’s a whole lot of consumed content material. This implies your model has loads of potential to indicate up in customers’ feeds as they scroll.
8. Youngsters spend a median of 75 minutes every day watching TikTok movies
In 2020, youngsters aged between 4-15 spent a median of 75 minutes every day globally watching TikTok movies. Within the US, this quantity is even larger — 87 minutes. This implies you’ll be able to simply share content material for audiences youthful than Gen Z. Simply be certain it’s the type of content material youngsters and their mother and father love.
9. 90% of TikTok customers entry the app on a regular basis
In one other tribute to TikTok’s extremely engaged neighborhood, 9 in 10 customers log onto TikTok a number of occasions day-after-day. It’s all the time vital to see an engaged and energetic person base on a platform that you just plan to market on, and TikTok undoubtedly has that to supply.
10. 83% of TikTok customers have posted a video in some unspecified time in the future
TikTok’s creator neighborhood is completely different from different social platforms in that almost everybody participates within the creation course of. Research present that as many as 83% of all TikTok customers have uploaded their very own video content material in some unspecified time in the future. This exhibits that a big majority of customers get pleasure from content material creation as a lot as consumption.
11. 30% of Gen Z’ers favor utilizing TikTok for product analysis
Whereas Millennials and older audiences are extra seemingly to make use of YouTube, Instagram and Fb for product analysis, 30% of Gen Z social media customers favor utilizing TikTok.
This implies manufacturers focusing on youthful audiences would profit from actively practising social listening on the platform, sharing useful content material that drives purchases and partnering with influencers to construct belief and enhance model consciousness.
12. 1 in 4 top-performing TikTok movies are between 21-34 seconds lengthy
Shorter movies typically carry out higher on TikTok, which is why 1 in 4 of the preferred movies on the platform have a length between 21 and 34 seconds. Moreover, these movies see a median of 1.6% enhance in impressions.
13. 60% of TikTok customers go to the app for humorous or entertaining content material
The explanations for utilizing TikTok are diversified, however one which tops the checklist is discovering humorous or entertaining movies, with 60% of customers coming to the app for that very objective. To succeed on the platform, manufacturers want to seek out methods to create and share entertaining content material that appeals to TikTokers whereas nonetheless aligning with their model voice.
14. 43% of TikTok customers strive one thing new after seeing it on the platform
Trending content material on TikTok has the flexibility to encourage individuals to take motion. A research commissioned by TikTok confirmed that 43% of its customers go someplace or strive one thing new after watching it on the platform. For manufacturers, creating viral content material on TikTok, resembling challenges, provides a possibility to encourage distinctive actions from shoppers.
TikTok Advertising and marketing & Promoting Statistics
TikTok is rapidly turning into a high advertising and marketing channel for manufacturers in numerous industries. On this part, we’ll have a look at stats associated to utilizing TikTok for enterprise, branding, advertising and marketing and promoting that will help you see higher outcomes out of your campaigns.
15. 68% of TikTokers keep in mind a model higher in the event that they function a music they like of their movies
Music has a huge effect on our lives, and types are leveraging TikTok’s sounds to interact with their audiences and join with them in distinctive, private methods.
This leads to numerous advantages from larger model retention to elevated curiosity to stronger connections. For example, research present that if a model contains a music customers like of their movies, 68% of these customers keep in mind the model higher.
16. TikTok customers really feel nearer to manufacturers they see on the platform
Music will not be the one factor that may deliver your model nearer to your prospects. Simply being your genuine self can routinely land you of their good books. Research present that 56% of customers and 67% of creators on TikTok really feel nearer to manufacturers that publish unfiltered, human content material.
Moreover, 45% of customers really feel extra linked to manufacturers that provide worth on the platform, resembling by educating customers one thing new or just giving details about themselves. Based on TikTok’s “What’s subsequent” Perception report, one of many fastest-growing hashtags in 2021 was #inflation. Movies about #inflation noticed an almost noticed an almost 1900% enhance, as individuals got here to the platform to study what’s inflicting inflation and the impression it has on them.
17. 49% of customers stated TikTok helped them make buy choices
Whereas it’s true that most individuals come to TikTok for leisure, manufacturers shouldn’t take the platform calmly. Almost 50% of TikTok customers stated the platform helped them resolve what to purchase after seeing the product marketed or promoted on TikTok. Partnering with the correct influencers will help you promote your merchandise whereas nonetheless making certain the content material is humorous or entertaining.
18. 63% of TikTok movies with the best CTR get their message throughout quick
The primary few seconds of your TikTok adverts and movies are essential. Research present that greater than half of all of the TikTok movies with the best clickthrough price (CTR) spotlight their key message or product inside the first 3 seconds.
So, maintain your TikTok adverts and movies quick and candy, and get to the purpose rapidly. However be sure you nonetheless ship worth and work all of it right into a narrative that resonates along with your viewers.
19. Vertical TikToks see a 25% larger 6-second watch-through price
Make the most of TikTok’s full-screen expertise to ship one of the best person expertise and see higher outcomes out of your advert campaigns.
Research present that adverts shot in 9:16 that use 100% display screen house get watched via for six seconds 25% extra than adverts shot in different side ratios.
20. 72% of TikTok customers discover adverts on the platform inspiring
Research present that 72% of customers discover adverts on TikTok inspiring greater than another social platform. This proves that manufacturers are actively tailoring their adverts to attraction to the person base. Under you’ll be able to see how manufacturers use product hyperlinks and assortment adverts to announce their newest launches.
TikTok customers are typically receptive to new and inspirational movies from each manufacturers and creators. Based on the platform, customers are in an exploratory mindset when scrolling via their feed.
21. Collaborating with TikTok creators can enhance advert recall by 27%
TikTok influencer advertising and marketing drives actual outcomes. Partnering with creators on the platform will help enhance advert recall for TikTok-specific branded content material by as a lot as 27%.
As an alternative of making adverts in isolation, manufacturers ought to think about the advert creation course of as an integral a part of their influencer advertising and marketing campaigns.
22. Utilizing Branded Hashtag Challenges can enhance your TikTok advert campaigns
Individuals use hashtags to seek out content material they care about, and types can use this as a possibility to extend visibility. Research present utilizing Branded Hashtag Challenges (HTC) on TikTok can drive higher outcomes for advert campaigns on the platform. In comparison with normal cellular adverts, Branded HTCs generate 4x larger advert recall and 4.5x larger model consciousness. Manufacturers ought to think about sponsoring hashtag challenges to spice up engagement, consciousness and general ROI.
TikTok Influencer Statistics
Influencer advertising and marketing has been dominated by Instagram for a really very long time, however TikTok is more and more giving the Meta-owned app some critically powerful competitors. Let’s have a look at stats about TikTok influencers and their potential to assist your model attain a bigger viewers.
23. The highest TikTok person has 136 million followers
Charli D’Amelio posts largely dance movies and viral developments that her TikTok followers love, together with partnering with main manufacturers for influencer campaigns. In the event you’re occupied with attempting influencer advertising and marketing to achieve youthful generations, TikTok influencers could possibly be good for you.
24. US influencers see excessive engagement charges on TikTok
TikTok is without doubt one of the finest locations to create an engaged neighborhood and viewers round your model. With an engagement price of practically 18% with micro-influencers on the platform, TikTok has a big lead on Instagram’s 3.86% and YouTube’s 1.63% engagement charges.
This makes TikTok the right place to implement a micro-influencer technique. Equally, the report additionally confirmed that bigger influencers nonetheless had the best engagement price on TikTok.
25. TikTok’s hottest influencer made $17.5 million in 2021
The very best paid stars on TikTok formally earn greater than many S&P 500 CEOs. Charli D’Amelio, the highest TikTok person and her sister raked in $17.5 million and $10 million respectively in 2021 alone. One other well-liked influencer, Addison Rae, made $8.5 million final yr, which is greater than Costco’s CEO.
26. 45% of entrepreneurs use TikTok for influencer advertising and marketing
Whereas Instagram remains to be the popular platform for influencer advertising and marketing amongst manufacturers and entrepreneurs, TikTok is catching up quick. With 45% of entrepreneurs utilizing the micro-video platform for collaborating with like-minded influencers, TikTok clearly helps manufacturers join with their viewers via individuals they observe and belief.
Moreover, TikTok’s creator-first strategy and exploration-oriented person base makes it a lovely possibility for manufacturers in search of influencer advertising and marketing alternatives.
27. TikTok’s most-liked video of 2021 has 48.4 million likes
Trending on TikTok will not be simple, however movies that do get well-liked are sometimes so easy (but wildly entertaining.) Nick Luciano’s 12-second video of him lip syncing to a music has secured round 48.4 million likes, making it the most-liked video of 2021. That is intently adopted by ToTouchAnEmu’s dancing drone clip, which has over 44 million likes on the time of writing.
TikTok Income & Development Statistics
On this part, you’ll discover statistics on TikTok’s income and progress as an organization, and what this data might imply for your online business.
28. In 2021, TikTok was the highest most downloaded app on the earth
TikTok’s recognition is right here to remain. In 2021, it was probably the most downloaded app with greater than 700 million downloads, surpassing each Fb and Instagram. The video-sharing app managed to maintain the spot from 2020 regardless of being banned in a significant market like India.
In This fall 2021, the app was downloaded over 170 million occasions, with shut to twenty million installs coming from the US. Total, this implies the curiosity in TikTok stays excessive, not simply within the US however all around the world.
29. Customers spent round $2.3 billion on TikTok in 2021
Final yr, TikTok noticed an estimated $2.3 billion in client spending, together with on Douyin — the Chinese language model of the app.
The app’s guardian firm, ByteDance, noticed a whole income of $58 billion in 2021. This was a 70% year-over-year progress, and the platform’s progress is anticipated to proceed in 2022. Choices for manufacturers to make use of paid adverts on TikTok are prone to enhance as a income supply for the corporate.
30. TikTok is obtainable in over 150 nations
The video-sharing platform is obtainable in greater than 150 nations worldwide in 75 languages, giving manufacturers the chance to focus on customers from throughout the globe. Worldwide manufacturers ought to particularly benefit from this platform and the attain it has to supply.
Begin creating your TikTok advertising and marketing technique
Able to create an efficient TikTok technique on your model? Preserve these TikTok statistics in thoughts as you start creating your content material so you recognize precisely who to focus on and how you can go about it. Then observe these video advertising and marketing fundamentals to assist your social media advertising and marketing technique.