The COVID-19 pandemic prompted many U.S. shoppers to sharpen their concentrate on their total well being, wellbeing, and weight administration targets. Amid widespread considerations about sickness, shoppers grew to become more and more focused on meals they perceived to be more healthy.
Over the subsequent few years, demand is predicted to develop for quite a lot of interrelated product classes together with keto and paleo meals, allergy-friendly meals, and “higher for you” snacks that cater to clean-label preferences, based on latest knowledge from Packaged Information, a number one market analysis agency and division of MarketResearch.com.
Keto and Paleo Meals
Whereas spending extra time at dwelling throughout COVID-19, some shoppers grew to become extra involved about their rising waistlines and had been more and more focused on low-carb diets similar to keto and paleo. As a result of sturdy shopper curiosity in these diets, the demand for keto and paleo meals and beverage merchandise is predicted to rise by 2026.
About 20% of shoppers report following the keto food regimen not less than typically, based on survey knowledge from Packaged Information. Solely 5% of shoppers report following this stylish food regimen more often than not, however a big variety of shoppers purchase keto merchandise and attempt to observe the food regimen on an occasional foundation.
Many merchandise have been launched with keto and paleo label claims. One instance is the Go Uncooked New Sprouted Keto Seed Bar made with “plant-based superfoods” similar to pumpkin seeds, sesame seeds, and flaxseeds. One other instance is Thrive Market’s Coconut Oil Candy Potato Chips that characteristic a distinguished paleo label.
Shopper consciousness of meals allergy symptoms, intolerances, and sensitivities additionally grew throughout the COVID-19 pandemic as folks paid nearer consideration to their well being and private wellbeing. Packaged Information has discovered that extra folks found they could have a meals allergy or intolerance/sensitivity throughout the pandemic, which helps to drive growing demand for allergy pleasant meals.
Allergy pleasant meals are “free from” sure allergen components similar to eggs, milk, peanuts, shellfish, soybeans, tree nuts, and wheat/gluten. Examples of merchandise that make allergy pleasant claims embody No Nuts! snack bars which might be free from tree nuts and peanuts, dairy, eggs, and gluten, or Good Karma Plantmilk, which is free from dairy, nuts, and soy.
A good portion of the inhabitants keep away from sure meals components. In line with survey knowledge from Packaged Information, 14% of grownup respondents report having a meals allergy, whereas 23% report being illiberal of or delicate to sure meals.
As well as, some frequent meals allergens — similar to wheat/gluten, soy, and dairy — are averted by some shoppers who assume these components are unhealthy, not due to a perceived or precise allergy.
One other associated development that gained momentum throughout the pandemic is better-for-you snacks, which ballooned to $39 billion in 2020. In line with Packaged Information, 31% of shoppers report growing their snacking exercise due to the pandemic. On the identical time, many shoppers gravitated to extra wholesome meals to assist keep at bay sickness.
Higher-for-you snacks are designed to assist fulfill the necessity for indulgence and nice style, whereas additionally catering to particular diets and clean-label preferences, so folks really feel extra inclined to indulge. Higher-for-you snacks could also be low carb, excessive protein, low/no sugar, decrease fats, plant-based, clear label, complete grain, pure, coronary heart wholesome, or smaller portion sizes.
Examples embody CHOMPS grassfed beef sticks, that are keto licensed, paleo licensed, gluten-free, and Entire 30 authorized. An instance on the sweeter facet is Foodstirs Chocolate Brownie Bites that provide 50% much less sugar than normal brownies and are additionally natural and truthful commerce.
The place to Be taught Extra
For extra details about meals trade tendencies and to entry extra in-depth meals market analysis, remember to take a look at these latest meals & beverage market reviews from Packaged Information.
About Packaged Information
Packaged Information publishes market intelligence on a variety of shopper market subjects, together with shopper demographics and shopper insights, shopper monetary services and products, shopper items and retailing, and pet services and products. Packaged Information additionally affords a full vary of customized analysis companies. Reviews might be bought at our firm web site and are additionally obtainable by MarketResearch.com.