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24 Twitter Demographics That Matter to Entrepreneurs in 2022


Twitter’s small-but-mighty phrase rely has had a grip on us because the platform first launched in 2006. The microblogging app is just not solely an efficient instrument for communication (and memes), but in addition for enterprise: a single advert on Twitter has the potential to succeed in 436.4 million individuals.

However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to lease a automotive or legally purchase fireworks? All vital inquiries to ask when utilizing the platform for social advertising, particularly when you’re some sort of pyrotechnic carshare startup. (That’s my concept, nobody steal it.)

These statistics reveal all the things it is advisable learn about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve obtained you lined.

Normal Twitter consumer demographics

1. Twitter is the world’s fifteenth most-used social media platform.

Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is far decrease on the checklist than Fb and Instagram—however it is a lineup of giants. It’s sort of like an Olympic swimmer getting fifteenth place: they’re nonetheless among the best swimmers on this planet.

most used social media apps
Supply: Digital 2022

2. Twitter is the twelfth hottest time period searched on Google.

Regardless of having its personal app (and, you realize, bookmarking present) individuals are nonetheless looking out “twitter” on Google usually—much more usually than Netflix.

top google search
Supply: Digital 2022

3. Twitter.com is visited 7.1 billion occasions monthly.

That’s primarily based on knowledge from Statista—there have been 7.1 billion visits in Could 2022, which was up from 6.8 billion visits in December 2021.

4. Adverts on Twitter have the potential to succeed in 8.8% of all web customers.

There’s 4.95 billion whole web customers, so 8.8% is nothing to sneeze at. Perhaps it’s time to start out researching the best way to use Twitter for enterprise.

advertising audience overview

Supply: Digital 2022

5. The variety of worldwide Twitter customers is anticipated to develop to 497.48 million by 2025.

That’s nearly 5 hundred million, when you’re counting (and we’re).

forcasted number of users

Supply: Statista

6. 82% of high-volume Twitter customers say they use the platform for leisure.

A 2021 Statista research discovered that 82% of frequent Tweeters (those that Tweet 20 or extra occasions monthly, dubbed “excessive quantity” on this knowledge) use Twitter for leisure. 78% mentioned they use the micro-blogging platform as a technique to keep knowledgeable, and 77% mentioned they used it as a technique to specific their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 occasions monthly) mentioned they use Twitter as a technique to specific their opinions… in any case, you possibly can’t actually specific your self on the app when you’re not tweeting or retweeting.

reasons for using Twitter

Supply: Statista

7. In relation to utilizing social media websites for information, Twitter is the hottest supply.

That’s true in the US, anyway. In 2021, 55% of Individuals reported that they recurrently get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).

using for news
Supply: Statista

8. Plus, 57% of individuals who get information from Twitter say the platform has elevated their understanding of present occasions over the previous yr.

That is from one other American survey. 39% of Twitter information customers mentioned that they realized extra concerning the lives of celebrities and public figures, 37% mentioned it elevated how politically engaged they really feel and 31% mentioned it elevated their stress ranges.

news and stress levels
Supply: Pew Analysis Middle

9. Solely 0.2% of Twitter customers solely use Twitter.

In different phrases, almost the entire of us on Twitter have accounts on different social networks too. The biggest overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to hold that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so deciding on these two platforms could end in reaching a wider audience).

overlap of social platforms
Supply: Digital 2022

10. A majority of Twitter customers don’t actually perceive their privateness settings.

Yikes. In keeping with a 2021 Pew Analysis survey, 35% of Twitter customers mentioned they both had a non-public Twitter deal with or weren’t positive about their privateness settings… however of these customers, 83% truly had a public Twitter account. (Psst—when you’re undecided about your individual settings, take a look at these finest practices for optimizing Twitter settings).

privacy settings

Supply: Pew Analysis Middle

Twitter age demographics

11. Most Twitter customers are between the ages of 25 and 34.

Worldwide, 38.5% of Twitter customers are 25-34, making it the most important age group utilizing the app. So, when you’re attempting to extend model consciousness on this age group, Twitter is a superb match.

The smallest age group is 13-17 (6.6%), which is most likely for the very best.

worldwide users by age group

Supply: Statista

12. 20% of 18 to 34 yr olds have a beneficial opinion of Twitter.

In truth, it looks like opinions of Twitter have an inverse relationship to age—youthful individuals are likely to have a beneficial opinion and older individuals are likely to have an unfavourable opinion. It’s exemplified within the Statista graph beneath: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the crimson (“very unfavourable”) chunk will get bigger because the age group will increase.

favourable opinion USA age

Supply: Statista

13. Since 2014-15, the variety of teenagers who use Twitter has decreased.

In keeping with a PEW Analysis research, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).

teen usage

Supply: Pew Analysis Centre

14. Twitter has one of many smallest age gaps in customers of any in style social platform.

Which means the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).

user age gap

Supply: Pew Analysis Centre

Twitter gender demographics

15. Worldwide, 56.4% of Twitter customers establish as male.

And 43.6% establish as feminine.

worldwide users by gender

Supply: Statista

16. 1/4 of all American males use Twitter.

That’s solely barely greater than the stat for ladies—22% of American ladies are on the app.

by gender USA

Supply: Statista

17. 35% of American ladies have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.

In keeping with a 2021 research by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American ladies really feel the identical means.

favourable opinion USA adults by gender

Supply: Statista

Twitter location demographics

18. America is the nation with essentially the most Twitter customers, with 76.9 million.

Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).

countries with most Twitter users

Supply: Statista

19. Singapore is the nation with the very best eligible attain fee for Twitter advertisements (53.9%).

Which means advertisements and promoted Tweets have the potential to succeed in simply over half of Singaporeans, and it’s the nation with the very best eligible attain fee. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).

advertising reach rate
Supply: Digital 2022

20. The U.S. has the most important promoting viewers on Twitter.

As a result of America is the nation with essentially the most Twitter customers, it’s additionally the nation with the most important promoting viewers. Adverts on Twitter have the potential to succeed in 27.3% of all Individuals over the age of 13.

ad reach ranking

Supply: Digital 2022

22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.

That is in keeping with a 2021 Statista survey. The identical knowledge stories that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are combined—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.

favourable opinion USA adults

Supply: Statista

Twitter revenue demographics

23. Solely 12% of Individuals who make beneath $30k a yr use Twitter.

The numbers are bigger in higher-income teams. 29% of Individuals who make $30,000-$49,999 per yr use Twitter and 34% of Individuals who make 75k or extra per yr use Twitter.

income and education statistics

Supply: Pew Analysis Centre

Twitter schooling degree demographics

24. 33% of Twitter customers have a university schooling.

In truth, these with post-secondary levels are the most important proportion of Twitter customers—26% have accomplished some faculty, and 14% have a highschool diploma or much less. Students, unite.

education level USA

Supply: Statista

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