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12 Recommendations on Learn how to Run a Viral Video Contest


With the appearance of the web, many issues have been revolutionized, and advertising is not any exception. On this period, promoting has developed for the higher. Greater than ever, a producer can simply market the products and providers supplied by his model to the required viewers immediately. Many because of the quite a few social media platforms at our fingertips these days.

There are quite a few methods to attract potential prospects to a product on social media and create consciousness about your model. One such smart way is to run a video contest. Allow us to have a look at what a “video contest” is all about and the right way to run one.

It’s no information that video might be essentially the most engaging and intriguing content material within the social media area. Some argue that video content material dominates the web as it’s what individuals discover fascinating essentially the most. As a result of most individuals interact in watching movies on the web, promoting your product or providers by video will little question be probably the most sensible advertising decisions you’ll ever make for your online business.  A great way to do this is by operating a video contest.

Extra companies at the moment are exploring utilizing video content material to market their manufacturers, which implies operating a video contest isn’t misplaced.

Advantages of Operating a Video Contest

A video contest is just a advertising technique that asks the contestants to make a video of themselves on a specific topic and provides them an opportunity to win a prize. The advantages of a video contest embody however will not be restricted to the next;

  • A video contest is an effective manner for a model to extend its social media followers. Whether or not it’s on Fb, Twitter, Instagram, and so forth.
  • Generate extra web site visitors ( with the assistance of superior search engine optimization strategies )
  • Additionally it is a fast manner for a model to construct relationships with its prospects.
  • Video contest additionally gives you the chance to get your palms on many user-generated items of content material in your promotions with the creators’ permission.
  • Improve the variety of subscribers to your e mail e-newsletter.
  • Enhance social media engagement. 
  • Get extra individuals to subscribe to your YouTube channel, amongst different quite a few advantages. 

A video contest may be an enter-to-vote video contest, a hashtag video contest, and the like, which may be run on Fb, YouTube, Vimeo or web sites meant for such contests, and eventually, in your model’s web site. 

Additional Studying: 6 Advantages of Operating Social Media Contests

12 Recommendations on Learn how to Run a Video Contest

Beneath are recommendations on the right way to run a video contest.

1. Set Particular Goals

hashtag video contest example #IRENAYouthContest
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As a model, you can’t simply get up and resolve to run a video contest for the enjoyable of it. You could have particular aims or objectives for deciding to run one. Setting clear objectives is step one to operating a profitable video contest. It’s also possible to use easy venture administration software program to make sure the competition runs easily. 

This can even assist consider the competition on the finish of the day, whether or not or not your set goal was met. Why do you need to run a video contest?

  • Is it about producing extra visitors to your model web site? 
  • Improve your model’s social media followership? 
  • Is it to create consciousness about your new product or providers supplied by your model? 
  • Improve gross sales? 
  • To get user-generated content material? 
  • Is it geared toward growing the variety of your e mail e-newsletter subscribers? 
  • Retain present prospects or appeal to new ones? 

Giving trustworthy solutions to the questions above goes a great distance towards figuring out whether or not your video contest can be a profitable one or not. Your objectives needs to be in tandem with your online business mannequin, advertising aims, and convictions then and needs to be possible as nicely. In case your video contest is correctly deliberate, you might be already midway to success.

Additional Studying: 6 Twitter and Social Media Contest Concepts Value Exploring

2. Know the Potential Contestants

Chicago Blackhawks fan video contest example
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A model doesn’t manage a video contest for its crew members or workers however for audiences. So, it is very important know the wishes of the full strangers you’re organizing a contest for. Which prize do they want essentially the most? 

Surveying your target market could be very essential to know what they get enthusiastic about and all of that. Attending to know them will enable you to manage a contest the place they are going to be delighted to take part. This may be accomplished by creating an internet survey or operating a ballot on Twitter. That is vital so that you just received’t manage a contest nobody can be keen on.

3. Supply Attractive Prizes 

use enticing prizes for your video contest ideas
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The very first thing that can in all probability spark somebody’s curiosity in partaking in your video contest is its prize. Persons are principally involved about what’s in it for them earlier than making selections. Selecting a horny prize isn’t one thing to miss if you wish to run a profitable video contest that can command consideration. Supply a prize that your target market will suppose is price competing for.

The prize may very well be money, unique experiences, reward playing cards, reductions, or giving out free merchandise. Make mouthwatering gives, and the viewers will discover it laborious to withstand. As earlier said, the choice needs to be completely based mostly on what the viewers most wishes. And sure, the prize must also be one thing related to your model. That’s the essence of organizing the competition: to attract consideration to your model.

4. Make the Contest Enjoyable with Easy Guidelines of Participation

Make the Contest Fun with Simple Rules of Participation

Rising participation in your video contest is a superb hurdle. One solution to beat that’s by making it enjoyable. Most individuals already stay a boring life and wouldn’t need to get entangled with extra boring actions. That is why the competition needs to be enjoyable in each sense of the phrase. 

The theme needs to be an fascinating one. Individuals ought to have the impression that they’re entertaining themselves whereas competing for a worthy prize. The topic may be asking contestants to make movies of TikTok dance sequences, contests on music movies, making a design in your product, and the likes. You need to use presentation templates to share the concept along with your crew so everybody can resolve on the most effective theme for the competition. 

Selecting a enjoyable theme will undoubtedly go a great distance towards serving to the contestants be extra artistic whereas making their movies. Enjoyable movies additionally simply go viral, which implies extra individuals will seemingly take part.

One other vital factor to think about when organizing a video contest is the foundations of participation. Making strict guidelines and being too demanding will discourage potential contributors. Quite a few individuals won’t prefer to be subjected to quite a few tasking guidelines as a result of they need to take part in a video contest. Make the competition pointers as simple as potential. 

The essential issues that needs to be clearly said in unambiguous phrases within the pointers embody:

  • The eligibility standards: Who’s certified to take part in your video contest? What makes somebody certified to enter the competition? 
  • Age restrictions: Is your contest restricted to individuals of a specific age vary?
  • Geographical restrictions: the place ought to one come from or reside to have the ability to participate in your contest? Is your contest restricted to individuals of a specific area? 
  • How lengthy is the competition scheduled to final? 
  • Technique of winner’s choice: How do you plan to pick the winner on the finish of the day? What are the metrics concerned? 
  • What needs to be the size of the video? 
  • What hashtag needs to be included within the entry? 

One factor to remember is that the entry guidelines needs to be in alignment with the competition’s objectives.

5. Make Authorized Consultations 

You will need to be sure to’re not flouting the foundations and rules guiding advertising or in any other case in your nation in the midst of your video contest. It’s advisable to seek the advice of a good lawyer to keep away from stepping into hassle, particularly in case your contest includes minors, like a dance crew video contest for highschool college students.

6. Promote the Video Contest All over the place

When all issues are so as and also you’re able to kickstart the video contest, the subsequent factor in your thoughts is to advertise correctly. Earlier than launching your video contest:

  • Create eagerness in individuals to need to take part.
  • Create an environment of robust expectation for the competition.
  • Make individuals look ahead to collaborating within the contest
  • Construct a buzz forward of launching the competition. 

You may make a schedule of numerous promotional posts in your model’s social media handles forward of the competition, informing potential contestants concerning the contest and what it’s all about, the launching date and the deadline, and what they stand to realize out of it. This needs to be at the very least per week earlier than the competition begins.

Different methods to create consciousness concerning the contest are by weblog posts, e mail advertising, and operating social media advertisements. Partaking the providers of influencers can also be not a nasty thought. Influencers which have your target market, in fact.

Additional Studying: 12 Content material Promotion Concepts to Supercharge Your Digital Advertising and marketing in 2022

7. Make an Occasion of the Contest 

One solution to create extra buzz round your video contest is to plan an occasion round it. That is extra appropriate for expertise video contests. Asking individuals for on-the-spot submissions at stay occasions makes it simpler for attendees to take part within the contest, growing the entries. This additionally helps in promoting the competition. 

You must also endeavor to broadcast the occasion. Internet hosting a stay stream of the occasion whereas gathering video submissions additionally helps in creating consciousness and makes contributors extra aggressive with their entries. This additionally improves the standard of user-generated content material you’ll get on the finish of the day.

As well as, you should use apps like TrustPulse to show popups in your model web site to create extra consciousness.

8. Make the Contest Social 

Infinix S3 review to win - make your video contest social
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The ability of social media in as we speak’s world can’t be overemphasized. If you wish to make your contest go viral on the web, using social media platforms is the best way to go. Ask the contestants to share their entries on their numerous social media pages.

You may also think about using a contest app like RafflePress, Outgrow, or Gleam, every which offer alternative ways for customers to enter the competitors.

9. Have interaction Social Media and Promotion Web sites 

If you’d like many individuals to take part in your contest, you may’t simply manage it and return to enjoyable. There may be plenty of work to be accomplished should you will need to have a very good variety of entries. The simplest manner you may simply create extra consciousness of your contest is thru social media. Publish the details about the competition in your numerous handles and ask contributors to share it. Additionally, ask the contributors to tag individuals within the publish’s remark part to create extra consciousness.

Partaking the providers of contest promotion web sites can also be an efficient solution to promote your contest. Itemizing your contest on web sites devoted to selling contests will give it extra visibility and enhance the variety of entries. Listed here are some listicles which include a bunch of internet sites you may submit your contest to:

10. Selecting A Winner

One other important stage in operating a video contest is choosing the winner. Be sure to adhere to the foundations you’ve already laid down concerning choosing a winner. This manner, you’ll present the contestants that you just had been clear in selecting the winner. This can even construct belief in individuals to take part in future contests you’ll manage. 

A solution to inspire individuals to take part in your future contests is to advertise the winner you’ve picked. Make a publish concerning the winner in your social media handles and your model web site. This can even generate extra visitors in your web site.

11. Repurpose Contents from the Contest 

Some video contest organizers make the widespread mistake of permitting the submitted video content material to waste after the competition. After the competition is over, a clever factor to do is make a compilation of the wonderful user-generated content material (UGC) the contributors despatched in through the contest.

With the creators’ permission, you should use the contents in favor of your online business by resharing them on the social media handles of your model and even in a weblog publish. If the video contest was a couple of assessment of your merchandise, you might use them as testimonials. Highlighting the movies on the social media pages of your model will give the contributors a way of self-worth and that their effort was appreciated, which can make them fortunately take part in your future contests. This can even, on the similar time, draw consideration to your merchandise.

Additional Studying: Repurposing Content material: 15 Particular and Common Strategies

12. Consider the Outcomes

The final however not the least of the information is to judge your efficiency after the competition is over and a winner has been picked. That is so that you can analyze the entire course of to find errors to keep away from operating one other contest subsequent time. There are numerous nice instruments you should use to realize this. MonsterInsights is an effective instance. With assistance from MonsterInsights, you may decide the simplest technique that draws enormous visitors to your web site. This manner, you may resolve which methods to focus on in your subsequent contest and even which of them to not use once more.

Making a video contest is an effective way to maintain your viewers engaged and enthusiastic about your model. in case you have thought of this technique with out figuring out the right way to go about it, make the most of the information on this publish. 

Not prepared for a video contest however need to do a fast giveaway contest? Take a look at these additional posts that can assist you:

Hero picture by Marina Hanna on Unsplash

Creator Bio

Andrej Fedek is the creator and InterCool Studio. As an skilled marketer, he’s pushed by turning leads into prospects. His objectives all the time embody White Hat search engine optimization. Moreover being a boss, he’s an actual crew participant with an excellent sense of equality.

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