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10 Questions with Naomi Shah, Founder and CEO, Meet Cute


10 Questions with Naomi Shah, Founder and CEO, Meet Cute

What do you get if you combine rom-coms, numerous storytelling and podcasts? You get Meet Cute, a contemporary media firm based by Naomi Shah.

What do you get if you combine romantic comedies, numerous storytelling and podcasts? You get Meet Cute, a venture-backed ($9.3M) trendy media firm that produces authentic, scripted rom-coms in podcast type.

Meet Cute’s bite-sized doses of uplifting content material prioritize numerous storytelling and characters throughout the total spectrum of affection. The corporate has created over 350 tales since its inception a yr and a half in the past and has collected over 2 million listens.

After finding out Mechanical Engineering with a minor in Human Biology at Stanford College and dealing on the funding group at NYC-based Union Sq. Ventures, Founder and CEO Naomi Shah wished to put money into one thing new, however the form of firm she had in thoughts didn’t but exist.

So, like most visionaries who’re forward of their time, she created it. As we speak Meet Cute is filling a spot in audio the place there’s an absence of range and completely different viewpoints.

I knew there was one thing attention-grabbing in short-form content material, audio as a medium, and feel-good content material.

With partnerships and visitor appearances by Julianne Hough, Daymond John, Sara Shepard and Taye Diggs, Meet Cute has put a much-needed spin on the standard rom-com and Naomi is on the helm.

Please take pleasure in 10 Questions with Naomi Shah, Founder and CEO, Meet Cute.

1. What’s your small business about?

Meet Cute is a rom-com leisure firm constructing a novel model in feel-good storytelling. We develop, produce and distribute tales which are rooted in optimism and love throughout a number of platforms, main with our beloved audio sequence.

2. What motivated you to begin your small business?

After I graduated, I jumped on the alternative to maneuver to New York and began out on the buying and selling ground at Goldman Sachs. I quickly craved one thing extra people-oriented, inventive, and tangible and utilized to Union Sq. Ventures, an early-stage VC in New York.

At USV, I developed a deep curiosity in our “wellbeing” thesis and investing in pockets of wellbeing that have been typically ignored however extraordinarily necessary to folks. The half that folks choose into for enjoyable, together with watching motion pictures, listening to podcasts, and attending concert events.

Via spending time with firms on this area, I knew there was one thing attention-grabbing in short-form content material, audio as a medium, and feel-good content material. I work on the intersection of all three of these now with Meet Cute.

3. What’s the most important factor you battle with as a founder?

One factor I’m engaged on is the steadiness between tactical, roll-up-your-sleeves work and going deep on greater image concepts at Meet Cute. There must be a wholesome symbiosis between these two and it takes a considerate method to steadiness time between them.

There are specific weeks the place we’re all pushing and I discover myself neck-deep in tactical operations, and it takes consciously pulling myself (or another person nudging me) as much as the 30,000-ft view to place issues into perspective.

4. What’s the smartest thing that’s occurred in your enterprise to this point?

The very best factor that’s occurred to this point at Meet Cute is the group we’ve constructed. I’m grateful to have satisfied so many sensible folks to affix this group and push the imaginative and prescient of Meet Cute alongside me.

And that goes outdoors of simply our core group to our traders and advisors as effectively. Having such a large community of help makes the distinction once we are out chasing expertise, heads down constructing, whereas fundraising, or something in between.

5. What recommendation would you give to a different particular person wanting to begin their very own firm?

The piece of recommendation I’d give is to have conviction, i.e. belief your intestine and the folks round you to again you up. Beginning an organization is filled with selections that simply have to be made, and having conviction is a option to present up constantly for these round you and lead from a spot of each vulnerability and confidence.

6. How does your tradition/background affect your work?

Rising up, I didn’t essentially see characters that seemed like me on screens. We need to reinvent the rom-com, creating an leisure and way of life model within the course of, to be for everybody.

If you take a look at a conventional rom-com, the characters and storyline are all fairly customary: boy meets ladies, woman falls in love with a boy, they stay fortunately ever after. However that components is just not inclusive to folks of color, LGBTQ+, and different “non-traditional” methods to fall in love.

Our mission is to encourage the total spectrum of affection and inform inclusive tales about human connection that touches feelings, and have each listener really feel like they will relate to our tales.

7. How do you unwind and chill out after a busy day?

Like several CEO, there are all the time so many issues to do and objects that want my consideration that typically it’s laborious to give attention to anyone factor for too lengthy with out context switching into one thing else.

How I fight that is I like to show off my notifications on the finish of the day and go heads down in deep work blocks. It’s so laborious to seek out this quiet time in the course of the day that I like to order my early evenings for this to assist me decelerate and transition from the workday into my private night time with out feeling like there are nonetheless free ends.

8. What’s your favorite self-care hack?

For me, what helps is arising with routines as a lot as I can, together with making my mattress within the morning, having fun with a cup of espresso, and happening a stroll after work within the night to bookend my day. After which within the evenings, my roommates and I usually eat dinner collectively and have a TV present that we’re all watching.

9. Cardio, yoga or power coaching?

Ideally all three, but when I needed to choose one, it could be both cardio and yoga– relying on the day!

10. How would you like folks to recollect you?

In constructing this model, I hope to be remembered as somebody who stepped off the overwhelmed path and whose work made folks pause and suppose just a little in a different way. Above all, I hope to be remembered as an empathetic chief and a pal, in addition to somebody who cared deeply concerning the group round her.

 

Photos provided

 



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